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Avis et commentaires pour l'étudiant pour Market Research and Consumer Behavior par IE Business School

4.2
1,069 notes
244 avis

À propos du cours

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Meilleurs avis

DS

Oct 19, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

AD

Oct 13, 2019

As a fundamental course in market research and consumer behavior, the course covers major areas that come under research and consumer behavior. I find the flow of the course interesting.

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1 - 25 sur 240 Examens pour Market Research and Consumer Behavior

par Bharat

May 20, 2019

The course was too much theory-focused. Was not very interesting. Although learned a bit new. It should have had more examples along with it.

par Ankur B

May 19, 2019

The instructor should explain the concepts in videos properly rather than just reading the content. The quizzes should be longer and should cover more content.

par Melvin G

May 05, 2018

I have learnt so much on the fundamentals of Consumer Behaviour and Market Research. Thank you to Professor Sameek Sinha for the guidance and excellent delivery of the module lesson.

par Jagadhambal C

May 17, 2019

It is a decent course but can be more theoretical than practical. But overall it is a good revision of basic concepts.

par ghassen b

Nov 19, 2018

adorable

par Claudio I C M

Nov 19, 2018

Muy importante y relevante para comprender el comportamiento del consumidor, y cómo evaluarlo. La última etapa del curso es la más densa, en dónde se ahonda en temas muy específicos, y de poco utilidad al menos para mí. En general, es un curso excelente.

par Harsh T

Dec 09, 2018

It was very insightful.

par Anastasiia T

Dec 24, 2018

I totally like it!

par Juan C R C

Jan 11, 2019

Estupenda guia entender la lógica de la investigación de mercados e incorporarlo, para quien ya tiene experiencia previa en investigación de campo, y también para quienes comienzan, porque les ayudará a entrar en conocimiento y saber por dónde profundizar más.

par FARIS A A

Feb 06, 2019

good couse

par Aditi S

Feb 17, 2019

I LEARNED A LOT FROM THIS COURSE

par Vivek K

Mar 03, 2019

The course was very helpful

It gives a knowledge about how customer behave in a market and how one seller can sell his products to the customer and how market research can be done how questionnaires can be made what are the measurement levels of product.

par Bárbara C V

Mar 03, 2019

AWESOME

par Shabanova O

Dec 16, 2018

Thank you for your excellent course. It was very interesting for me

par Nikhil K S

Nov 30, 2018

Great learning

par Rachael W

Sep 03, 2018

For an introductory course, I learned a lot!

par Md M H

Aug 24, 2018

excellent

par Carlo S

Sep 06, 2018

excellent course, well structured and interactive;

I really like the lecturer;

par Paritosh D

Aug 26, 2018

a good introduction to market research. the instructor presents the concepts in an easy to understand way.

par Dahyr J V S

Oct 19, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

par Abdullah M A

Sep 12, 2018

very helpful i like the way of teaching

par Parth L

Mar 18, 2017

Grate course with good basic concepts !

par Mauro

Aug 31, 2017

Great course, very good production, good general content and the facilitator was very clear. Thanks.

par Robert B

Apr 19, 2017

Graphics in the videos are shown a little bit to fast. But the course in general is really good.

par Moutaz E W

May 28, 2017

this course helps me allot