À propos de ce cours
4.7
95 notes
27 avis
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Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
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Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant

Niveau débutant

Heures pour terminer

Approx. 11 heures pour terminer

Recommandé : 4 weeks of study, 3-5 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais...
100% online

100% online

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant

Niveau débutant

Heures pour terminer

Approx. 11 heures pour terminer

Recommandé : 4 weeks of study, 3-5 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais...

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
Heures pour terminer
3 heures pour terminer

Corporate Advantage

Welcome to week 1! This week, we introduce corporate strategy and its main goal: corporate advantage. To deepen our understanding of corporate strategy, we compare it with business strategy. We also cover sum-of-the-parts analysis, an often used technique to value multi-business firms, and we discuss how it relates to corporate advantage....
Reading
8 vidéos (Total 48 min), 7 lectures, 1 quiz
Video8 vidéos
Examples of Multi-Business Firms4 min
Defining Corporate Strategy2 min
Understanding Difference 1: Number of Businesses4 min
Understanding Difference 2: Corporate Advantage7 min
Understanding Difference 3: Competition7 min
Conducting a Sum-of-the-parts Analysis12 min
Why We Cannot Infer Corporate Advantage from a Sum-of-the-Parts Analysis4 min
Reading7 lectures
How to Use Discussion Forums10 min
Get to Know Your Classmates10 min
Optional: Example of a Sum-of-the-Parts Analysis10 min
Lecture slides10 min
Chapter Corporate Advantage45 min
Glossary10 min
Assessment2 min
Quiz1 exercice pour s'entraîner
Corporate Advantage20 min
Semaine
2
Heures pour terminer
3 heures pour terminer

Diversification

Welcome to week 2! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the diversification decision: entering a new business. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)...
Reading
11 vidéos (Total 59 min), 4 lectures, 2 quiz
Video11 vidéos
Understanding the Basic Modes of Diversification7 min
Understanding the Diversification Test5 min
Understanding Synergies8 min
A Five-step Approach to the Diversification Decision2 min
Step 1: Finding Synergies6 min
Step 2: Identifying Resource Gaps4 min
Step 3: Identifying Candidates3 min
Step 4: Evaluating Ally or Acquire7 min
Step 5: Evaluating Organic or Inorganic Growth6 min
Concluding the Five-step Approach to the Diversification Decision1 min
Reading4 lectures
4Cs Synergies Framework10 min
Lecture slides10 min
Chapter Diversification25 min
Introduction to quiz on Microsoft-Linkedin acquisition10 min
Quiz2 exercices pour s'entraîner
Diversification12 min
Microsoft-Linkedin acquisition30 min
Semaine
3
Heures pour terminer
3 heures pour terminer

Divestiture

Welcome to week 3! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the divestiture decision: exiting from a business. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)...
Reading
9 vidéos (Total 36 min), 2 lectures, 2 quiz
Video9 vidéos
Understanding the Basic Modes of Divestiture4 min
Understanding the Divestiture Test7 min
Understanding the Regional Perspective3 min
A Three-step Approach to the Divestiture Decision1 min
Step 1: Finding Synergies5 min
Step 2: Identifying Better Parents5 min
Step 3: Choosing Divestiture Mode2 min
Concluding the Three-step Approach to the Divestiture Decision1 min
Reading2 lectures
Lecture slides10 min
Chapter Divestiture: Stay or Exit10 min
Quiz1 exercice pour s'entraîner
Divestiture8 min
Semaine
4
Heures pour terminer
2 heures pour terminer

Corporate Headquarters

Welcome to week 4! A key decision in corporate strategy is determining how to organize to create value across businesses. This week we look at corporate headquarters and how they can influence the different businesses. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.) ...
Reading
9 vidéos (Total 49 min), 5 lectures, 2 quiz
Video9 vidéos
Who Controls Corporate Headquarters?6 min
How to Control More than You Own6 min
Understanding HQ Influence Models5 min
Understanding the Financial Perspective3 min
Understanding the Uncertainty Perspective4 min
Understanding the Synergy Perspective9 min
Understanding the Social Perspective3 min
Using the Synergistic Portfolio Framework6 min
Reading5 lectures
Course review2 min
Lecture slides10 min
Chapter Designing the Corporate HQ10 min
Further readings10 min
Introduction to quiz on resource allocation10 min
Quiz2 exercices pour s'entraîner
Corporate Headquarters10 min
Resource allocation30 min
4.7
27 avisChevron Right
Avantage de carrière

83%

a bénéficié d'un avantage concret dans sa carrière grâce à ce cours

Meilleurs avis

par DSFeb 22nd 2018

Studied Corporate Strategy on my MBA at London Business School many years ago under Phanish Puranam. This course was a great refresher on motives of Corporate Strategy. Can recommend.

par CTFeb 19th 2018

Great course, very clear explanations. Would highly recommend! The textbook is also very informative and anyone taking a strategy course would benefit from reading it.

Enseignant

Avatar

Bart Vanneste

Associate Professor
UCL School of Management

À propos de University of London

The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk...

À propos de UCL School of Management

The UCL School of Management is the business school of University College London, one of the world’s leading universities, consistently ranked in the global top 20 for its academic excellence and research. UCL counts 30 Nobel Prize winners amongst its academics and alumni, and the School takes full advantage of being part of a world-leading university through its interdisciplinary outlook, and builds on close collaborations in both research and education with other UCL departments, including computer science, engineering, economics, psychology, public policy, statistics and medical sciences....

Foire Aux Questions

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  • Lorsque vous achetez un Certificat, vous bénéficiez d'un accès à tout le contenu du cours, y compris les devoirs notés. Lorsque vous avez terminé et réussi le cours, votre Certificat électronique est ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

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