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Approx. 12 heures pour terminer

Recommandé : 4 weeks of study, 2-4 hours/week...


Sous-titres : Anglais, Vietnamien, Portugais (brésilien)

Compétences que vous acquerrez

Strategic ManagementStrategic ThinkingStrategic PlanningBusiness Strategy

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Approx. 12 heures pour terminer

Recommandé : 4 weeks of study, 2-4 hours/week...


Sous-titres : Anglais, Vietnamien, Portugais (brésilien)

Programme du cours : ce que vous apprendrez dans ce cours

5 minutes pour terminer

A 21st Century Approach to Business Strategy

A short intro to the Course.

2 vidéos (Total 5 min)
2 vidéos
Introduction to the Course3 min
3 heures pour terminer

What is strategy? And why do we care about it?

Strategy can mean a lot of things. In this module, you'll encounter examples of strategy in action that demonstrate what people mean when they talk about strategy. After completion of the module, you'll be able to: Describe examples of strategy in action; Recognize "strategic situations"; Explain the difference between strategy as "position" and strategy as "capability" (and why that matters).

10 vidéos (Total 39 min), 9 lectures, 5 quiz
10 vidéos
What Strategy Is...continued3 min
What Strategy Is...more examples1 min
What Strategy Is...Still More1 min
What Strategy Is...Conclusions46s
What's a Strategic Situation (and what isn't)?9 min
Strategy's Most Famous Thought Leader: Michael Porter1 min
The Main Ideas in Porter's "What is Strategy?"3 min
Criticisms of Porter's Strategy as Position Approach5 min
The Alternative View: Strategy as Capability6 min
9 lectures
More on Embrace, Extend, and Extinguish10 min
Apple iPod + iTunes and Yael Naim10 min
Oldest McDonalds Video10 min
A Strategic Ploy?10 min
Summary of Mintzberg's Five Ps of Strategy10 min
Prisoner's Dilemma Matrices10 min
More on the Prisoner's Dilemma10 min
Michael Porter's "What is Strategy?"10 min
Mintzberg vs Porter10 min
5 exercices pour s'entraîner
The Meanings of "Strategy"8 min
Recognizing Strategic Situations4 min
What do YOU think?2 min
Which way do YOU lean?2 min
Strategy as Position vs Capability8 min
2 heures pour terminer

The Evolution of Strategy...Past Progress, Past Mistakes

Historically, strategy consulting and strategic planning have been big business. Companies have spent a lot over the years on sophisticated, high-brow "strategic" consulting. For a long time, consultants were the strategy "high-priests" of business. Until it all fell apart. Many past approaches have now fallen into disfavor, having risen spectacularly and failed even more spectacularly. Indeed, the history of business strategy making could be called a "March of Folly" (historian Barbara Tuchman uses this expression to describe a tendency in human history to repeat the same mistakes, again and again). This module explores what the past can teach us, how we might avoid repeating past mistakes.

5 vidéos (Total 42 min), 5 lectures, 1 quiz
5 vidéos
Strategy, Scripted and Programmed9 min
The BCG Matrix and Growth Curve11 min
Strategy as Multi-faceted Analysis7 min
What We Can Learn...4 min
5 lectures
The military antecedents of business strategy10 min
Critiques of Strategic Planning10 min
BCG's Big Ideas10 min
Post Mortems for Porter's Approach?10 min
Where the History of Business Strategy Leaves Us10 min
1 exercice pour s'entraîner
Learning from the History of Business Strategy16 min
2 heures pour terminer

Changing World, Changing Strategies

In the past several decades, a lot has changed in the world. Many more people and nations (China, India, Russia, etc) have joined the global market economy. The number of Internet users has skyrocketed and continues dramatically upward. Shipping traffic between countries has multiplied and also continues to grow. All this world change has changed the strategy situation of most companies in a big way. It means, for example, that companies in advanced economies have to compete against rivals that have structural cost advantages, because they operate in lower cost parts of the world. This module describes the shifted and shifting strategy landscape, due to the advance of technology and the relentless march of globalization.

5 vidéos (Total 43 min), 5 lectures, 1 quiz
5 vidéos
How Products, Services, and Work Now Move Easily Around the Globe10 min
How the Competitive Game Shifts in a Globalized World6 min
The World's Most Sophisticated Differentiation Strategies?11 min
Aesthetics...the Last Frontier of Sustainable Advantage?7 min
5 lectures
Internet Growth, Shipping Traffic Growth10 min
The Realities of the Globalised World10 min
Examples of Shifts to Differentiation Strategies - Wal-Mart, McDonalds10 min
The Future of Competitive Strategy? The Example of Vipp10 min
Hyper Competition and Hyper Differentiation Described10 min
1 exercice pour s'entraîner
Strategic Implications of Changes in the World10 min
3 heures pour terminer

Capstone Project Intro -- Strategy in a 21st Century Creative Company

An up-and-coming (and very ambitious) design firm is unexpectedly invited to bid for a work against more prominent competitors. The job: Design the logo and other elements of the public identity of the national sports team. Winning will vault e-Types to much greater prominence. Their work will be displayed on TV and on t-shirts. And they believe they have what it takes to win. But there's a problem. The e-Types designers, who have always thought of themselves as design revolutionaries, don't like the guidance they're receiving from this somewhat conservative client. In short, the designers think what the client is asking for is BORING. It's not the kind of work they want to do or be known for...now or ever! Meanwhile, more business oriented e-Types managers and staff can hardly believe what they're hearing from the designers -- don't they see the opportunity? This is business and there's money to be made. The designers should GET OVER THEMSELVES and satisfy the customer. Right? Controversy grips e-Types. At stake: what kind of company will they be going forward? Can they continue to be revolutionary and still satisfy their growth ambitions? Or is it time for them to "grow up" in order to appeal to a wider range of customers. The battle is on for the soul of this company -- what will YOU recommend?

5 vidéos (Total 11 min), 4 lectures, 1 quiz
5 vidéos
e-Types execs explaining how they think about their business2 min
A Major Controversy - At Stake: The Future and Soul of the Company4 min
e-Types partners debating which design to present to TD1 min
Questions We Ask You To Consider...1 min
4 lectures
Some Samples of e-Types Work10 min
IMPORTANT Additional Details on Your Final Assignment10 min
References and Additional Resources10 min
One last thing...10 min
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Principaux examens pour Management stratégique

par TVSep 21st 2016

I liked the course a lot, the references were great and gave me great insight about Strategic Management. The lecturer was really good, specially if you compare him to the one in Strategy Formulation.

par SMay 13th 2017

Awesome Course. Very well explanation of the concepts and the material content is fabulous. I will definitely recommend this course to my contacts who are interested in pursuing business strategy.



Robert Austin

Professor, Management of Creativity and Innovation
Department of Management, Politics, and Philosophy

À propos de École de commerce de Copenhague

Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs. ...

À propos de la Spécialisation Management et innovation stratégiques

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt....
Management et innovation stratégiques

Foire Aux Questions

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  • Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

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