Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses.
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Université de Londres
UCL School of Management
Corporate Strategy
Université de LondresÀ propos de ce cours
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Approx. 11 heures pour terminer
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Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
Approx. 11 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol
Offert par
Université de Londres
The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk
UCL School of Management
The UCL School of Management is the business school of University College London, one of the world’s leading universities, consistently ranked in the global top 20 for its academic excellence and research.
Programme du cours : ce que vous apprendrez dans ce cours
3 heures pour terminer
Corporate Advantage
Welcome to week 1! This week, we introduce corporate strategy and its main goal: corporate advantage. To deepen our understanding of corporate strategy, we compare it with business strategy. We also cover sum-of-the-parts analysis, an often used technique to value multi-business firms, and we discuss how it relates to corporate advantage.
3 heures pour terminer
8 vidéos (Total 48 min), 7 lectures, 1 quiz
3 heures pour terminer
Diversification
Welcome to week 2! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the diversification decision: entering a new business.
3 heures pour terminer
11 vidéos (Total 59 min), 4 lectures, 2 quiz
2 heures pour terminer
Divestiture
Welcome to week 3! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the divestiture decision: exiting from a business.
2 heures pour terminer
9 vidéos (Total 36 min), 2 lectures, 2 quiz
3 heures pour terminer
Corporate Headquarters
Welcome to week 4! A key decision in corporate strategy is determining how to organize to create value across businesses. This week we look at corporate headquarters and how they can influence the different businesses. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)
3 heures pour terminer
9 vidéos (Total 49 min), 5 lectures, 2 quiz
Avis
Meilleurs avis pour CORPORATE STRATEGY
par MI16 avr. 2020
This was a great refresher and explained the basics of Corporate Strategy in very easy to understand and enjoyable manner. In nutshell,the course in very logical and serving its purpose fully.
par AB26 juil. 2020
Very useful course to understand corporate strategy, identify portfolio and its diversification, divestiture. Learnt good theories with real examples. This would be very useful for my career.
par JJ15 juil. 2019
Really interesting subject. Easy to apply to small businesses too. Bart Vanneste provides clear, in-depth explanations using good slides that helps you keep motivated throughout the course.
par KK16 mai 2018
Great explanations, really clear with excellent examples. Would be good to get a few more practice situations and scenarios played out. More sample quizzes and things would be useful.
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