Spécialisation Strategic Management and Innovation

Manage 21st Century Business Strategy. Develop and implement an innovative business approach in just three courses.

À propos de cette Spécialisation

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.

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4 courses

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Projets

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Certificats

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Cours

Beginner Specialization.: No prior experience required.

COURS 1
Strategic Management
Session à venir : Jul 16
Engagement
4 weeks of study, 2-4 hours/week
Sous-titres
English, Vietnamese, Portuguese (Brazilian)
À propos du cours
The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale. In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- you will gear up for the challenges of strategy formulation and implementation in a 21st century business. After taking the course, you'll be able to: - Explain why "doing" strategy is considered "the high point of managerial activity" (Mintzberg); - Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas; - Point out how doing strategy has changed because of advancing technology and globalization; - Prepare for the Capstone Project for the Strategic Management and Innovation Specialization
Vous pouvez choisir de suivre seulement ce cours. En savoir plus.
COURS 2
Strategy Formulation
Session à venir : Jul 23
Sous-titres
English, Romanian
À propos du cours
The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations. At the end of the course, you will be able to: - Identify why a strong strategy is essential for the future business success - Formulate a business strategy that suits the needs and visions of your organization - Explain why managers too often formulate sub-optimal strategies - Extrapolate measures to optimize current business strategies Workload: 2-4 hours per week.
Vous pouvez choisir de suivre seulement ce cours. En savoir plus.
COURS 3
Strategy Implementation
Engagement
2-4 hours per week
Sous-titres
English, Romanian
À propos du cours
Even a thoroughly developed business strategy may fail if you don't pay enough attention to its implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments. In the 20th century successful implementation leveraged stability and typically proceeded through hierarchy and control. Today the key is to stay vibrant and able to quickly respond to trends in competition and technology while not losing sight of the strategic objective. In this course we'll build a toolbox of techniques to execute today's business strategies to help them succeed. After completing this course, you'll be able to: - Create objectives and goals to guide strategy implementation - Identify organizational structures that fit particular strategies - Understand how to leverage company culture in implementation - Describe how to communicate the strategy so that the organization "gets" it - Detect and mitigate risks to implementation
Vous pouvez choisir de suivre seulement ce cours. En savoir plus.
COURS 4
Strategic Management - Capstone Project
Session à venir : Aug 13
Sous-titres
English
À propos du Projet Final
In this capstone project course, we revisit the strategy controversy at e-Types, introduced in the first course in this specialization, Strategic Management, and further analysed in each of the subsequent courses, Strategy Formulation and Strategy Implementation. After revealing, examining, and analyzing what happened at e-Types, we turn to a new set of strategy cases that range in terms of company size, geography, and focus. For your final project, we ask YOU to apply everything you have learned in this specialization to analyze your choice of one of these four situations.
Vous pouvez choisir de suivre seulement ce cours. En savoir plus.

Créateurs

With the distinctiveness of our diversity, Copenhagen Business School aims to become a leading business university with research and teaching excellence in classical management disciplines as well as in disciplines that place business in a wider social, political and cultural context.
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.

Robert Austin
Professor, Management of Creativity and Innovation
Marcus Møller Larsen
Assistant Professor, Strategic Management and Globalization
Nicolai Pogrebnyakov
Associate Professor

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