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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,629 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

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176 - 200 of 1,002 Reviews for Market Research and Consumer Behavior

By Shubham R

Mar 28, 2020

excellent course,clear understanding of market research and consumer behaviour

By Amarachi C O

Aug 26, 2019

Very good introduction to market research and consumer analytics, i enjoyed it

By Carlo S

Sep 6, 2018

excellent course, well structured and interactive;

I really like the lecturer;

By Mélanie G

Sep 26, 2017

Very interesting course on Consumer Behavior, as a marketer and as a consumer.

By Elena

Jul 23, 2017

I really liked this course, I have learned a lot and it was super interesting!

By Janine L A

Nov 13, 2020

They gave a lot of real-life examples which made it very easy to understand.

By Shaurya S

Jun 26, 2020

A great course for any beginner looking to dive into the world of marketing.

By Siddhant J

Apr 23, 2020

An outstanding course with real life examples. Thank you Prof. Shameek Sinha

By Aaryan P

Aug 10, 2020

Thank you for imparting such a good knowledge and insight towards marketing

By MANJUNATH S K

Sep 12, 2020

It's an awesome course all marketing graduates can proceed with the course

By Izuchukwu O

Apr 20, 2020

Well detailed course. Gives you an understanding of the customer behaviour

By Fadi F

Mar 14, 2021

AMAZING COURSE AND A PASSIONATE PROFESSOR, THANK IE FOR THE OPPORTUNITY !

By Eddyn B C

Dec 4, 2020

clear and precise introduction of the different parts of market research.

By Amitava D

Apr 16, 2020

Very simple and easy to understand. Got a huge help to improve my skills.

By Azizkhon M

Jul 25, 2020

Perfectly orginized, I really like him as a professor. Thank you so much

By M. V K

Jul 27, 2022

The content and the videos were really helpful to understand the topic.

By MS. S S

Sep 2, 2020

Its really great time to spend in the course to complete worth doing it

By Abhishek N

Dec 28, 2016

it is very good lots of thing we can learn it its benefit for me future

By I P S A

Jun 1, 2021

Great course, thank you for all the lesson !! All the best for you sir

By Chiranjit N

Apr 6, 2020

Greatly benefited from the course .. neatly designed . Must recommend.

By Arpan B

Aug 24, 2019

The course was logically presented and the content was organised well.

By Zoë M

Jun 8, 2023

Excellent and exciting foundation to marketing. Excited for the rest!

By Kui K

Aug 17, 2020

Shameek is very interesting and a good teacher. This was very helpful

By Nadim

Jun 11, 2020

Really a fruitful course for marketing professionals and researchers.

By Emrah A

Jun 19, 2019

Great teaching method to teach. He gives easy to understand examples.