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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,629 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

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101 - 125 of 1,002 Reviews for Market Research and Consumer Behavior

By Mai T N

Aug 25, 2021

This course is really meaningful and useful. I love the way the lecturer explain things basing on examples in reality.

By Tejaswini K

Sep 23, 2020

ive been into market research internships a lot , so i could co-relate all my experiences. im really happy with course

By Sarathchandra

Oct 23, 2018

Kindly provide my certificate for this because i have already completed it, but i havent received my certificate yet.

By Muss M

Nov 21, 2016

Very useful and clear. I like the teacher way of explaining. I learned alot in very short time. I highly recommend it

By Miranda M R F

Mar 18, 2021

Loved it. Really fun and interesting. there is a lot o information, examples and questions to get you thinking too!

By Janine C D

Oct 22, 2020

This course is not complicated and I have learn many things. Thak You for making the modules as simple as possible.

By Gerardo S

Mar 29, 2020

Very complete and user friendly for all of those interested in the basics of Market Research and Consumer Behavior.

By Ariful I S

Jan 8, 2017

Resourceful content and very easy to understand. I am really grateful to coursera for this this lovely arrangement.

By Shalini S

Aug 23, 2019

Topics are very well defined and outlined that make it a breeze to keep track of the different learning materials.

By Yusuf H

Jul 19, 2019

The course has deep insight on how to understand and measure consumer attitudes in response to different products.

By M N Y

Jun 17, 2019

It's a great course for a begginer! Many concepts are new to me so it's good to reinforce with some side lectures.

By samass H S

Dec 19, 2017

The course was very educative and interesting. I really enjoyed it and i am also thankful for the financial aid.

By ARAVIND S

Apr 12, 2020

Very Informative and Well trained tutor ,Able to Understand each and every concepts deal with Marketing Strategy

By Arvin M S

May 30, 2020

I learned a lot. Marketing is so much more than just the creative executions, it begins with research and data.

By Erick M F J

Sep 2, 2021

Me gusto mucho, aprendí aspecto en las actitudes del consumidor que no había considerado en mis conocimientos.

By Uday K C

Sep 1, 2020

This course is very useful for me in the market for the marketing strategy and knowing the consumer behaviour.

By Mariam S

Sep 24, 2020

Thanks so much for Coursera, next time I will like to pertake in it again, am extremely happy for this course

By Yogesh P

May 10, 2019

Thank you so much coursera.This course was very usefull. I also enjoyed learning.once again thank you so much

By Carlota P

Sep 10, 2020

I think it is a suitable course for beginers! I enjoyed it a lot. Thank you for your effort and hard work!

By Paritosh D

Aug 26, 2018

a good introduction to market research. the instructor presents the concepts in an easy to understand way.

By Satyendra K

Jun 18, 2021

I like the course very much. It has very detailed explanation and the way it has been taught is very good

By Sumit K

Apr 7, 2020

Excellent course on marketing research and consumer behavior and highly recommended to marketing students

By Sebastian A

Jul 1, 2020

Muy buen curso, ayuda a entender las bases del Marketing desde términos psicológicos hasta estadísticos.

By Alejandro A V A

Nov 4, 2018

I recomend this course if you don't have experience or knowledge of Marketing, it is easy to understand

By CESAR A C C

Apr 17, 2021

EXCELENTE CURSO, MUCHAS GRACIAS, PERO ESTE CURSO YA LO TERMINE Y YA TENGO EL CERTIFICADO DE APROBACIÓN