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Avis et commentaires pour d'étudiants pour Le marketing dans le monde numérique par Université de l'Illinois à Urbana-Champaign

12,588 évaluations
4,038 avis

À propos du cours

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( The course was initially launched in 2015, and has been updated in April 2020. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Meilleurs avis


Jun 24, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!


May 28, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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51 - 75 sur 3,945 Avis pour Le marketing dans le monde numérique

par vishnu s

Apr 22, 2020

great learning

par Tejas D

Apr 22, 2020


par Teresa L

Sep 22, 2015

I liked that there were many practical exercises and it was talked about many crazy new technologies.

Still, I feel that there was a lot of subtle publicity throughout the course and sometimes the focus was more on the promoting a brand than the lesson and knowledge itself (ex. 3dhubs, the professors lab, Daqri, ....).

I understand that to understand better, we need examples, but I wonder if it could maybe be done in a different way.

Nevertheless, I learned a lot.Thanks a lot for all the lessons!

par Ira

Jun 26, 2020

Before starting the Marketing in a Digital World, I read the comments and were really disappointed to see that the course is outdated and boring. However, I am sure a lot of stuff has been upgraded.

Reasons you should take this course:

1.It actually analyzes the market of the future.

2.Assignments given are really important.

3.All the given advices are interesting are helpful.

4.You will have an opportunity to learn basic marketing theory.

I had marketing class at my University, but this one is much more modern and interesting. Thanks to the instructors!:))

par Eva B

Oct 25, 2016

The course was informative and engaging. However, the process of receiving peer reviews on exercises was extremely frustrating and detracted from my overall satisfaction with the course. Many people ignored the grading criteria and gave me a lower score than was warranted, despite having answered the question(s) fully, referencing lecture material and even including additional information sources (all of which was referenced with links). I know that I am not alone in this experience, as these types of comments come up frequently in the forum posts. Since there is no recourse for a poor grade other than to resubmit an exercise to a new cohort of peers and hope that they are more fairly critiqued, this grading process puts students at the mercy of peers who either do not understand or do not care about the instructions for grading each other's work.

par Sophia D

Aug 06, 2020

The learning material is quite good and I can genuinely say that I learned new things. However, I was disappointed by the peer rated assignments. It seemed that the majority of them were either plagiarized or spam. It made me think that Coursera should find ways to ensure that "real" people send in assignments. It was really disappointing to have to grade assignments and most of them to be copied + pasted or spammy. I was also disappointed by how I was graded by someone who clearly had a troll sort of account. They graded my responses as "insufficient" when I had clearly taken the effort to actually write something. This didn't affect in any way my grades or me finishing the course, but it still bugged me that the peer graded reviews were so... poorly executed.


Jun 05, 2019

I was expecting more emphasis on marketing in a digital world in regards to what are some of the trends in digital marketing and felt too much time was devoted to 3-D printing and Local Motors. Then there wasn't much emphasis in marketing such as the shift in media, impact of social media, importance and collection of digital data, differences in traditional and digital marketing. How to use digital media in B2B businesses and its impact.

par Francesco R

May 16, 2020

Good material so far, but full of trashy people who take it for free due to agreements between Coursera and their universities, write "success" as the complete answer to why a company is successful, giving each other great grades for the oh-so amazing effort, while giving you 0 when you actually spent 2 hours or more answering the same question, relying on good sources and proving each and every point. Great, right? Coursera, decide whether it's better to keep more paying customers who are actually here to learn or if you should give away certificates to people who will make their values sink, considering how they DO NOT study a single damned thing, yet they get the same certificate with even better grades. I'm going to contact their help desk, maybe they will actually do something about one of these amazing learners who rated each answer I wrote 0 out of 3 with a picture on his profile. I took screenshots proving my point, hopefully they will do something about this guy.

par Aditya T

May 15, 2020

excellent course

par Rishikesh B

Jul 31, 2020

I will distribute my review in terms of 'Glows' and 'Grows'. Glows being the areas that amazed me. And Grows being the areas that I think need improvement.


1. The assignments are so thought provoking. I have literally enjoyed spending hours doing research for my answers. My suggestions to all my peers who will be taking this course; please do the case studies sincerely. You will get to learn a lot.

