The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.
Ce cours fait partie de la Spécialisation Management et innovation stratégiques
Strategy Formulation
Offert par
À propos de ce cours
30,482 consultations récentes
Résultats de carrière des étudiants
42%
ont commencé une nouvelle carrière après avoir terminé ce cours
35%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
15%
a obtenu une augmentation de salaire ou une promotion
Compétences que vous acquerrez
Strategic ManagementDecision-MakingStrategic ThinkingBusiness Strategy
Résultats de carrière des étudiants
42%
ont commencé une nouvelle carrière après avoir terminé ce cours
35%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
15%
a obtenu une augmentation de salaire ou une promotion
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 2 sur 4 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Approx. 12 heures pour terminer
Recommandé : 3 hours/week
Anglais
Sous-titres : Anglais, Roumain
Offert par
École de commerce de Copenhague
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
Programme du cours : ce que vous apprendrez dans ce cours
1 heure pour terminer
Introducing strategy formulation
In the first module of this course, we will examine and discuss the foundations of strategy formulation, emphasizing key concepts such as competitive advantage, value creation, planned vs emerging strategy, and strategic fit.
1 heure pour terminer
3 vidéos (Total 14 min), 2 lectures, 1 quiz
2 lectures
Discussion forum10 min
Strategy plans10 min
1 exercice pour s'entraîner
Strategy formulation8 min
2 heures pour terminer
Industry analysis
Building on the insights generated in the first session, in the second module we explore different industrial organization frameworks and discuss the importance of industry effects on firm performance. Keywords of this module include competition, industry attractiveness, and the ‘Five forces’-framework.
2 heures pour terminer
7 vidéos (Total 25 min), 7 lectures, 4 quiz
7 vidéos
Business environment4 min
Competition from substitutes3 min
Threat of entry3 min
Rivalry between established competitors2 min
Bargaining power of buyers3 min
Bargaining power of suppliers2 min
7 lectures
Vestas Wind Turbines10 min
Aviation trends10 min
The cost of energy10 min
The case of Suzlon10 min
The threat from China?10 min
The vulnerability of the wind turbine industry10 min
The supplier's fault?10 min
4 exercices pour s'entraîner
Attractiveness of the industry2 min
Aviation trends2 min
Industry attractiveness2 min
Industry analysis10 min
2 heures pour terminer
Resources and capabilities
The purpose of this session is to understand the role of firm resources and capabilities in building and formulating a strong strategy. In particular, we will discuss concepts such as the value chain, core capabilities, heterogeneous resources, and the VRIO framework.
2 heures pour terminer
5 vidéos (Total 22 min), 6 lectures, 5 quiz
5 vidéos
The relationship between resources and competitive advantage4 min
Firm resources5 min
Organizational capabilities3 min
Sustaining competitive advantage through resources and capabilities3 min
6 lectures
ECCO's leather tanneries10 min
The resource based view10 min
Microsoft buying skype10 min
What would FC Barcelona be without Messi?10 min
How firms view organizational capabilities?10 min
VRIO framework10 min
5 exercices pour s'entraîner
ECCO's leather production2 min
Microsoft and Skype2 min
Lionel Messi2 min
Time for reflection2 min
Resources and capabilities10 min
1 heure pour terminer
Global strategies and the multinational corporation
The opportunities and challenges of operating internationally are substantially different to the domestic context. Thus, to understand strategy in a global context, we focus on the multinational corporation and discuss strategic terms like foreign entry mode, location strategies, global integration/local adaptation, and distance.
1 heure pour terminer
4 vidéos (Total 14 min), 4 lectures, 4 quiz
4 vidéos
Carlsberg in China2 min
Defining the multinational enterprise4 min
Motives for internationalization3 min
Integration-responsiveness approach to global strategies3 min
4 lectures
Reflections of a CEO10 min
Definitional problems?10 min
East India Company and Google10 min
The balance act between local and global forces10 min
4 exercices pour s'entraîner
Doing business in China2 min
East India Company and Google6 min
The case of the global beer industry2 min
Global strategies and the multinational corporation10 min
Avis
4.5
Meilleurs avis pour STRATEGY FORMULATION
par BMar 22, 2017
Second part of the specialization, this course will talk about Strategy Formulation. Like the first course, it's clear, concese with a final exam that lead us slowly to the the capstone project.
par IWJan 14, 2019
Very interesting, varied lectures with relevant presentations of Danish companies in all sorts of situations. The assignment was fun to do, but the grading process could be a bit smoother.
par MSJan 27, 2019
Need to have more framework for strategic monitoring . I prefer to re-write strategic decision and demonstrate any tool or framework which can be used to make a strategic decision
par SRFeb 24, 2016
This was a tough one. Thank you for adopting case studies like Vestas and Carlsberg to help us understand various aspects of formulation. More importantly, pitfalls to be avoided.
par OOMar 12, 2017
Excellent course with rich content and accurate delivery method. The subject was well delivered with simple analysis and pertinent references from real live business environment
par ELJun 11, 2017
Great content, but the pace was a little slow in terms of content presentation. Absolutely recommended to all professionals involved with a company strategy in any level!
par LSOct 16, 2018
It is interesting course and well presented and communicated.\n\nHowever, I think that asking for 4 peer reviews, is a bit too much and causing for delays in graduation.
par LTMar 21, 2018
Gives a broad & comprehensive perspective on business environment, challenges & important points to analyse. Pleasant lectures & extremely interestin business videos
par BSMar 24, 2020
Great refreshing course and highly recommended. Case studies are excellent example reflecting on real and true scenarios that we can apply in our professional jobs.
par KTMar 28, 2016
I'm blown away by the content of this course and what I've learned. I took a strategy class before but the content in this one is so clear and well explained.
par DOOct 4, 2016
Contetnt is great, however sometimes it was really hard to listen presenter and see repeating gestures that confuses and not clear where is the main point.
par ASDec 14, 2016
I enjoyed this course and had fun applying the principles I learnt for the assignment. The video sessions were amazing and a huge thank you to our mentor!
par OVMay 30, 2016
Excellent learning experience. Excellence use of forum (next to Quizzes) for self reflection on new knowledge and interactions with other students.
par ASSep 19, 2017
was enjoying the fresh and easy approach.\n\nSimply and clearly formulated rules. Find out many new and interesting ideas for future developments
par AMMar 19, 2017
The Course is a great imprimer for Strategy Formulation. It has a lot of "real life examples" and a clear explaination of the main concepts!
par GPMay 11, 2016
Excellent course. Great learning. Top Notch facility. Definitely recommended for somebody who want to learn Strategy Formulation in detail.
par SKOct 2, 2017
great course. re-open my eyes on the subject matter. the course examples were great, but I would suggest refreshing them for recent years.
par SMJan 29, 2016
Videos cortos e interesantes. Te da una visión global bastante buena, las lecturas optativas adjuntas en el temario son recomendables.
par EEFeb 24, 2016
A very good follow-up to the strategic management course in the strategic management specialisation. I had fun learning everything.
par DHFeb 25, 2016
I really liked the style of learning as well as the course content which gives me a broad overview of formulation of strategies.
À propos du Spécialisation Management et innovation stratégiques
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
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