Oct 09, 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
Jul 23, 2019
I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.
Apr 24, 2017
Found this course extremely helpful. Big eye opener to the Marketing world. Would recommend it anyone trying to widen their knowledge on the up and coming digital world. Looking forward to getting stuck into another course :)
par Lizy S J•
Jan 09, 2017
A great course for a beginner. The Use Cases used in this course is excellent. Aric Rindfleisch teaching style is very good and easy to understand. I recommend this course to all interested in understanding the Digital World.
par Nihal S•
Aug 26, 2019
One of the best courses for beginners in marketing. The way of teaching throughout the course was fun and learning. I enjoyed completing this course. Thanks to coursera for providing such good courses through their platform.
par Katherina E•
Aug 19, 2015
It is a really good Marketing course. It is complete and very interactive course. It has a lot of interesting - real life- Cases that help you understand how is working the digital marketing nowadays. I recomend this course.
par Aditya S•
May 02, 2018
Dr. Aric Rindfleisch is an excellent instructor. The concepts in this course are explained in a very simple manner and the case studies to an amazing job of reinforcing those concepts.
Very glad that I opted for this course.
par Apurba H•
Aug 17, 2015
Content was easy to understand and some of the core concepts have, in my case, found immediate professional application. This course is truly opening my mind to digital marketting, without making it overwhelming. Thank you.
par Anna L C R•
Aug 30, 2018
Curso muito bom onde são transmitidos ótimos conceitos de forma clara e didática. Apenas acredito que seria positivo se o curso contasse com algumas atualizações para que alguns tópicos se adaptassem mais ao cenário atual.
par Manuel M L•
Jun 20, 2016
Excellent course! It provides you knowledge about how digital tools are changing the way we see marketing. I learned lots of new things. Great course if you want to learn about how marketing is changing in the digital age.
par Maria A J•
Feb 29, 2020
Awesome! More enlightenment to what is going on in the digital market. I really enjoyed the course and participated in all the exercises. Discovered a lot of brilliant ideas of what is going on in the world of technology.
par Gabriel S•
Apr 26, 2016
I like this course because it has diferent activities.
Its not about answering treaky questions but true learning and working around new interesting concepts. The must complete style. By far the best Coursera Ive took.
par David E•
Nov 22, 2018
Excellent content and range of subjects covered. Very useful to better understand the marketing strategies to better target the Z and Y generation based on academic researches and practical examples and recommendations.
par Jeff E•
Jul 03, 2017
good refresher -- my last marketing courses were 8 years ago. Good refresher before taking additional courses. (should note -- Marketing is not my main role at work ... took course to broaden my general business skills)
par Amir B•
Jan 14, 2019
This course encourages me to integrate more into digitalisation in my daily life. Also, this course allows me to have skills in digital marketing useful in professional life. I thank you for giving me this opportunity.
par David G•
Dec 03, 2018
Great case studies and explanations provided to understand the 4P of the Marketing Mix in a Digital world. Inspiring to dwell into digital marketing. Fantastic job by Dr. Aric Rindfleisch and his team! Congratulations.
par Fernando R P•
Sep 27, 2018
Thank you Aric for your lectures on Digital Marketing, for me it was a journey to the past since I graduated in analog marketing in the 90´s and loved to discover all the new tools available for us in this proffesion.
par gustavo g b•
Apr 18, 2016
El curso es muy bueno pero deberían de implementar subtitulos en español, hay lecciones del curso que están muy dirigidas a unas zonas especificas del mundo por lo que tuve algunos problemas como la parte de RedLaser.
par Margaret F•
Feb 08, 2016
This course included a ton of useful information, even for non-marketing business professionals who work with marketers. I also began to understand the waterfall release cycle my company uses more through this course.
par Raquel D C•
Oct 28, 2019
After being away from school for several years, I thought it was going to be a difficult process for me, yes I faced some challenges but overall it was a good course and I passed!!!! That I am totally excited about!
par David M•
Oct 17, 2016
An outstanding course. Well structured with great levels of support for learners from mentors. Lectures were interesting and the professor seemed like a very nice guy. Supplementary reading materials were excellent.
par Nassrin A•
Sep 26, 2016
The course was excellent ! I recommend for students or people how have their own business to take this course just generally understand about what is going on 21 century business world specially in marketing sector!
par Pablo N R•
Jun 21, 2018
Good intro course, even though it would be nice to have more recommended readings from academic journals or textbooks with richer data and case studies that are up to date with recent trends (within LTM timeframe).
par Theodoros N•
Jan 10, 2018
Being a graduated student from LSE I have see many exercises. I did not expected such an excellent course. I think it is one of the best courses in coursera. I am looking forward to continue for the specialization.
Oct 23, 2019
This course taught about more of practical example than a theory study. Also all the examples he quoted is very high class. The assignment and peer evaluation are designed in the manner such a way very impressive.
par Reetika G•
Jul 12, 2019
What was really impressive about the course is the instructor Aric Rindfleisch. The way Aric teaches is great and makes the concepts really clear.
Doing Assignments are always a bonus to get more clarity of subject
par Alexander F•
Aug 14, 2016
This is a great first class for developing your basic understanding of digital marketing. The course was very interactive, the professor was engaging, and I learned a lot from this course. I highly recommend it.