2. The arenas related to digital markets influence on the traditional ways and concepts of marketing has been beautifully explored. My suggestions to all my peers who will be taking this course; This course is not just about learning these new concepts. It's equally important to learn how to learn. What I mean by the same is, the new concepts that this course will introduce you to like PWYW, 3D Printing and it's implication on market, e-commerce in case of heavy-engineering goods like Tesla's cars, are just the facade of the whole universe of digital market. Your takeaway should be the ways in which you can keep learning about a lot more of these new concepts and how to prepare a case study of your own.


1. Please make the research papers (HBR) available on a drive or something like that. Not all of us can afford a HBR subscription and we very often run out of the limit capped on registered accounts. The mandatory reading articles if provided as an attachment can help us explore some other articles using our access to other 4 free articles.

All the best to Prof. Rindfleisch, Gies College of Business and Coursera.

par Rosalie L

Oct 20, 2020

Excellent course with a brilliant instructor!

It is my first time taking a Marketing course, and I must say, Aric Rindfleisch never failed my expectations.

He is very well-versed in this subject. The topics he discussed and the examples he gave are very relevant, timely and thought-provoking. He captures the student's interest by sharing his own experiences related to the subject.

The course perfectly combines theories, lectures, video presentations and practical applications. Although I spend a lot of time reading and researching for the assigned case studies and exercises, it helped me gain a deeper understanding of the topic. I learned a lot, and I find it very engaging!

The peer grading portion of the course is a perfect way to hear your classmates thoughts and feedbacks as well as have some interactions with them through the discussion rooms for each case studies.

I can confidently say that I finished this course with flying colors! I highly recommended this course to everyone. It's worth your time and effort.

par Mohammad H

Jul 23, 2020

Greatly enjoyed this course.


-Basic concepts used as a framework for discussion (e.g. 4Ps)

-Technical innovations to incorporate (such as 3D printing, augmented reality)

-Trends that businesses need to keep an eye on (customer co-creation, managing negative brand image, a shift in the balance of power towards the individual, the customer) and a lot more.

I loved the hands on case studies, the supplemental readings and the discussion boards where I could see different perspectives from different parts of the world. Professor Aric has a pleasant and clear presentation style, and the learning seemed pretty effortless to me as I just worked through the material as presented.

Very glad I took this course, and moving on to the other courses in this specialization (and others, too).

The Coursera platform gives me an opportunity for flexible skill development, which is very precious to me.

par Jeff W

Apr 15, 2020

I enjoyed this course, the lectures were densely packed with information and the exercises were interesting. I also enjoyed the consistency of the course, it remained at a steady pace of triples – three key points, three questions, etc..

I finished this course in 6 days during my week off, and I have to admit, it is not recommendable to complete it in such a short period. The material is very engaging if you are interested in the subject and trying to truely learn the content while simultaneously plowing through the modules with such haste, makes the experience much less enjoyable. Nevertheless, I am looking forward to completing the rest of the course series at a later date in time.

par Akshita G

Aug 15, 2020

This course taught me about various marketing strategies that company use or apply in their companies.This course all provide deep knowledge and understanding about the marketing tactics in digital world. How companies promote their product? How they place their product in the market?How they decide the price of the product ? Their are various strategies that learned from this course. I got a deep understanding about Customer co- creation strategies,User generated content,New retail, Self manufacturing,Pay what you want strategy of panera bread, Freemium pricing strategy, Sharing economy etc. So this course is really helpful for mr in understanding marketing in a better manner.

par Caren C V

May 15, 2020

Me ha gustado mucho cómo se ha tratado el curso, os estoy muy agradecida y sí me gustaría seguir aprendiendo con vosotros es un honor haber estudiado con vosotros, y ya me inscribiré a algún curso más siempre que podáis apoyarme como esta vez con una beca total, por lo menos hasta que pueda empezara a obtener ingresos de lo aprendido.

I really liked how the course was treated, I am very grateful to you and yes I would like to continue learning with you, it is an honor to have studied with you, and I will already enroll in one more course as long as you can support me like this time with a full scholarship , at least until you can begin to earn income from what you have learned.

par Veeraiah A R

Jul 23, 2020

A scientifically structured and comprehensive yet very simply presented course for all who lives in this digital era. Prof. Aric Rindfleisch has enlightened me in every aspects of this course. I learned the relativity, impacts and how the digital tools are re-defining the roles of 4Ps in the marketing mix. For me it was a fascinating experience of four weeks. My heartiest gratitude to the amazing lecturer Aric, University of Illinois and Coursera for bringing changes into my life, because this course motivated me to start learn. I also thank Orel Corporation (Sri Lanka) for granting me this opportunity to learn in Coursera Platform.

par Tristen B

Jun 08, 2020

I truly enjoyed learning in this course. It is well put-together, delivers important content, and keeps the student engaged. I like that there are short practice quizzes throughout each module to help remind us about the key points. The case studies are interesting and the assignments relevant. Thank you. I would absolutely take another course by this professor.

