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Avis et commentaires pour d'étudiants pour Publicité et société par Université Duke

868 évaluations

À propos du cours

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

Meilleurs avis


27 juil. 2022

I really enjoyed the course and will use the material I learned to create a month-long learning program as a foreign language teacher of English for the 8th grade students of my school, in Israel.


14 juin 2018

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

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101 - 125 sur 208 Avis pour Publicité et société

par huazhu s

29 sept. 2022

great job.this course is wonderful and give us many way to understand ADs.

par Amir H V

26 nov. 2017

Thanks a lot for your effort and hardworking to deliver these course to us.

par Alex I

21 nov. 2016

Absolutely fantastic course! Great insights and, of course, great teacher!


29 juin 2020

A great course that dives deep into the various aspects of advertising!!!

par Kangting S

26 avr. 2021

very nice topics involved and inspiring for the way we viewed the ads.

par Mithun V

8 juil. 2020

Learned a lot about the Advertising and it was very useful for me.

par Sergienko A

16 avr. 2020

It's been a wonderful and informative course, thank you very much!

par Neha

2 mai 2020

How can i get my certificate which syllabus i have been completed

par Brian E

5 avr. 2020

Good overview that provide me with a few great ideas to consider.

par Ananya G

10 mai 2017

A well planned and organised course. Good learning experience.


16 mai 2020

Advertising and society course is very useful to MBA students

par Nishant N

28 oct. 2019

I love how the mooc is making me analyse everything around me

par Kleopatra N

6 sept. 2022

Simply to complete and pass the quizzes, yet so educational

par Hani R S

8 juin 2020

amazing course special thanks to Mr. O'Barr for this course

par John v

6 juin 2020


par NEHA S

10 juin 2020

Superb very well explained ..our mentor was awesome...

par Sirius H

12 mars 2017

It has been a very informative and interesting course.

par Sangaran K

23 sept. 2022

learned alot about the behind works of advertising

par Suchen D

19 juil. 2021

perfect experience!learned a lot from this course.

par Shan Z

4 oct. 2021

It has been a great joy to participate. Thanks!

par Koh X W

9 janv. 2021

One of the best advertising course I attended.

par Diego F G M

2 mai 2021

Thank you very much Dr. William M. O'Barr,

par GP T T

2 mai 2017

very nice and very effective course :)

par Thảo T

24 juil. 2017

This is a very useful course. Thanks

par Nguyễn T P L

24 juil. 2017

This is a very useful course. Thanks