Mar 20, 2017
Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!
Jun 12, 2016
Great course. All the concepts were clearly explained. They had provided plenty of case studies, articles, journals and books to read. The content delivery was great. I found it very useful.
par Kinock S•
Jan 31, 2019
I am small hotel owner. This course really changed my attitude and perception towards pricing. I hope the knowledge I gained in this course is going to help me a lot. Thank you .
par Ankur A•
Jul 07, 2020
I really liked this module and pricing implication. Prof. Martin Boehm made it much easier to understand with all the practical examples and Obviously, the light board. :)
par Chinmay S•
Sep 09, 2019
Loads of information received through this course. Being a fresher, the content seems pretty exhaustive & holistic. Some nice & relevant examples in every video lecture.
par Newman O O•
Jan 02, 2018
Interesting but very tough quizzes. I learnt the act of pricing in marketing. The instructor was excellent, practical and clear in his explanations and teachings
par Stefany C C L•
Aug 07, 2020
Me gustaron las clases, súper dinámicas y con los mejores ejemplos para entender los conceptos. El profesor es muy bueno explicando pues domina los temas.
par Matthias T•
Jan 14, 2018
Well explained videos as well as many important theories of pricing are covered. Moreover, there is a good variety of very interesting articles provided.
par Shravanthi A•
Nov 29, 2016
Got great content. Helps in pricing-decision-making analytically as well. Very good examples and simulation. Enjoyed the course. Totally worth it.
par Nader M A•
Aug 04, 2016
really useful course covering the fundamentals of pricing and the common concepts in that field using both quantative methods and qualitative ones
par Arunabh D•
Apr 06, 2016
A good to get the details of Pricing Strategies. Although some basics weren't covered, the overall learning from the modules are worth taking.
par ASHISH B•
Jul 11, 2017
Great Course and the way Prof. explained is amazing. I like the questionnaire and prefer to have more quant practice questions in the course.
par Helder R C V•
Apr 27, 2016
Very detailed examples and good explanations. Excellent base to build upon the more advanced material needed to work in the marketing area.
par Mahmoud A•
Oct 07, 2019
It was a fantastic course, It helps me to practice marketing planning and implementation with the best I can, Thank you IE Business School
par Anastasia D•
Apr 27, 2016
Thank you, Professor, it was really interesting and a little hard in the beginning. Everything very logically described, everything clear.
par Elchin M•
May 16, 2020
Great course! However, topics are spread too widely. Would be better to focus on bigger videos instead of small bite-sized videos.
par Luis A D d F•
Jan 20, 2019
Great course, covers the main topics about pricing and even have some part on customer psychology. Very complete and great!
par Tim H P•
Jul 10, 2020
I really enjoyed this course. Many thanks to Prof. Boehm for providing interesting insights into different pricing topics.
par Gabriel O C•
Jan 19, 2018
Amazing course! Simple and very powerful. I learned a lot of useful tools and things I've never thought about pricing !
par Kiran M•
Oct 26, 2017
Excellent course on Pricing. Highly recommended to anyone who wants to learn the basics and intermediaries of Pricing!
par Prabhav M•
Jul 02, 2020
Effective course to learn and apply pricing techniques by solving numerical based problems and data centric approach
par Ricardo D R R•
Dec 21, 2019
Excellent! Explains very well the topics in a dynamic way.
Excelente! Explica muito bem os tópicos e é dinâmico.
Nov 06, 2018
Organized, well summarized, and the video surely explains well the concepts of the pricing strategy.
par César G•
Feb 26, 2017
Creo que contempla todos los temas, un poco de economía, estadística y varios libros interesantes. Lo recomiendo
par Santiago L T•
Aug 13, 2020
I loved this course, and how pricing can be studied from market research and numbers and also from psychology!
Jun 07, 2016
Really good, essential course in the field with great lecturer and many helpful resources.
par Alejandra T V•
Feb 25, 2018
I now feel capable of setting prices for my future business and/or at a marketing management job. Thank you!