P.S. - Can you please share this engaging format with the instructors of the Instructional Design Course, as ironically, I had a very hard time staying engaged with this class due to the monotony and the fact that each instructor read every Powerpoint. Thank you.

par Hainuo C

May 18, 2020

Excellent course and I really like it! I'm always thinking taking marketing course in the university, and I'm more determined about it after taking this course. The professor not only teaches basic concept of traditional marketing and digital marketing, but also brings up the conclusion from professional researches to provide students with practical suggestions. Besides, the professor conducts interviews at the UIUC campus and introduce real world example for students to discuss after each session as well. I feel very engaged and learned a a lot from both the video course and peer grading assessment.

par Emmanuelle L

Jul 26, 2020

It was the first I took and it was a great refresher for Marketing graduates who don't really practice this as much anymore. This course really helped me remember important and useful terms which I don't use as much in my industry or type of work. The case studies were also interesting as it widened my knowledge on brands I am not that familiar with since we don't have them here in my country. The introduction to marketing in the digital world was also very clear. Highly recommended for marketing practitioners who need to widen their knowledge about digital to prepare and cope up with the changes.

par Jessica P

Jun 11, 2020

Content is relatively great and appropriate. it significantly contributed to my basic understanding and comprehension about marketing and its applications. The peer graded assignments also gave an opportunity for me to learn from other student's perspective on the case studies given per module. Some of the marketing mix examples are even part of our day to day life that we don't realize yet on a deeper manner until learning from this course. All the learnings from this course will be significantly applicable to my current job and future activities for personal growth.

par Ron C

Jan 14, 2018

Good course overall. It was honestly a ton of good information, and the allowance to review each others work was good. I think most people paying for this genuinely want to learn and despite the low price tag, its a very good way to learn. I felt incentivized throught out. Thank you. I would only say that even after only a few years, the course needs to be updated to reflect differences in technology.

Red Laser is not around anymore, and has become kind of irrelevant, but I still think it provided a lot of value. Even in terms of failures :) Thanks a lot!

par jayant s

Sep 29, 2016

As it is an introductory course, one would not expect an in depth coverage and considering the fact that the course would have had students with varying levels of prior knowledge/experience, it was a good course. If you are already into marketing, it gives you an opportunity to re-visit the basics and presents interesting case studies. If you have no background in Digital Marketing, this is one of the best places to get started. Looking forward to course 2 of the specialization. A big Thank You to professor Aric and his assistant. Happy Learning!

par Vincent A C

Jan 27, 2020

I've started the Digital Marketing Specialization course and am impressed, so far. Not only is the material a real college course that's part of the U of I business school, but it's also filling me in where my marketing classes left me wanting in the digital age we're in now. This certificate will be a definite plus to my already acquired M.B.A. I got my B.A. in 2013 and just got my M.B.A. in 2019 and past marketing classes only surveyed Digital Marketing. This actually feels like a Graduate Certificate course, less the over-priced tuition!

par Nida z

Jun 28, 2020

I am final year student of Mehran UET, jamshoro Pakistan. I visited coursera many times but due to paid courses I didn't take advantage of any of the course. Now a days due to Covid-19 situation my university provided us to take coursera courses for free and then I got this amazing course of Marketing in Digital World by Aric Sir. I must say the course was amazing and I am really very lucky that I got this course and avail the opportunity to learn from the wonderfull university teacher. I will try to take one more course from this university.

par Kush A G

Aug 06, 2020

Thank you, Sir. I am not competent to comment about you, but I can say for myself. Your teaching style and lecture delivery are the best I have seen, and I have attended quite a few good courses.

The course was very well designed. What I like was the ideas presented educated us much beyond the scope of the course. For example, a 3-D printer, in my opinion, till today, was a very basic concept. To my surprise, I found out that this was a must-buy for any small industry, which uses small products and parts, like nails, screws, blocks, etc.