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Avis et commentaires pour d'étudiants pour Pricing Strategy par IE Business School

4.6
étoiles
833 évaluations
181 avis

À propos du cours

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....

Meilleurs avis

SR
11 juin 2016

Great course. All the concepts were clearly explained. They had provided plenty of case studies, articles, journals and books to read. The content delivery was great. I found it very useful.

JS
21 juil. 2019

Good course on pricing. It was a review of a similar class I have taken elsewhere, but even so I learned new concepts or ways to approach pricing. Some of the readings were very technical.

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176 - 179 sur 179 Avis pour Pricing Strategy

par HESHAM M

29 mars 2020

The first week topic didn't have enough examples about math and formulas. Rest of course is good but the first week math needs more breakdown

par Ying S

29 août 2017

the contents are not polished

par Karin M C

18 avr. 2016

The professor did not Interact with people, I was wiling to see some discussions and contributions among people

par Maria G

6 juin 2017

Very basic