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Avis et commentaires pour l'étudiant pour Pricing Strategy par IE Business School

4.6
563 notes
116 avis

À propos du cours

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....

Meilleurs avis

BT

Mar 20, 2017

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!

SR

Jun 12, 2016

Great course. All the concepts were clearly explained. They had provided plenty of case studies, articles, journals and books to read. The content delivery was great. I found it very useful.

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51 - 75 sur 115 Examens pour Pricing Strategy

par AmirReza M

Feb 15, 2017

It was amazing

par Bragadeesh

Oct 10, 2016

Its

par Gareth B

May 24, 2016

I've really enjoyed this course. There is a great mix of approaches to the subject matter - video lectures, interviews, case studies, articles/textbook excerpts and short quizzes. The balance between covering a wide-enough range of topics, and giving sufficient depth of information is just right in my opinion. Overall, this led to a really engaging experience and I feel that I've learned a lot. Moreover, there is plenty of practical guidance as to how principles can be applied in a business context. Thank you for doing such a great job of putting this together.

par Xini W

Mar 19, 2017

Good introduction course

par Alejandra T V

Feb 25, 2018

I now feel capable of setting prices for my future business and/or at a marketing management job. Thank you!

par Virendra G

Oct 10, 2016

Excellent course

par Jose F O A

Nov 28, 2016

great course

par Dee M

Sep 14, 2016

Great course - very insightful

par Gabriel O C

Jan 19, 2018

Amazing course! Simple and very powerful. I learned a lot of useful tools and things I've never thought about pricing !

par Mohammad M

Apr 26, 2016

The techniques used in this course really help to first keep you in business and second distinguishing yourself among other competitors. The other advantage of this course was its quizzes which help me to get more of the each module by presenting real world practical cases.

par nader m a

Aug 04, 2016

really useful course covering the fundamentals of pricing and the common concepts in that field using both quantative methods and qualitative ones

par Sreekanth J V

Nov 13, 2016

Very Good course on Pricing. Relevant real-life examples. Great articles on theory and examples. Would definitely recommend to anyone. Enables one to have a quality discussion on pricing.

par MD M A

Feb 23, 2017

Very effective course for those who want to learn the philosophy regarding pricing strategy and how to choose the right price for the product. A highly recommended course for professionals working in the industry.

par Joshua S

Dec 03, 2017

You can

par Nevra S

Jun 01, 2017

Excellent!

par Chongtao P

May 20, 2017

very good course and I have learned lot

par Anastasia D

Apr 27, 2016

Thank you, Professor, it was really interesting and a little hard in the beginning. Everything very logically described, everything clear.

par Ahmed N

Jul 01, 2016

extremely beneficial and high quality education

par Helder R V

Apr 27, 2016

Very detailed examples and good explanations. Excellent base to build upon the more advanced material needed to work in the marketing area.

par Shubhang S

Aug 10, 2016

Very detailed and a nicely structured program. Lectures were surprisingly precise!

par Duke N

Nov 03, 2016

Interesting

par Alain C

Mar 10, 2018

Good Information and great learning.

par parth s

Oct 02, 2018

amazing

par Kelli S C

May 01, 2019

So much to learn but presented we

par Chioma O

May 13, 2019

Very detailed and insightful course. It is a gamechanger!