Oct 09, 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
Jul 23, 2019
I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.
par Sergio S•
Jan 30, 2017
Perfect course. I did not even expect I will enjoy so much. Especially, if you got your Marketing knowledge based on old school, this course is the best way to refresh it and go further. Thx.
par Ahmed A G•
Feb 22, 2020
really thank you so much for this course you are a great professor you give me a new site to a digital world and I hope to continue this specialization thank you so much
best regard, Ahmed Gabr
par Olesia R•
Aug 22, 2019
Really useful and practical information for those who want to be a professional in the world of marketing. Awesome course! I recommend to anyone who wants to gain knowledge from professionals.
par Peter J S•
Oct 24, 2017
Excellent course. The exercises are practical and illustrates very well the concepts being taught. I would recommend this course to anyone who wants to stay relevant in their marketing jobs.
par Harolyn A•
Aug 31, 2018
There is a lot you will learn here, so many unexpected things. What I like the most is that the examples are took from real experiences.
Also everything is clearly explained.
par Mary B M S•
Oct 31, 2017
Great course, Aric. Keep it up. I really enjoyed your style, and reviewed many lectures more than one time. Thank you for your travels, too. It's good to see you engaged with your students.
Sep 24, 2016
Really GREAT !!
Many examples rooted in reality, some academics too... Very smart & compelling.
It simply updates me about digital stakes and helps me anticipate future trends/opportunities.
Aug 27, 2019
I loved it so much! This course helped me to gain a lot of knowledge about how brands work and interact in digital world. And I’m sure this information I would’ve never find anywhere else.
par Melinda B•
Aug 06, 2018
I loved this course. It was very informative, and I learned a lot of new things. Professor Aric was articulate and kept the course interesting. I would love to continue with more courses.
par ALEJANDRO M S•
Jun 06, 2018
It was a very interactive and interesting course, I have much more information about Digital Marketing techniques that I can put in practice and Eric was a great teacher and communicator.
Mar 06, 2020
I like the structure of the course which includes not only the basic concepts, but also practice parts and academic insights. Learner can understand all of key points easily and deeply.
par Oliver W•
Feb 11, 2018
I really enjoyed Aric's course. Much of my bachelors and masters work omitted content on the effects digital tools have on marketing functions. So, this course was full of great insight.
par Shannon L•
Nov 21, 2016
Great intro to Digital Marketing. I love this interactive course that provides great insights in small bite-sized capsules. This course helped launch me into the digital marketing world
par Emily G•
May 18, 2016
Interesting content on digital trends. This course encourages you to think critically about how digital trends are changing the marketing landscape. Excellent delivery by the professor!
par Laura S•
Oct 23, 2017
Awesome foundations class! It definitely raises awareness of what the current trends are in digital marketing and sets the groundwork for how to think like a marketing data analyst. :)
par fozan t•
Aug 21, 2019
Excellent course on introduction to digital marketing , it consists of reading materials, assignments,case studies, exercises, mcqs , this combination enhances the learning experience
par DAHAGAM S•
Jul 22, 2017
This course is an excellent one for beginners, various digital marketing related concepts were explained in a simple manner, the exercises were very interesting and thought provoking.
Nov 19, 2016
I loved this course but my only problem was regarding this course the video getting old, those videos were filmed in 2014 and we are in 2016 a lot of things has merged and discovered.
par Abdul b s•
Nov 01, 2018
it was wonderful experience for me . i have learn more from this course like co creation 3d print and other strategies fro marketing. i would like to do another course from coursera.
par Aastha T•
Jul 10, 2017
This course has helped me understand the basics of Marketing in the era of internet. My favourite part is the case studies which add a whole new perspective to your marketing acumen.
par CHERVYN T•
Oct 25, 2018
Materials provided are sufficient to grasp the content taught in class. Would be good if there are resources in PDF ready for download rather than in paid reading sources (ie, HBR).
par homam s•
Jul 10, 2017
I enjoyed this course , Material was Great and up to date , assignments requires a good deal of effort and comprehension of the curriculum provided ,every part of it was interesting
par Aitan M M•
May 05, 2017
Excellent course. I have never done a online course before, and this course has open my mind to how fabulous it can be! Thanks University of Illinois and Professor Aric Rindfleisch!
par Catherine S•
Feb 09, 2017
I enjoyed taking Marketing in a Digital World course. The information provided is interesting, video discussions are dynamic and up to date, the media material is of a high quality.
par Ulas B•
Feb 12, 2020
It gave me great insights and knowledge about digital marketing concepts. I strongly recommend this course to anyone who wants to enhance their knowledge about digital marketing.