Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses.
Corporate Strategy
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Approx. 10 hours
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Assessments
7 assignments
Taught in English
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There are 4 modules in this course
Welcome to week 1! This week, we introduce corporate strategy and its main goal: corporate advantage. To deepen our understanding of corporate strategy, we compare it with business strategy. We also cover sum-of-the-parts analysis, an often used technique to value multi-business firms, and we discuss how it relates to corporate advantage.
What's included
8 videos8 readings1 assignment
Welcome to week 2! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the diversification decision: entering a new business. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)
What's included
11 videos4 readings3 assignments
Welcome to week 3! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the divestiture decision: exiting from a business. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)
What's included
9 videos3 readings1 assignment1 discussion prompt1 plugin
Welcome to week 4! A key decision in corporate strategy is determining how to organize to create value across businesses. This week we look at corporate headquarters and how they can influence the different businesses. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)
What's included
9 videos6 readings2 assignments
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Instructor ratings
4.8 (1,057 ratings)
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4.8
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NM
5
Reviewed on Jun 28, 2022
A very crisp and easy to understand content. Lot of emphasis on explaining different strategy concepts through management models and frameworks. Overall, a great course !
DS
5
Reviewed on Oct 19, 2022
Fantastic by all standards. I thought that i knew a lot of corporate strategy but this course was just a bomb. It delivered new ideas that will be of great help to me going forward.
MM
5
Reviewed on Nov 29, 2022
The journey to complete the course was amazing. The course materials are Super informative & easy to understand. I would suggest everyone to enroll this course. Thank you coursera!
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