À propos de ce cours
4.8
445 notes
85 avis
Spécialisation
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Heures pour terminer

Approx. 18 heures pour terminer

Recommandé : 4 weeks of study, 4-6 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais, Coréen

Compétences que vous acquerrez

Strategic ManagementBusiness ModelStrategic ThinkingBusiness Strategy
Spécialisation
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Heures pour terminer

Approx. 18 heures pour terminer

Recommandé : 4 weeks of study, 4-6 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais, Coréen

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
Heures pour terminer
2 heures pour terminer

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course....
Reading
1 vidéo (Total 9 min), 6 lectures, 1 quiz
Reading6 lectures
Syllabus20 min
About the Discussion Forums10 min
Glossary10 min
Description of Organizations and Brands10 min
Updating Your Profile10 min
Social Media10 min
Quiz1 exercice pour s'entraîner
Orientation Quiz10 min
Heures pour terminer
4 heures pour terminer

Module 1: Leading Strategically

The Leading Strategically module will lay the foundation of business strategy course. You will learn about mission, vision and values and their role in overall strategy landscape. You will learn about the VARS framework for analyzing business models and SWOT framework for understanding the fit and coherence of business strategy. ...
Reading
12 vidéos (Total 73 min), 4 lectures, 2 quiz
Video12 vidéos
1-1.1: Mission, Vision & Values8 min
Executive Expert Introductions5 min
Executive Expertise: Mission and Values6 min
1-2.1: Introduction to Business Models5 min
1-2.2: The V.A.R.S. Framework, Part 16 min
1-2.3: The V.A.R.S. Framework, Part 210 min
Executive Expertise: Business Models7 min
1-3.1: Coherence, Fit and SWOT7 min
Case Introduction – Uber7 min
Uber Case Study Summary5 min
Like this course? Learn more with the iMBA! (optional)1 min
Reading4 lectures
Module 1 Overview10 min
Module 1 Readings10 min
Instructions for Case Study Analysis – Uber10 min
Module 1 Discussions10 min
Quiz1 exercice pour s'entraîner
Module 1 Quiz10 min
Semaine
2
Heures pour terminer
4 heures pour terminer

Module 2: External Analysis

The Environmental Analysis module will focus on a key aspect of business strategy – analyzing and understanding the external environment of a firm. You will learn about the macro-environment of firms and the PESTEL framework for macro-environmental analysis. You will also learn about firms’ industry environment and understand how to predict industry profitability by using the 5-forces framework....
Reading
9 vidéos (Total 83 min), 4 lectures, 2 quiz
Video9 vidéos
2-1.1 The PESTEL Framework9 min
Executive Expertise: The External Environment5 min
2-2.1 Structure, Conduct and Performance16 min
2-2.2 Introducing the 5 Forces Framework16 min
2-2.3 Applying the 5 Forces Framework5 min
2-3.1 Dynamic Industry Analysis12 min
Case Introduction – The Soft Drink Industry8 min
The Soft Drink Industry Case Study Summary4 min
Reading4 lectures
Module 2 Overview10 min
Module 2 Readings10 min
Instructions for Case Study Analysis – The Soft Drink Industry10 min
Module 2 Discussions10 min
Quiz1 exercice pour s'entraîner
Module 2 Quiz10 min
Semaine
3
Heures pour terminer
4 heures pour terminer

Module 3: Internal Analysis and Competitive Advantage

The module on Internal Analysis and Competitive Advantage will provide an in-depth understanding of the origins of unique company strengths and how they can produce a competitive advantage. You will learn about the origins and consequences of fundamental internal differences among firms using the analytical viewpoints of activities, resources, and capabilities. You will be introduced to the strategic tools of value chains, value networks, and the V-R-I framework to help you analyze the implications of these within-firm differences for (sustained) competitive advantage....
Reading
8 vidéos (Total 64 min), 4 lectures, 2 quiz
Video8 vidéos
3-1.1 Competitive Advantage & Firm Performance9 min
3-2.1 Activities of the Firm11 min
3-2.2 Resources and Capabilities10 min
3-3.1 Sustained Competitive Advantage10 min
Executive Expertise: Competitive Advantage7 min
Case Introduction – Starbucks Corporation7 min
Starbucks Case Study Summary2 min
Reading4 lectures
Module 3 Overview10 min
Module 3 Readings10 min
Instructions for Case Study Analysis – Starbucks10 min
Module 3 Discussions10 min
Quiz1 exercice pour s'entraîner
Module 3 Quiz10 min
Semaine
4
Heures pour terminer
4 heures pour terminer

Module 4: Strategic Positioning and Strategic Renewal

The Strategic Positioning and Strategic Renewal module brings together the internal and external aspects of strategic analysis to formulate an overall strategy for the firm. You will learn about the two main “generic strategies” that businesses can pursue, which can be complemented by broad or narrow scope to yield four key types of strategic positioning. You will also learn about “dual” strategies and why and how a firm's strategy must be adapted to strategically renew its positioning....
Reading
9 vidéos (Total 62 min), 4 lectures, 2 quiz
Video9 vidéos
4-1.1 Generic Business Strategies12 min
Executive Expertise: Strategic Positioning8 min
4-2.1 Dual Strategies9 min
4-3.1 Strategic Renewal8 min
Executive Expertise: Strategic Renewal9 min
Case Introduction – Lego Group4 min
Lego Case Study Summary2 min
Course Conclusion2 min
Reading4 lectures
Module 4 Overview10 min
Module 4 Readings10 min
Instructions for Case Study Analysis – Lego10 min
Module 4 Discussions10 min
Quiz1 exercice pour s'entraîner
Module 4 Quiz10 min
4.8
85 avisChevron Right
Avantage de carrière

40%

a bénéficié d'un avantage concret dans sa carrière grâce à ce cours
Promotion de carrière

25%

a obtenu une augmentation de salaire ou une promotion

Meilleurs avis

par HLAug 26th 2018

I am really honored to review this course. The course and the Professor was really having a high practical approach. 4th Module was little bit confusion although it was a great time doing the course.

par TWAug 11th 2016

I really enjoyed the case studies in this course and the education on various frameworks felt like I could immediately use the material in real world scenarios. Highly recommended course materials.

Enseignant

Avatar

Deepak Somaya

Professor of Business Administration
University of Illinois, Urbana-Champaign College of Business Department of Business Administration
Graduation Cap

Commencez à travailler pour obtenir votre master

Ce cours fait partie du diplôme intégralement en ligne Master of Business Administration (iMBA) de University of Illinois at Urbana-Champaign. Si vous êtes admis au programme complet, vos cours sont pris en compte dans votre apprentissage diplômant.

À propos de University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

À propos de la Spécialisation Strategic Leadership and Management

Enhance leadership and business skills for immediate impact. Practice everyday leadership, manage people, learn and apply concepts and techniques to effectively manage organizations through organizational design, and formulate and implement strategy. Through the courses in this specialization, you will learn the fundamentals to effectively lead people and teams, manage organizations as well as tools to analyze business situations and develop strategies. The Specialization covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage – including how to manage people and organizations, analyze the competition, and develop strategies both within a business and across a portfolio of businesses. The capstone is a strategic leadership and management plan where you’ll apply what you will learn to an actual business situation with participation by one or more focal companies. The deliverable will be designed to create value from the perspective of potential employers while achieving pedagogical and experiential goals for learners. This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here and how your Coursera work can be leveraged if accepted into the program. You can also start with for-credit courses within the Illinois iMBA degree program....
Strategic Leadership and Management

Foire Aux Questions

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