À propos de ce cours : Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses. We developed this course to help you make good corporate strategy decisions. Of the many decisions a firm has to make, corporate strategy decisions are among the most consequential. We will look at these key corporate strategy decisions: - Diversification: How and which businesses should your firm enter? - Divestiture: How and from which businesses should your firm exit? - Corporate HQ: How should we organize corporate headquarters to create value across the different businesses?
Les destinataires de ce cours : The course is designed for a broad audience but will be particularly relevant for those working in multi-business firms, those working in single business firms that want to expand into a new business, those considering a consultancy career, or anyone who simply wants to understand how a firm competes across multiple businesses. This is an introductory course. Hence, no prior experience is needed. Some basic understanding of finance is useful but not essential.
Enseigné par : Bart Vanneste, Associate Professor
UCL School of Management
| Niveau | Beginner |
| Engagement | 4 weeks of study, 3-5 hours/week |
| Langue | English |
| Comment réussir | Réussissez tous les devoirs notés pour terminer le cours. |
| Notes des utilisateurs |
- Vidéo: Examples of Multi-Business Firms
- Vidéo: Defining Corporate Strategy
- Reading: How to Use Discussion Forums
- Reading: Get to Know Your Classmates
- Vidéo: Understanding Difference 1: Number of Businesses
- Vidéo: Understanding Difference 2: Corporate Advantage
- Vidéo: Understanding Difference 3: Competition
- Vidéo: Conducting a Sum-of-the-parts Analysis
- Reading: Optional: Example of a Sum-of-the-Parts Analysis
- Vidéo: Why We Cannot Infer Corporate Advantage from a Sum-of-the-Parts Analysis
- Reading: Lecture slides
- Reading: Chapter Corporate Advantage
- Reading: Glossary
- Reading: Assessment
- Discussion Prompt: Examples of Diversification
- Vidéo: Understanding the Basic Modes of Diversification
- Vidéo: Understanding the Diversification Test
- Vidéo: Understanding Synergies
- Reading: 4Cs Synergies Framework
- Vidéo: A Five-step Approach to the Diversification Decision
- Vidéo: Step 1: Finding Synergies
- Vidéo: Step 2: Identifying Resource Gaps
- Vidéo: Step 3: Identifying Candidates
- Vidéo: Step 4: Evaluating Ally or Acquire
- Vidéo: Step 5: Evaluating Organic or Inorganic Growth
- Vidéo: Concluding the Five-step Approach to the Diversification Decision
- Reading: Lecture slides
- Reading: Chapter Diversification
- Reading: Introduction to quiz on Microsoft-Linkedin acquisition
- Vidéo: Understanding the Basic Modes of Divestiture
- Vidéo: Understanding the Divestiture Test
- Vidéo: Understanding the Regional Perspective
- Vidéo: A Three-step Approach to the Divestiture Decision
- Vidéo: Step 1: Finding Synergies
- Vidéo: Step 2: Identifying Better Parents
- Vidéo: Step 3: Choosing Divestiture Mode
- Vidéo: Concluding the Three-step Approach to the Divestiture Decision
- Reading: Lecture slides
- Reading: Chapter Divestiture: Stay or Exit
- Vidéo: Who Controls Corporate Headquarters?
- Vidéo: How to Control More than You Own
- Vidéo: Understanding HQ Influence Models
- Vidéo: Understanding the Financial Perspective
- Vidéo: Understanding the Uncertainty Perspective
- Vidéo: Understanding the Synergy Perspective
- Vidéo: Understanding the Social Perspective
- Vidéo: Using the Synergistic Portfolio Framework
- Reading: Course review
- Reading: Lecture slides
- Reading: Chapter Designing the Corporate HQ
- Reading: Further readings
- Reading: Introduction to quiz on resource allocation
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Great explanations, really clear with excellent examples.
Would be good to get a few more practice situations and scenarios played out. More sample quizzes and things would be useful.
This course contains everything a corporate company needs to know within corporate strategy. I enjoyed researching Nestle' Corp and will continue my research into Sony.
I feel everyone should know the credentials of CEO Ulf Mark Schnider, he holds a doctorate in economics and a MBA within.the Harvard Business School. At fifty four he brings youth and health to Nestle'. He worked as CEO of a health company prior to Nestle'. Things are quickly changing within the management and employment within Nestle' under CEO Ulf Mark Schnider.
Third Point is a investment company who is run by CEO Daniel S. Loeb, who would like to see Nestle' prosper further, but I believe time is of the essence with CEO Ulf Mark Schnider.
Short and structured way to learn basics of corporate strategy, good when you work in such business and helps you to understand better logic of corporate HQ decisions.
Very helpful course. Definitely a great starting point.