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Management stratégique, École de commerce de Copenhague

4.7
2,179 notes
509 avis

À propos de ce cours

The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale. In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- you will gear up for the challenges of strategy formulation and implementation in a 21st century business. After taking the course, you'll be able to: - Explain why "doing" strategy is considered "the high point of managerial activity" (Mintzberg); - Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas; - Point out how doing strategy has changed because of advancing technology and globalization; - Prepare for the Capstone Project for the Strategic Management and Innovation Specialization...

Meilleurs avis

par TV

Sep 21, 2016

I liked the course a lot, the references were great and gave me great insight about Strategic Management. The lecturer was really good, specially if you compare him to the one in Strategy Formulation.

par SS

Feb 23, 2019

Awesome Course. Very well explanation of the concepts and the material content is fabulous. I will definitely recommend this course to my contacts who are interested in pursuing business strategy.

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496 avis

par David Creony H. Javier

Apr 16, 2019

Insights were exceptional. Very recommended!

par Anivaldo Pereira Santiago

Apr 12, 2019

Curso simplesmente EXCEPCIONAL, aborda a estratégia empresarial com uma visão crítica muito inteligente. Fiquei motivado para concluir a especialização da CBS.

par Alexander Zadirov

Apr 11, 2019

I found this course abit too basic and theoretical with frequent reference to a toilet brush production business

par Carina Schug

Apr 08, 2019

Interesting topics wi

par AEJAZ AHMED PALLIKONDA LATHEEF

Apr 08, 2019

I

par Maria Gomez Moriano

Apr 07, 2019

W

par Meeta Arora

Apr 03, 2019

Thank You!

par Karan dev

Mar 24, 2019

Osum

par G Sridhar

Mar 16, 2019

Strategic Management by Denmark's Copenhagen school Management has excellent course content , passes on great strategic and tactical experience to learners and professions from Industries. It sharpens the acumen for strategy formulation & development .

par Milk Pakpoom

Mar 13, 2019

Very insightful way to learn about how strategy and innovation can shape business