Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses.
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Université de Londres
UCL School of Management
Corporate Strategy
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Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Niveau débutant
Approx. 11Â heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol
Offert par
Université de Londres
The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk
UCL School of Management
The UCL School of Management is the business school of University College London, one of the world’s leading universities, consistently ranked in the global top 20 for its academic excellence and research.
Programme de cours : ce que vous apprendrez dans ce cours
3Â heures pour terminer
Corporate Advantage
Welcome to week 1! This week, we introduce corporate strategy and its main goal: corporate advantage. To deepen our understanding of corporate strategy, we compare it with business strategy. We also cover sum-of-the-parts analysis, an often used technique to value multi-business firms, and we discuss how it relates to corporate advantage.
3Â heures pour terminer
8 vidéos (Total 48 min), 7 lectures, 1 quiz
3Â heures pour terminer
Diversification
Welcome to week 2! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the diversification decision: entering a new business.
3Â heures pour terminer
11 vidéos (Total 59 min), 4 lectures, 2 quiz
2Â heures pour terminer
Divestiture
Welcome to week 3! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the divestiture decision: exiting from a business.
2Â heures pour terminer
9 vidéos (Total 36 min), 2 lectures, 2 quiz
3Â heures pour terminer
Corporate Headquarters
Welcome to week 4! A key decision in corporate strategy is determining how to organize to create value across businesses. This week we look at corporate headquarters and how they can influence the different businesses. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)
3Â heures pour terminer
9 vidéos (Total 49 min), 5 lectures, 2 quiz
Avis
- 5 stars84,10Â %
- 4 stars14,24Â %
- 3 stars1,21Â %
- 2 stars0,17Â %
- 1 star0,26Â %
Meilleurs avis pour CORPORATE STRATEGY
par SS5 août 2022
This course gave me an important information that can be used in the future for my career. The instructor is excellent. His accent is easy to listen and his voice tone made me enjoy his course.
par CT18 févr. 2018
Great course, very clear explanations. Would highly recommend! The textbook is also very informative and anyone taking a strategy course would benefit from reading it.
par JJ15 juil. 2019
Really interesting subject. Easy to apply to small businesses too. Bart Vanneste provides clear, in-depth explanations using good slides that helps you keep motivated throughout the course.
par SS1 févr. 2022
Very good course to know about corporate strategy through Synergies, diversification and divestiture. Thanks to the mentor also to @coursera for the amazing course.
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