The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.
Ce cours fait partie de la Spécialisation Management et innovation stratégiques
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Spécialisation Management et innovation stratégiquesÉcole de commerce de CopenhagueÀ propos de ce cours
16 256 consultations récentes
Dates limites flexibles
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Cours 2 sur 4 dans le
Approx. 16 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol, Roumain
Compétences que vous acquerrez
- Strategic Management
- Decision-Making
- Strategic Thinking
- Business Strategy
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 2 sur 4 dans le
Approx. 16 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol, Roumain
Offert par
École de commerce de Copenhague
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
Programme de cours : ce que vous apprendrez dans ce cours
1 heure pour terminer
Introducing strategy formulation
In the first module of this course, we will examine and discuss the foundations of strategy formulation, emphasizing key concepts such as competitive advantage, value creation, planned vs emerging strategy, and strategic fit.
1 heure pour terminer
3 vidéos (Total 14 min), 2 lectures, 1 quiz
4 heures pour terminer
Industry analysis
Building on the insights generated in the first session, in the second module we explore different industrial organization frameworks and discuss the importance of industry effects on firm performance. Keywords of this module include competition, industry attractiveness, and the ‘Five forces’-framework.
4 heures pour terminer
7 vidéos (Total 25 min), 7 lectures, 4 quiz
4 heures pour terminer
Resources and capabilities
The purpose of this session is to understand the role of firm resources and capabilities in building and formulating a strong strategy. In particular, we will discuss concepts such as the value chain, core capabilities, heterogeneous resources, and the VRIO framework.
4 heures pour terminer
5 vidéos (Total 22 min), 6 lectures, 5 quiz
3 heures pour terminer
Global strategies and the multinational corporation
The opportunities and challenges of operating internationally are substantially different to the domestic context. Thus, to understand strategy in a global context, we focus on the multinational corporation and discuss strategic terms like foreign entry mode, location strategies, global integration/local adaptation, and distance.
3 heures pour terminer
4 vidéos (Total 14 min), 4 lectures, 4 quiz
Avis
Meilleurs avis pour STRATEGY FORMULATION
par CU11 févr. 2021
Good, well structured and clear course on strategy formulation. The final project is very similar to the previous case, and it makes it less interesting, but good to prove all acquired knowledge
par DI2 août 2020
A great experience of learning about business strategy..many concepts refreshed that I studied during my MBA. A great teaching approach by the faculty; a blend of readings, videos, and quizzes!!
par IW14 janv. 2019
Very interesting, varied lectures with relevant presentations of Danish companies in all sorts of situations. The assignment was fun to do, but the grading process could be a bit smoother.
par MS27 janv. 2019
Need to have more framework for strategic monitoring . I prefer to re-write strategic decision and demonstrate any tool or framework which can be used to make a strategic decision
À propos du Spécialisation Management et innovation stratégiques
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
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