Even a thoroughly developed business strategy may fail if you don't pay enough attention to its implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments.
In the 20th century successful implementation leveraged stability and typically proceeded through hierarchy and control. Today the key is to stay vibrant and able to quickly respond to trends in competition and technology while not losing sight of the strategic objective. In this course we'll build a toolbox of techniques to execute today's business strategies to help them succeed.
After completing this course, you'll be able to:
- Create objectives and goals to guide strategy implementation
- Identify organizational structures that fit particular strategies
- Understand how to leverage company culture in implementation
- Describe how to communicate the strategy so that the organization "gets" it
- Detect and mitigate risks to implementation
Ce cours fait partie de la Spécialisation Management et innovation stratégiques
Mise en œuvre d'une stratégie
proposé par
À propos de ce cours
4.7
572 notes
Compétences que vous acquerrez
Strategic ManagementStrategy ImplementationPerformance ManagementStrategic Planning
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
12 heures pour terminer
Course Intro. Translating Strategy Into Goals and Metrics
In this module we set the scene in strategy implementation and take a bird's-eye view of the course. We then dive into formulating actionable goals based on the strategy, good practices in creating metrics and setting objectives, and learn about two specific tools for deriving actionable, measurable goals from a strategy.
5 vidéos (Total 26 min), 4 lectures, 2 quiz
5 vidéos
Performance Management Systems2 min
Balanced Scorecard6 min
OKR3 min
Objectives and Measures6 min
4 lectures
Samsung and Apple in China, 201310 min
Metrics at Nonprofits10 min
Metrics at Zappos10 min
Module 1 Slides10 min
2 exercices pour s'entraîner
Introduction6 min
Performance Management Systems10 min
Semaine
22 heures pour terminer
Aligning Strategy and Organizational Structure
The structure of your organization can be a good or poor fit to the strategy you are implementing. In this module we learn which choices of organizational structure are appropriate depending on your strategy.
16 vidéos (Total 25 min), 5 lectures, 3 quiz
16 vidéos
Module Intro51s
Lesson 1 Intro44s
Mechanistic and Organic Structures1 min
Relationship of Structure and Strategy1 min
Dimensions of Structure3 min
Lesson 2 Intro41s
Functional Structure1 min
Divisional Structure1 min
Matrix Structure1 min
Network Structure1 min
Lesson 3 Intro31s
Choosing Business Unit Structure Based on Strategic Objectives1 min
Autonomous Units3 min
Ambidexterity1 min
Detecting and Reacting to Change2 min
Module Conclusion1 min
5 lectures
Virgin vs. Apple10 min
Structure and Strategy at Toyota10 min
Flat Structures10 min
Ambidexterity10 min
Module 2 Slides10 min
3 exercices pour s'entraîner
Why Structure Matters in Strategy Implementation10 min
Structuring the Organization10 min
Structuring Business Units10 min
Semaine
32 heures pour terminer
Communicating the Strategy within the Organization
Getting communication right is crucial for successful implementation. In this module we find out how to communicate the strategy vertically, and how to facilitate collaboration and upward communication in the organization.
12 vidéos (Total 20 min), 7 lectures, 3 quiz
12 vidéos
Module Intro47s
Lesson 1 Intro53s
What to Communicate1 min
How to Communicate3 min
Strategic Consensus1 min
Lesson 2 Intro18s
Horizontal Communication1 min
Collaboration and Self-Organizing Teams2 min
Lesson 3 Intro49s
Tools for Upward Communication1 min
Making the Organization Comfortable with Sharing Bad News2 min
Organizational Learning2 min
7 lectures
Stephen Elop's "Burning Platform" Memo10 min
All-Hands Meetings at Zappos10 min
Collaboration at Cisco10 min
Collaboration at Pixar10 min
Self-Organizing Teams10 min
Collaboration and Upwards Communication at Google10 min
Module 3 Slides10 min
3 exercices pour s'entraîner
Vertical Communication of Strategy10 min
Horizontal Communication and Collaboration10 min
Communicating Upwards10 min
Semaine
42 heures pour terminer
Managing Resistance and Other Implementation Risks
Strategy implementation is rarely an exercise in certainty. New strategies may cause concerns or resistance in the organization, or be vulnerable to other risks. In this module we explore ways to manage risks to implementation, including addressing specific causes of resistance to change.
8 vidéos (Total 21 min), 4 lectures, 2 quiz
8 vidéos
Module Intro27s
Lesson 1 Intro43s
Causes of Resistance3 min
Managing Resistance4 min
Models for Implementing a New Initiative2 min
Lesson 2 Intro38s
Identifying Risks5 min
Planning for Mitigation of Risks2 min
4 lectures
Challenging Resistance to Change10 min
Samsung's New Strategy, 201110 min
Uber in France, Summer 201510 min
Module 4 Slides10 min
2 exercices pour s'entraîner
Identifying and Managing Resistance to Change10 min
Managing Other Risks to Implementation10 min
4.7
110 avis67%
a commencé une nouvelle carrière après avoir terminé ces cours
31%
a bénéficié d'un avantage concret dans sa carrière grâce à ce cours
14%
a obtenu une augmentation de salaire ou une promotion
Meilleurs avis
Nicolai does a really good job in explaining Strategy Implementation. I would say that it is the most thorough module that I have been through so far in the Strategy Management course.
Great course! Definitely my best of the series. Highly detailed with very pointed insights. Slides were also very helpful in ensuring retention of knowledge. Great stuff- bravo!
Enseignant
Nicolai Pogrebnyakov
Associate ProfessorDepartment of International Economics and Management
À propos de École de commerce de Copenhague
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
À propos de la Spécialisation Management et innovation stratégiques
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
Quelle est la politique de remboursement ?
Une aide financière est-elle possible ?
D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.
Coursera propose un accès universel à la meilleure formation au monde,
en partenariat avec des universités et des organisations du plus haut niveau, pour proposer des cours en ligne.
© 2019 Coursera Inc. Tous droits réservés.
