Even a thoroughly developed business strategy may fail if you don't pay enough attention to its implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments.
Ce cours fait partie de la Spécialisation Management et innovation stratégiques
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Spécialisation Management et innovation stratégiquesÉcole de commerce de CopenhagueÀ propos de ce cours
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57%
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32%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
18%
a obtenu une augmentation de salaire ou une promotion
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Cours 3 sur 4 dans le
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Approx. 19 heures pour terminer
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Sous-titres : Anglais, Roumain
Compétences que vous acquerrez
Strategic ManagementStrategy ImplementationPerformance ManagementStrategic Planning
Résultats de carrière des étudiants
57%
ont commencé une nouvelle carrière après avoir terminé ce cours
32%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
18%
a obtenu une augmentation de salaire ou une promotion
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 3 sur 4 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Approx. 19 heures pour terminer
Anglais
Sous-titres : Anglais, Roumain
Offert par
École de commerce de Copenhague
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
Programme du cours : ce que vous apprendrez dans ce cours
3 heures pour terminer
Course Intro. Translating Strategy Into Goals and Metrics
In this module we set the scene in strategy implementation and take a bird's-eye view of the course. We then dive into formulating actionable goals based on the strategy, good practices in creating metrics and setting objectives, and learn about two specific tools for deriving actionable, measurable goals from a strategy.
3 heures pour terminer
5 vidéos (Total 26 min), 4 lectures, 2 quiz
5 vidéos
Performance Management Systems2 min
Balanced Scorecard6 min
OKR3 min
Objectives and Measures6 min
4 lectures
Samsung and Apple in China, 201310 min
Metrics at Nonprofits10 min
Metrics at Zappos10 min
Module 1 Slides10 min
2 exercices pour s'entraîner
Introduction30 min
Performance Management Systems30 min
3 heures pour terminer
Aligning Strategy and Organizational Structure
The structure of your organization can be a good or poor fit to the strategy you are implementing. In this module we learn which choices of organizational structure are appropriate depending on your strategy.
3 heures pour terminer
16 vidéos (Total 25 min), 5 lectures, 3 quiz
16 vidéos
Module Intro51s
Lesson 1 Intro44s
Mechanistic and Organic Structures1 min
Relationship of Structure and Strategy1 min
Dimensions of Structure3 min
Lesson 2 Intro41s
Functional Structure1 min
Divisional Structure1 min
Matrix Structure1 min
Network Structure1 min
Lesson 3 Intro31s
Choosing Business Unit Structure Based on Strategic Objectives1 min
Autonomous Units3 min
Ambidexterity1 min
Detecting and Reacting to Change2 min
Module Conclusion1 min
5 lectures
Virgin vs. Apple10 min
Structure and Strategy at Toyota10 min
Flat Structures10 min
Ambidexterity10 min
Module 2 Slides10 min
3 exercices pour s'entraîner
Why Structure Matters in Strategy Implementation30 min
Structuring the Organization30 min
Structuring Business Units30 min
4 heures pour terminer
Communicating the Strategy within the Organization
Getting communication right is crucial for successful implementation. In this module we find out how to communicate the strategy vertically, and how to facilitate collaboration and upward communication in the organization.
4 heures pour terminer
12 vidéos (Total 20 min), 7 lectures, 3 quiz
12 vidéos
Module Intro47s
Lesson 1 Intro53s
What to Communicate1 min
How to Communicate3 min
Strategic Consensus1 min
Lesson 2 Intro18s
Horizontal Communication1 min
Collaboration and Self-Organizing Teams2 min
Lesson 3 Intro49s
Tools for Upward Communication1 min
Making the Organization Comfortable with Sharing Bad News2 min
Organizational Learning2 min
7 lectures
Stephen Elop's "Burning Platform" Memo10 min
All-Hands Meetings at Zappos10 min
Collaboration at Cisco10 min
Collaboration at Pixar10 min
Self-Organizing Teams10 min
Collaboration and Upwards Communication at Google10 min
Module 3 Slides10 min
3 exercices pour s'entraîner
Vertical Communication of Strategy30 min
Horizontal Communication and Collaboration30 min
Communicating Upwards30 min
3 heures pour terminer
Managing Resistance and Other Implementation Risks
Strategy implementation is rarely an exercise in certainty. New strategies may cause concerns or resistance in the organization, or be vulnerable to other risks. In this module we explore ways to manage risks to implementation, including addressing specific causes of resistance to change.
3 heures pour terminer
8 vidéos (Total 21 min), 4 lectures, 2 quiz
8 vidéos
Module Intro27s
Lesson 1 Intro43s
Causes of Resistance3 min
Managing Resistance4 min
Models for Implementing a New Initiative2 min
Lesson 2 Intro38s
Identifying Risks5 min
Planning for Mitigation of Risks2 min
4 lectures
Challenging Resistance to Change10 min
Samsung's New Strategy, 201110 min
Uber in France, Summer 201510 min
Module 4 Slides10 min
2 exercices pour s'entraîner
Identifying and Managing Resistance to Change30 min
Managing Other Risks to Implementation30 min
Avis
Meilleurs avis pour MISE EN ŒUVRE D'UNE STRATÉGIE
par PS11 août 2018
Nicolai does a really good job in explaining Strategy Implementation. I would say that it is the most thorough module that I have been through so far in the Strategy Management course.
par AA18 juin 2020
Of all the courses in the specilization, this would be the winner of them all. Clear explanation and well combined course. The parts of strategy implementation is just intresting.
par BB3 févr. 2016
Great course! Definitely my best of the series. Highly detailed with very pointed insights. Slides were also very helpful in ensuring retention of knowledge. Great stuff- bravo!
par VU27 févr. 2020
The course provided excellent insights for implementing strategies in an ever changing environment. It was concise with examples of existing industries and well delivered.
À propos du Spécialisation Management et innovation stratégiques
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
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