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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,629 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

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76 - 100 of 1,002 Reviews for Market Research and Consumer Behavior

By Gaurav D

Jun 29, 2020

I am really thankful to Coursera for designing such an informative course and also thankful to Prof Shamik sir for explaining things very clearly.

By Oritsetsaye O

Apr 21, 2019

excellent presentation of course full of technical details,but a lot more explanation will be helpful to those without a quantitative background

By Gino B

Mar 31, 2023

A really good course for someone who is a begginer in marketing topics. I loved the methodology and the way the teacher explained the concepts.

By Rohan S

Oct 7, 2020

amazing course, i just started working as an analyst in a consulting firm and this really helped me. thanks shameek sir and IE business school

By Cibi K

Apr 23, 2020

Simple words of explanation with day to day examples provides easier understanding to the learner. A good course for a beginner in this field.

By Abhishek S

Oct 8, 2020

this course helped me in sharpen my knowledge as well as skills. also helped me learning of new skills and facts related to the market .

By Hồ H G

Aug 19, 2021

I am very satisfied with this course. I have learned many aspects about market research and consumer behaviors. Many thanks to my teacher<3

By Nipun S

Jun 1, 2022

Explained in a simple way, Instructor and tiffiny were able to cover each and every scenario in simple way. Thank you for this course.

By Dr.Madhuri G S

Jul 11, 2020

The instructor made the session very interesting and with the help of example he makes us understand the concepts in marketing research

By Swagat R

Jun 1, 2020

Well elaborated and put together. A good use of time and effort. It covers all the fundamental know hows of the subject pretty well

By Nikita K

Sep 9, 2020

Excellent lectures that taught me a lot. Thank you coursera. Review reader, go for it. You will not regret enrolling for this one

By GAURAV T

Feb 23, 2021

This Course was Short and precise in providing an overview of how consumer behavior is impacted and how market research is done.

By Roza S

May 29, 2022

This course is good, but to understand it all and to get real results, you need to go through the entire specialization course.

By Jasmin H

Jan 6, 2020

the information i acquired during this study would help me significantly in achieving the goals i have set for myself for 2020.

By Muhammad K

Mar 26, 2022

Identical and Focused Approach exactly as you study in any top university about Principles of Marketing and Consumer Aptitude.

By Viktoria P

Aug 9, 2021

Extreamly helpful when fist starting with marketing research, it gives solid uderstanding that I can countinue building upon.

By Shreya P

Jul 21, 2020

This is a great course , I really learnt lot of things .

Mr. Shameek Sinha has very good teaching skills.

Thanks to coursera.

By CELINE A N N

May 27, 2021

the material is delivered clearly and concisely, the variety of delivery that is facilitated is also very helpful. Thankyou

By Bhagath K G

Jan 3, 2023

The sessions are interesting but this could be more elaborated by examples and this is a vast topic to engage and involve.

By Nkwogu I S

Dec 16, 2019

This course has made me more aware about market dynamics and the research methods to adopt in embarking on market research

By varsha r

Aug 14, 2020

It was very interesting and analytical course, got to know thongs in very depth which is sure going to help me in future.

By Shashank G

Apr 22, 2020

The course was very insightful and explained in the simplest language. Very fortunate to successfully complete the course

By Chirag G

Aug 7, 2020

It's Good Learning , At the end of the course, you get 360-degree knowledge about market research and consumer behavior.

By Bhatari A

Nov 24, 2020

helps me much to understanding the whole of consumer behavior perspectives. clear explanation with interesting subjects

By Vishal P

Jun 13, 2017

It was very helpful, insightful and tagged with real life practical examples. The engaging factor is truly outstanding.