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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,629 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

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251 - 275 of 1,002 Reviews for Market Research and Consumer Behavior

By vibha v

Apr 22, 2020

I learnt a lot of facts about marketing in a fun way!

By Tamta K

Feb 23, 2020

Thanks I just learned some new and revised old skills

By KANISHKAR C

Aug 6, 2020

This useful for learn and management related for use

By Ronika B

Jun 25, 2019

KUDDOS to the minds behind this and the instructors.

By Umar F

Apr 6, 2019

it's nice and the practical video is very beneficial

By Guzal M

Jun 3, 2018

Pure basics but very well explained by the professor

By Ayush B

May 9, 2018

Very well thought out. Enjoyed the course very much.

By Savdar I

Mar 7, 2018

Highly recommended if you're a startup entrepreneur.

By Sundus R

Oct 6, 2023

Thanks for your great knowledge, and this platform.

By Lidya F

Sep 9, 2020

very interactive and easy to understand. thank you!

By fidan v

Jul 1, 2020

this course was very valuable and beneficial for me

By Nowsheen M R (

Jun 21, 2020

Has helped me to enrich my knowledge in this field.

By ASWIN U

May 20, 2020

I feel its very nformative and helpful for everyone

By Zora B

May 14, 2020

Brilliant course. Very informative and interesting.

By Susanta K

Dec 29, 2020

Excellent to attend the course. lots of learnings.

By Dr V G

Jun 7, 2020

Revived and refined my knowledge after a long time

By Priyanka G

May 27, 2020

very helpful course.clear all the basic concepts.

By Karishma J

Apr 24, 2020

excellent course learnt a lot and clear my basics

By KAIYUE W

Oct 19, 2019

Ha aprendido muchas cosas nuevas. Muchas gracias!

By Назрин М И

Nov 15, 2020

That was an unbelievable contribution to my life

By 李雪娇

Aug 12, 2020

这是我第一次是有coursera真的太棒了,这个教授讲的非常不错,汉化版做的也非常好,很有帮助!

By Samah s h

Apr 15, 2023

Excel Skills for Market Research Specialization

By Valentina C

Feb 5, 2021

Muy buena introducción al estudio del marketing

By Hasin I S

Apr 23, 2020

very important course for your marketing career

By ibrahim a

Jul 22, 2019

very excellent mooc and very excellent lecturer