In this course you will learn how organizations create, capture, and maintain value. In doing so, you’ll develop an understanding of how and why this process is fundamental for sustainable competitive advantage. You will be able to better understand value creation, and capture and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry-level (e.g., five forces analysis) and the firm-level (e.g., business models and strategic positioning).
Ce cours fait partie de la Spécialisation Leadership et management stratégiques
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Spécialisation Leadership et management stratégiquesUniversité de l'Illinois à Urbana-ChampaignÀ propos de ce cours
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Cours 5 sur 7 dans le
Approx. 18 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Vietnamien, Allemand, Russe, Anglais, Espagnol
Compétences que vous acquerrez
- Strategic Management
- Business Model
- Strategic Thinking
- Business Strategy
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 5 sur 7 dans le
Approx. 18 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Vietnamien, Allemand, Russe, Anglais, Espagnol
Offert par
Université de l'Illinois à Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Commencez à travailler pour obtenir votre master
Ce cours fait partie du diplôme intégralement en ligne Master of Business Administration (iMBA) de Université de l'Illinois à Urbana-Champaign.
Si vous êtes admis(e) au programme complet, vos cours sont pris en compte dans votre apprentissage diplômant.
Programme de cours : ce que vous apprendrez dans ce cours
2 heures pour terminer
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
2 heures pour terminer
3 vidéos (Total 11 min), 6 lectures, 1 quiz
4 heures pour terminer
Module 1: Leading Strategically
The Leading Strategically module will lay the foundation of business strategy course. You will learn about mission, vision and values and their role in overall strategy landscape. You will learn about the VARS framework for analyzing business models and SWOT framework for understanding the fit and coherence of business strategy.
4 heures pour terminer
12 vidéos (Total 73 min), 4 lectures, 2 quiz
4 heures pour terminer
Module 2: External Analysis
The Environmental Analysis module will focus on a key aspect of business strategy – analyzing and understanding the external environment of a firm. You will learn about the macro-environment of firms and the PESTEL framework for macro-environmental analysis. You will also learn about firms’ industry environment and understand how to predict industry profitability by using the 5-forces framework.
4 heures pour terminer
9 vidéos (Total 83 min), 4 lectures, 2 quiz
3 heures pour terminer
Module 3: Internal Analysis and Competitive Advantage
The module on Internal Analysis and Competitive Advantage will provide an in-depth understanding of the origins of unique company strengths and how they can produce a competitive advantage. You will learn about the origins and consequences of fundamental internal differences among firms using the analytical viewpoints of activities, resources, and capabilities. You will be introduced to the strategic tools of value chains, value networks, and the V-R-I framework to help you analyze the implications of these within-firm differences for (sustained) competitive advantage.
3 heures pour terminer
8 vidéos (Total 64 min), 4 lectures, 2 quiz
5 heures pour terminer
Module 4: Strategic Positioning and Strategic Renewal
The Strategic Positioning and Strategic Renewal module brings together the internal and external aspects of strategic analysis to formulate an overall strategy for the firm. You will learn about the two main “generic strategies” that businesses can pursue, which can be complemented by broad or narrow scope to yield four key types of strategic positioning. You will also learn about “dual” strategies and why and how a firm's strategy must be adapted to strategically renew its positioning.
5 heures pour terminer
11 vidéos (Total 72 min), 6 lectures, 2 quiz
Avis
- 5 stars82,49 %
- 4 stars14,78 %
- 3 stars1,81 %
- 2 stars0,56 %
- 1 star0,34 %
Meilleurs avis pour STRATÉGIE D'AFFAIRES
par NN29 juil. 2021
I count myself priviledge to have taken the course and l enjoyed every bit of the lectures, executive opinions, and case studies. The course is very insightful, educative and practical.
Thank you.
par BD20 sept. 2020
Excellent course taught by a very knowledgeable professor. I learned many Business Strategy concepts that were applied to many companies throughout the course. Excellent!
par KP4 juin 2018
The topics presented in this course were very interesting, however some of the content needs to be updated. For example, Uber now has UberEats, which I don't believe was reflected in the course.
par JT9 nov. 2017
Great course. Best conductor so far in the specialization. Lecture, materials, evaluations are all where and how they are suppose to be. Kuddos Professor Deepak Somaya!!
À propos du Spécialisation Leadership et management stratégiques
Through this 6-course Specialization in Strategic Leadership and Management, you will learn the fundamentals of effectively leading people, teams, and organizations and develop tools to analyze business situations. In addition to building a conceptual framework for leadership, learners will develop and practice strategies for immediate impact. The Specialization covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage both within a single business and across a portfolio of businesses.
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