In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand value creation and capture, and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry level (e.g., five forces analysis), and the firm level (e.g., business models and strategic positioning).
• Understand how managers coordinate different functional areas, resources, and systems inside a company and align them with the external environment to enhance overall performance
• Knowledge of strategic management tools and frameworks, and apply them to real business contexts Process diverse business and industry information to diagnose strategic issues, evaluate strategic alternatives, and formulate a coherent and actionable strategic plan
• How to think like a CEO, entrepreneur, or general manager.
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Ce cours fait partie de la Spécialisation Strategic Leadership and Management
Business Strategy
proposé par
À propos de ce cours
4.8
445 notes
Compétences que vous acquerrez
Strategic ManagementBusiness ModelStrategic ThinkingBusiness Strategy
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
1Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
1 vidéo (Total 9 min), 6 lectures, 1 quiz
1 vidéo
6 lectures
Syllabus20 min
About the Discussion Forums10 min
Glossary10 min
Description of Organizations and Brands10 min
Updating Your Profile10 min
Social Media10 min
1 exercice pour s'entraîner
Orientation Quiz10 min
Module 1: Leading Strategically
The Leading Strategically module will lay the foundation of business strategy course. You will learn about mission, vision and values and their role in overall strategy landscape. You will learn about the VARS framework for analyzing business models and SWOT framework for understanding the fit and coherence of business strategy.
12 vidéos (Total 73 min), 4 lectures, 2 quiz
12 vidéos
1-1.1: Mission, Vision & Values8 min
Executive Expert Introductions5 min
Executive Expertise: Mission and Values6 min
1-2.1: Introduction to Business Models5 min
1-2.2: The V.A.R.S. Framework, Part 16 min
1-2.3: The V.A.R.S. Framework, Part 210 min
Executive Expertise: Business Models7 min
1-3.1: Coherence, Fit and SWOT7 min
Case Introduction – Uber7 min
Uber Case Study Summary5 min
Like this course? Learn more with the iMBA! (optional)1 min
4 lectures
Module 1 Overview10 min
Module 1 Readings10 min
Instructions for Case Study Analysis – Uber10 min
Module 1 Discussions10 min
1 exercice pour s'entraîner
Module 1 Quiz10 min
Semaine
2Module 2: External Analysis
The Environmental Analysis module will focus on a key aspect of business strategy – analyzing and understanding the external environment of a firm. You will learn about the macro-environment of firms and the PESTEL framework for macro-environmental analysis. You will also learn about firms’ industry environment and understand how to predict industry profitability by using the 5-forces framework.
9 vidéos (Total 83 min), 4 lectures, 2 quiz
9 vidéos
2-1.1 The PESTEL Framework9 min
Executive Expertise: The External Environment5 min
2-2.1 Structure, Conduct and Performance16 min
2-2.2 Introducing the 5 Forces Framework16 min
2-2.3 Applying the 5 Forces Framework5 min
2-3.1 Dynamic Industry Analysis12 min
Case Introduction – The Soft Drink Industry8 min
The Soft Drink Industry Case Study Summary4 min
4 lectures
Module 2 Overview10 min
Module 2 Readings10 min
Instructions for Case Study Analysis – The Soft Drink Industry10 min
Module 2 Discussions10 min
1 exercice pour s'entraîner
Module 2 Quiz10 min
Semaine
3Module 3: Internal Analysis and Competitive Advantage
The module on Internal Analysis and Competitive Advantage will provide an in-depth understanding of the origins of unique company strengths and how they can produce a competitive advantage. You will learn about the origins and consequences of fundamental internal differences among firms using the analytical viewpoints of activities, resources, and capabilities. You will be introduced to the strategic tools of value chains, value networks, and the V-R-I framework to help you analyze the implications of these within-firm differences for (sustained) competitive advantage.
8 vidéos (Total 64 min), 4 lectures, 2 quiz
8 vidéos
3-1.1 Competitive Advantage & Firm Performance9 min
3-2.1 Activities of the Firm11 min
3-2.2 Resources and Capabilities10 min
3-3.1 Sustained Competitive Advantage10 min
Executive Expertise: Competitive Advantage7 min
Case Introduction – Starbucks Corporation7 min
Starbucks Case Study Summary2 min
4 lectures
Module 3 Overview10 min
Module 3 Readings10 min
Instructions for Case Study Analysis – Starbucks10 min
Module 3 Discussions10 min
1 exercice pour s'entraîner
Module 3 Quiz10 min
Semaine
4Module 4: Strategic Positioning and Strategic Renewal
The Strategic Positioning and Strategic Renewal module brings together the internal and external aspects of strategic analysis to formulate an overall strategy for the firm. You will learn about the two main “generic strategies” that businesses can pursue, which can be complemented by broad or narrow scope to yield four key types of strategic positioning. You will also learn about “dual” strategies and why and how a firm's strategy must be adapted to strategically renew its positioning.
9 vidéos (Total 62 min), 4 lectures, 2 quiz
9 vidéos
4-1.1 Generic Business Strategies12 min
Executive Expertise: Strategic Positioning8 min
4-2.1 Dual Strategies9 min
4-3.1 Strategic Renewal8 min
Executive Expertise: Strategic Renewal9 min
Case Introduction – Lego Group4 min
Lego Case Study Summary2 min
Course Conclusion2 min
4 lectures
Module 4 Overview10 min
Module 4 Readings10 min
Instructions for Case Study Analysis – Lego10 min
Module 4 Discussions10 min
1 exercice pour s'entraîner
Module 4 Quiz10 min
4.8
85 avis40%
a bénéficié d'un avantage concret dans sa carrière grâce à ce cours
25%
a obtenu une augmentation de salaire ou une promotion
Meilleurs avis
par HL•Aug 26th 2018
I am really honored to review this course. The course and the Professor was really having a high practical approach. 4th Module was little bit confusion although it was a great time doing the course.
par TW•Aug 11th 2016
I really enjoyed the case studies in this course and the education on various frameworks felt like I could immediately use the material in real world scenarios. Highly recommended course materials.
Enseignant
Deepak Somaya
Professor of Business AdministrationUniversity of Illinois, Urbana-Champaign College of Business Department of Business Administration
Commencez à travailler pour obtenir votre master
Ce cours fait partie du diplôme intégralement en ligne Master of Business Administration (iMBA) de University of Illinois at Urbana-Champaign.
Si vous êtes admis au programme complet, vos cours sont pris en compte dans votre apprentissage diplômant.
À propos de University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
À propos de la Spécialisation Strategic Leadership and Management
Enhance leadership and business skills for immediate impact. Practice everyday leadership, manage people, learn and apply concepts and techniques to effectively manage organizations through organizational design, and formulate and implement strategy.
Through the courses in this specialization, you will learn the fundamentals to effectively lead people and teams, manage organizations as well as tools to analyze business situations and develop strategies. The Specialization covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage – including how to manage people and organizations, analyze the competition, and develop strategies both within a business and across a portfolio of businesses.
The capstone is a strategic leadership and management plan where you’ll apply what you will learn to an actual business situation with participation by one or more focal companies. The deliverable will be designed to create value from the perspective of potential employers while achieving pedagogical and experiential goals for learners.
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here and how your Coursera work can be leveraged if accepted into the program. You can also start with for-credit courses within the Illinois iMBA degree program.
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