Chevron Left
Retour à Publicité et société

Avis et commentaires pour d'étudiants pour Publicité et société par Université Duke

868 évaluations

À propos du cours

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

Meilleurs avis


27 juil. 2022

I really enjoyed the course and will use the material I learned to create a month-long learning program as a foreign language teacher of English for the 8th grade students of my school, in Israel.


14 juin 2018

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

Filtrer par :

126 - 150 sur 208 Avis pour Publicité et société

par Nguyễn T P L

24 juil. 2017

This is a very useful course. Thanks

par Prakash A

30 nov. 2020

Very Engaging and well presented

par Garima

10 juin 2017

Great course! Very well designed

par LIYA M J

25 sept. 2020

good and interesting course .

par Luiz E M C

1 avr. 2018

Congratulations Professor!

par Nguyễn T P L

25 juil. 2017

The course is very helpful

par Swapnil S C

19 juil. 2020

great learning experience


14 mars 2019

Amazing, I learned a lot.

par Fraidoon S

15 févr. 2017

it is a wonderful course!

par Andrea S

15 juin 2022

Love this course so much

par Shayene R d S

2 sept. 2020

Estou adorando o curso!!

par zoubida d

29 août 2020

Very interesting course

par Губин Т С

18 mars 2019

Willam Barr is a genius

par lujain h

9 mai 2022

Very helpful and clear

par Devin F

2 avr. 2021

I enjoyed this course!

par Z. İ K

12 févr. 2021

a very useful course


15 janv. 2021

Güzel ve etkiliydi.

par Pranay J

7 mai 2020

very helpful course

par Pankaj k

30 oct. 2019

very useful subject

par Prashant K

28 avr. 2019

Very vast knowledge

par Chris L

20 mars 2018

Excellent materials

par Zeynep M T

7 févr. 2022


par Nguyen T T

15 août 2018

very useful course

par vaishali s

2 août 2020