About this course: The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations. At the end of the course, you will be able to: - Identify why a strong strategy is essential for the future business success - Formulate a business strategy that suits the needs and visions of your organization - Explain why managers too often formulate sub-optimal strategies - Extrapolate measures to optimize current business strategies Workload: 2-4 hours per week.

Created by: Copenhagen Business School

Taught by: Marcus Møller Larsen, Assistant Professor, Strategic Management and Globalization
Department of Strategic Management and Globalization

Basic Info	Course 2 of 4 in the Strategic Management and Innovation Specialization.
Language	English
How To Pass	Pass all graded assignments to complete the course.
User Ratings	4.4 stars Average User Rating 4.4See what learners said

Syllabus

WEEK 1

Introducing strategy formulation

In the first module of this course, we will examine and discuss the foundations of strategy formulation, emphasizing key concepts such as competitive advantage, value creation, planned vs emerging strategy, and strategic fit.

3 videos, 2 readings

Graded: Strategy formulation

WEEK 2

Industry analysis

Building on the insights generated in the first session, in the second module we explore different industrial organization frameworks and discuss the importance of industry effects on firm performance. Keywords of this module include competition, industry attr...

7 videos, 7 readings, 3 practice quizzes

Graded: Industry analysis

WEEK 3

Resources and capabilities

The purpose of this session is to understand the role of firm resources and capabilities in building and formulating a strong strategy. In particular, we will discuss concepts such as the value chain, core capabilities, heterogeneous resources, and the VRIO fr...

5 videos, 6 readings, 4 practice quizzes

Graded: Resources and capabilities

WEEK 4

Global strategies and the multinational corporation

The opportunities and challenges of operating internationally are substantially different to the domestic context. Thus, to understand strategy in a global context, we focus on the multinational corporation and discuss strategic terms like foreign entry mode, ...

4 videos, 4 readings, 3 practice quizzes

Graded: Global strategies and the multinational corporation

WEEK 5

Strategic decision making

In this module, we will investigate the processes of strategic decision making and explore how this matters for firm performance. We will discuss topics such as ‘bounded rationality’, management politics, and hidden costs.

5 videos, 6 readings, 3 practice quizzes

Graded: Strategic decision-making

WEEK 6

Formulating a Strategy in a 21st Century Creative Company

Drawing on the content covered in this course, your job is to formulate a strategy for the Danish design company e-Types. Specifically, based on an analysis of the firm and the environment, you should formulate a strong strategy for how e-Types should move for...

4 videos, 3 readings

Graded: Formulating a strategy for e-Types

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Copenhagen Business School

Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.

Pricing

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Ratings and Reviews

Rated 4.4 out of 5 of 549 ratings

Exceptional experience!

Great content, but the pace was a little slow in terms of content presentation. Absolutely recommended to all professionals involved with a company strategy in any level!

I liked very much this course, gave me more tools for my professional develoment

Really Great Course

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Strategy Formulation

Strategy Formulation

Strategy Formulation