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Avis et commentaires pour l'étudiant pour Pricing Strategy par IE Business School

4.6
563 notes
116 avis

À propos du cours

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....

Meilleurs avis

BT

Mar 20, 2017

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!

SR

Jun 12, 2016

Great course. All the concepts were clearly explained. They had provided plenty of case studies, articles, journals and books to read. The content delivery was great. I found it very useful.

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101 - 114 sur 114 Examens pour Pricing Strategy

par Catalina G C

Apr 10, 2016

Considero que el curso estuvo interesante, sin embargo confuso en algunos ejemplos en la semana 3 donde se hablo de la discriminación de los precios. Es importante corregir los errores en las gráficas y ejemplos de algunos videos, ya que solo pude aclarar mis dudas por medio del foro cuando alguien mas se había dado cuenta del error.

par RAMIRO E S T

Dec 03, 2017

You can learn the concepts of pricing and ho to apply it to several industries and markets, also it gives you a wider view of how to make pricing right.

par Carole R

Dec 18, 2017

This course was very clear, all was well explained and well documented with many readings.

par Bhashkar C K

Apr 17, 2019

Very Good course on Pricing. Relevant real-life examples. Great articles on theory and examples

par Ahmed N

Jul 25, 2019

It is very useful but full of mathematical complications i would rather to focus more over strategies. Nevertheless i have learned a lot

par Vinitt J

Aug 13, 2019

Great course

par Andres C

Sep 06, 2019

Good and comprehensive general course about pricing, that covers all the basics that everyone should know about this matter. Not as deep as expected but it has very good materials. Thanks!

par bhavik p m

Apr 03, 2016

A decent course, perhaps not as interesting as the previous one. But definitely very innovative and informative

par Tong Z

May 08, 2016

useful informations but not very helpful for practical situations.

par sagar v

Sep 03, 2017

Couldn't access all the materials that were available in the course. I don't mind reading articles but supporting the articles through lectures would have been useful

par Ricardo J O

Mar 13, 2016

Excessively short course. Like previous course in the specialization no slides of the lectures were provided. Approach over-simplistic. IE could done more. Also as in previous course there was no supervision from the staff of the discussion forums. Also looking at the big picture, there is a tremendous gap in quality and approach to online courses between EU institutions and US top tier institutions (favoring the US offerings). Looking at Wharton, U. Michigan, Yale courses (just to mention a few) and then looking at the majority of European offerings, the gap is very salient. If IE wants to stay relevant in this online space, some benchmark is advised... If you are in the 'game', you must 'play' it better...

I hope you will accept my critic as constructive and positive, not as negative. As an European I am more critic and I would like to see more quality, relevance and credibility of EU offerings. As it is, it is a matter of time until Wharton and U. Michigan spread their offerings into this specific field and with a superior approach they will most likely divert students to their offerings, probably lowering and marginalizing your courses.

But despite my critics it is fair to salute you for your efforts and availability to offer this course.

I wish yoy luck.

Ricardo J. Oliveira

par Ying S

Aug 29, 2017

the contents are not polished

par Karin M C

Apr 18, 2016

The professor did not Interact with people, I was wiling to see some discussions and contributions among people

par Maria G

Jun 06, 2017

Very basic