Oct 09, 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
Jul 23, 2019
I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.
par Ron C•
Jan 14, 2018
Good course overall. It was honestly a ton of good information, and the allowance to review each others work was good. I think most people paying for this genuinely want to learn and despite the low price tag, its a very good way to learn. I felt incentivized throught out. Thank you. I would only say that even after only a few years, the course needs to be updated to reflect differences in technology.
Red Laser is not around anymore, and has become kind of irrelevant, but I still think it provided a lot of value. Even in terms of failures :) Thanks a lot!
par Jayant S•
Sep 29, 2016
As it is an introductory course, one would not expect an in depth coverage and considering the fact that the course would have had students with varying levels of prior knowledge/experience, it was a good course. If you are already into marketing, it gives you an opportunity to re-visit the basics and presents interesting case studies. If you have no background in Digital Marketing, this is one of the best places to get started. Looking forward to course 2 of the specialization. A big Thank You to professor Aric and his assistant. Happy Learning!
par Vincent A C•
Jan 27, 2020
I've started the Digital Marketing Specialization course and am impressed, so far. Not only is the material a real college course that's part of the U of I business school, but it's also filling me in where my marketing classes left me wanting in the digital age we're in now. This certificate will be a definite plus to my already acquired M.B.A. I got my B.A. in 2013 and just got my M.B.A. in 2019 and past marketing classes only surveyed Digital Marketing. This actually feels like a Graduate Certificate course, less the over-priced tuition!
par Raman P R•
Dec 12, 2019
I enjoyed the course right from the very first day. The lectures by Professor Professor Aric Rindfleisch is wonderful. I am very happy with the course and it has provided me with so much confidence in the digital marketing area and this motivates me to enroll for its iMBA course which I will join soon. This online course also has motivated me to continually study and keep my knowledge up to date in order to meet the demanding challenges down the road. My sincere thanks to Professor Aric Rindfleisch for making the course interesting.
par Sunitha G•
Sep 01, 2017
A great learning experience. I gained a lot of insights on how to apply the 4 Ps of marketing in the digital world.The first of the courses in the specialisation,this course sets the tone for the remaining courses.The teaching methods are very simple and easy to apply.The assignments give us an opportunity to deeply delve into the subject and put forward our views.Would highly recommend to anybody who wants a greater understanding of using digital tools effectively in the marketing world.Thank you for providing me that opportunity.
par Aji A•
Jan 31, 2017
I loved the way of teaching of Prof. Aric. It never felt to me like I was attending some formal classroom session because the way that he teaches is so casual. And I loved the examples that he gave with each lesson, it was very helpful to understand new unfamiliar things better. Also, I loved the way the course is being designed, though I missed the course in-between due to some personal reasons, I had the option to continue the course at a different time with the next batch. As per me, this was the best part about the course.
par SAURABH S•
Mar 26, 2020
The course faculty and quality of content including (videos, assignment ,reading materials) is absolutely brilliant. I was a complete beginner and have very little knowledge about marketing in a digital world.
Now, I can confidently say that my knowledge level have definitely increased and I have learned various new concepts about marketing medium and tools.
I will recommend this course to every new beginner who want to know about new age digital marketing and lots more.
Keep your good works going Coursera!
par Jay J•
Oct 13, 2016
This course was fantastic. I am no stranger to online learning and executive education, and this is one of the most well put together courses that I have been lucky enough to experience. The professor, Aric Rindfleisch is a great teacher who knows his topics, and he is fun and easy to understand. The class is set up well, and it is a great introduction to students seeking to learn about digital marketing. I would recommend this class to anyone interested in digital marketing. Thanks Aric for the great job.
par Anna K S•
Apr 03, 2017
The syllabus is adequate, suitable for introducing digital marketing.
Videos are all right, with a good selection of interviewed professionals. Transcripts are very useful to have under the videos, however, there are mistyped and misheard words here and there. It is useful to see the time needed for each task (video, reading, excercise), though it is nearly always underestimated (even the videos).
Examples chosen for excercises are interesting and motivating. I like this active way of learning.
par Muhammad K Z•
Jul 13, 2016
Great Course! Prof. Aric has done a marvelous job. From lectures, quizzes and assignments all were well structured from learning and testing the knowledge as well. I completed the course covering digitization of markets and learning how digital tools are changing the landscape of businesses globally. I would highly recommend this course to anyone who is interested to learn digital marketing. I thank Prof. Aric for his hard work and Julie for assisting him.
par Mir S A•
Jun 11, 2017
It was such a joy to learn so much about marketing in the digital world Aric. Learning concepts about various digital marketing techniques and tools, and taking the exercises was such a joy. Moreover, there was so much that we could understand through the different viewpoints of our peers, that certainly gave every exercise a new dimension of learning. Thank you for such an experience, once again. I'm surely signing up for the next course. Cheers!
