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Avis et commentaires pour l'étudiant pour Publicité et société par Université Duke

4.7
317 notes
69 avis

À propos du cours

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook ADTextOnline.org. Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from ADTextOnline.org. Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

Meilleurs avis

KD

Jun 15, 2018

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

GG

May 03, 2017

I will never look at advertising with the same eyes. It made me understand a lot of our current society and economy. Really suggested if you want to become a more informed citizen and consumer.

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1 - 25 sur 67 Examens pour Publicité et société

par Anna Z

Feb 24, 2019

Very interesting!

par Devansh D

Mar 20, 2019

Great course. This course has helped me a lot in getting better in Advertising field. I recommend this course to everyone those who are trying to build a non technical profile like me.

par Karen P

Jan 28, 2019

Well-structured and informative. Quizzes were a good way to check understanding.

par Aine G

Feb 11, 2019

I thoroughly enjoyed this course. I took it to help me further my career and get a better understanding of advertising and the world I want to work in. It provided me with great of information and gave me a lot to think about, to research further and pay more attention to the advertising around me. I found that even though the majority of the examples and case studies were American I still found it useful and seen similarities in Ireland and Irish advertising. Thank you.

par SHIKHAR Z

Mar 14, 2019

Amazing, I learned a lot.

par Pashkov A

Mar 13, 2019

Very interesting cours, a lot of things to think about. Thank you, Professor William M. O'Bar.

par Губин Т С

Mar 18, 2019

Willam Barr is a genius

par cogochi1997

Dec 25, 2018

It is the my first time to study through a course in Internet. The experience is amazing, since it opens a brand-new door for me to advertising and gives a chance to explore the advertising by additional resources. Thx a lot~ Professor is really really nice and erudite. And I will continue to learn more about advertising~

par Nguyen T T

Aug 16, 2018

very useful course

par Sameer S

Oct 08, 2018

It was a great course where I learned a lot about not just advertisement but also the society we live in and how it effects the way advertisements have evolved over the years.

par Rizwan A K

Nov 18, 2018

its a very good site to learn what ever you want to learn relet to your study

par Pujol A

Nov 18, 2018

A really good overview of the advertising word. Lots of interesting examples and practical cases.

par CHOW W

Apr 05, 2018

It is a remarkable course to know advertising nowadays with a more "scientific discussion" provided.

par Muhammad T S

Nov 19, 2017

Interesting and useful discussion. Different perspectives shared by a learned professor.

par Kariya

Dec 28, 2016

My first course about advertising ever, it was very interesting and the knowledge i learned, i'm sure gonna be useful! Thank you very much!

par 소현 김

Aug 07, 2017

It was my best coursera! Ican learn a lot of not only advertising but also society. Thank you!

par Garima

Jun 10, 2017

Great course! Very well designed

par Thibaut S

May 05, 2017

Very interesting class, lots of examples and cases study which made the course very active and dynamic !

par LOHITH M C

Oct 26, 2017

That was good experience in learning many aspects of advertising from the history to future of advertising. Very useful course.

par Erik O

May 21, 2018

Great course if you're interested in advertising or work for a creative agency. Professor is very knowledgeable and he includes classic as well as modern examples of advertisements.

par Jose R M J

Jun 25, 2017

Informative and thought-provoking, this course will equip you with the tools you need to look at advertising with a critical eye and to understand its relationship with our modern world beyond what meets the eye. Professor O'Barr is also an excellent teacher, and his passion for the material inspires you to continue learning, even beyond what's mentioned in the lectures.

par Saurabh M

Feb 26, 2018

It's a wonderful course which talks about the fundamentals of advertisement and links them to the practical scenario in history and recent times. Advertisement is a vast field, but this course certainly provides the required basis to further gain the expertise in the field.

par Nguyễn T P L

Jul 24, 2017

This is a very useful course. Thanks

par Lưu Q D

Aug 31, 2017

very good

par Dado M

Apr 01, 2018

Congratulations Professor!