par Souvik G•
Aug 29, 2017
This is Undoubtedly an important course , learning platform, Which i didn't even know, when i finished my graduation. This course is a massive benchmark of learning the pros and cons of Digital marketing which is talked of topics all over the world. This Course touches all subtle key points of digitization. I would highly recommend this course to those who want to learn deeper knowledge about digital marketing and its generations. Best wishes.
par Gustavo P•
Feb 20, 2017
Great course, I liked the way each lecture is presented (general overview of each concept; academic insights; practical recommendations) and having a deep and thorough look at how "digital" is impacting "marketing" is so important that is usually overlooked. People just move to specific metrics and practices, but such a revolutionizing way of dealing with marketing deserves this broad and deep look so one can fully comprehend what is going on.
par Magda G C V•
Oct 23, 2016
A course that brings a lot of up-to-date knowledge with a practical, interactive and entertaining methodology. It motivates you as a professional to look at the 4Ps of the marketing mix from a world digital perspective, analyzing case studies that use digital tools and technology to find new solutions for businesses in a new era where consumers take more active roles in pricing, promotion, placing and even co-creation of products.
par Bui T B N•
Oct 24, 2016
Thank you Professor Aric and team to provide very interesting course where I have found new business models that are still infant in my country, then there is a lot opportunities to growth those models in my country. I especially love the case studies of Threadless, 3D Printing. I would definitely recommend this course to everyone, especially students in developing countries where you can catch the opportunities in digital world.
par Sol D L•
Feb 27, 2019
Excellent course for Marketing beginners! I found its content very helpful and loved Professor Aric’s videos. I tried very seriously to absorb all the knowledge provided in order to take full advantage of it. I am looking forward to taking a deeper dive into all these concepts ahead in the rest of the courses and hopefully complete the specialization. Thanks Coursera and University of Illinois for sharing knowledge to the world!
par Tim S•
Aug 30, 2017
I really enjoyed the first course in the Digital Marketing specialization and am looking forward to #2. I learned a lot of the basics of marketing and how it applies in a digital world including: Product, Promotion, Placement and Price. The exercises are relevant, engaging and fun. I also enjoyed the brief Campus Spotlight segments where you can learn a bit more about a professor and his/her area of research. Thanks UIUC !
par Helen A•
Feb 14, 2018
I enjoyed taking this course.
My profession is not Marketing but I have decided to learn about it since everything is turning digital.
In my line of business I am also searching for digital media attention and trying to reach more targeted clients. I take care of my web page, Facebook and Instagram accounts. It has been done on try and error. Now I want to be able to do more and definitely better.
par Hristina B•
Nov 19, 2017
Excellent course, with very interesting topics, contemporary examples and case studies, and a really good way of structuring the information. Prof. Rindfleisch is a highly intelligent person, who is able to present even the most complicated matters in an understandable and practical way. Inspiring and very useful for my job and as a general source of knowledge focused on digital marketing. Highly recommended!
par Ravi S•
Jun 05, 2017
Great Course, Great Content and Great Teacher.
I really liked every minute i spent on this course. Learned a lot and highly recommended for a Working professional, As it only takes few hours a week. I happen to complete some modules in 2 days time, with easy and intuitive learning method of Prof. Aric
For Prof Aric : I love to meet you in person some day, and would like to congratulate you for this great course
par Eleonora P•
Mar 19, 2020
I am very far from the world of marketing, my education has nothing to do with it. This course was very informative and interesting for me. I touched something unknown, but so fascinating. Already eager to join the next course on marketing. Thanks to this platform for such an opportunity to study at leading higher educational institutions and to get acquainted with the latest information
par Pavithra S•
Feb 05, 2019
I really enjoyed spending time in this course. I get to know so many new concepts. This course was more than amazing I should say. The syllabus and data was very informative. Interesting case studies, assignments that I admired a lot. Thank you coursera for giving me this opportunity to learn this course with financial aid. Finally thank you professor Aric for such enlightening classes.
par Madeleine G•
Jul 05, 2017
Really good course, I enjoyed every bit of it. The lectures are simple and full of interesting facts. I loved the case studies that were very concrete and real, the professor makes you work with real data and that makes you feel like you're working in our world! Not too theoretical, everything is applicable to real life. Content really corresponds to what I was expecting. Really good!!
par Andreea G•
Oct 09, 2016
I really enjoyed taking this course. It was informative, interesting and I really liked its format. Every module has a series of reading references, besides the videos on the specific topic, so one can also do some additional reading to better understand the topic. Additionally, there are discussions with campus students or professors, that address the subject from another perspective.
par Paula U•
Feb 05, 2020
It describes really well the way brands promote themselves in the US. The way social media is affecting in a positive and negative way companies and their BRAND NAME.
A great course that will teach you how to promote your brand in a genuine way. How to be more concerned and creative ( innovate ) about the customers needs, how to engage and create a brand name with a CO-CREATIVE IMAGE.