An entrepreneur is someone who is always on the lookout for problems that can be turned into opportunities and finds creative ways to leverage limited resources to reach their goals. In this course, learners will be introduced to the fundamental concepts, theories, and frameworks of entrepreneurship and learn how to apply them within the context of the world's largest market: China. Through cases, articles, and experiential learning, learners will gain expertise in how to identify and evaluate opportunities; interpret, analyze, and build financial models to enable high-growth ventures; practice living life as an entrepreneurial leader; and create a new product or service for the Chinese market.
Ce cours fait partie de la Spécialisation Doing Business in China
Entrepreneuriat
proposé par
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
1Module 0: Course Preliminaries
This module provides general information about this course which you should familiarize yourself with before start working on the lecture materials. Full interviews of all guests appearing in this course are also included as supplementary materials in this module for your easy access. Enjoy!
2 vidéos (Total 5 min), 4 lectures
4 lectures
Acknowledgement10 min
Copyright and eLearning Guidance at CUHK10 min
Course Overview10 min
Learn from the Expert Interviews10 min
Module 1: What Is Entrepreneurship?
In this first module, you will learn to appreciate the mindset of an entrepreneur. If you are thinking of starting your own business, it is critical for you to adjust yourself to be one if you want to succeed.
26 vidéos (Total 106 min), 1 quiz
26 vidéos
1.2 What Is Stopping People From Being Entrepreneurial?2 min
1.3 Entrepreneurs Vs Professionals2 min
1.4 Why Do People Become Entrepreneurs?1 min
1.5 What Are The Challenges China Entrepreneurs Face4 min
1.6 Intrapreneurs And Entrepreneurs4 min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)1 min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)1 min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3 min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)6 min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2 min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3 min
Dr Alex Li, CEO & Founder of BizCONLINE7 min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)2 min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)10 min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)2 min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3 min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)9 min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)4 min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)10 min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2 min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2 min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3 min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)2 min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)5 min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2 min
1 exercice pour s'entraîner
Week 1 Quiz: Intrapreneurs Vs Entrepreneurs4 min
Semaine
2Module 2a. Innovation And Creativity
In Module 2a, you will learn how to generate business ideas for your startup and identify an opportunity for it.
8 vidéos (Total 55 min)
8 vidéos
2a.1 Creativity5 min
2a.2 Disruptive Business Model14 min
2a.3 Identify An Opportunity4 min
Dr Alex Li, CEO & Founder of BizCONLINE14 min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)7 min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2 min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)5 min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)49s
Module 2b. Market Validation
In Module 2b, you will learn how to examine your business ideas and prioritize them for your startup. Most importanly, you will learn how to do market validation of your ideas before actually launching them.
6 vidéos (Total 30 min), 1 quiz
6 vidéos
2b.2 How Big Is Your Market?2 min
2b.3 Prioritising The Ideas3 min
2b.4 Market Validation Before Launching Your Product6 min
2b.5 Your Business Positioning9 min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)5 min
1 exercice pour s'entraîner
Week 2 Quiz: Market positioning8 min
Semaine
3Module 3. Business Plan
In this module, you will learn how to produce targeted presentation for potential investors and write your own business plan.
14 vidéos (Total 88 min), 1 quiz
14 vidéos
3.2 Determine The Objectives3 min
3.3 Choose The Right Format2 min
3.4 Business Model9 min
3.5 What Else Should We Include?26 min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)11 min
Dr Alex Li, CEO & Founder of BizCONLINE4 min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)5 min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)1 min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3 min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)2 min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3 min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)3 min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)7 min
Semaine
4Module 4. Startup Financing
In this module, you will learn how to get funding to support operations of your startup. You will learn about different modes of investment. Most importantly, you will learn more about the financial analysis which potential investors use to assess your startup.
21 vidéos (Total 119 min), 1 quiz
21 vidéos
4.2 From Pitch to Hitch – What’s on the Investor’s Mind?6 min
4.3 Startup Valuation10 min
4.4 Mode of Investment3 min
4.5 Shareholder's Agreement7 min
4.6 Investor Incentives3 min
4.7 Potential Return for Investors1 min
4.8 Investment Requirement4 min
4.9 Financial Analysis (From Investors' Perspective) - Return5 min
4.10 Financial Analysis (From Investors’ perspective) - Operation Parameters8 min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)3 min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)7 min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)4 min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)5 min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)42s
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)7 min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3 min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)6 min
Dr Alex Li, CEO & Founder of BizCONLINE11 min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2 min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)1 min
Supplementary Materials
6 vidéos (Total 227 min)
6 vidéos
Full Interview with Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)48 min
Full Interview with Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)37 min
Full Interview with Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)34 min
Full Interview with Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)32 min
Full Interview with Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)30 min
Enseignant
Prof. Dominic Chan
Associate Director, EMBA Program, Associate Professor of Practice in Entrepreneurship, Project Director, Centre for EntrepreneurshipDepartment of Decision Sciences and Managerial Economics
À propos de Université chinoise de Hong Kong
Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network.
À propos de la Spécialisation Doing Business in China
Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
Quelle est la politique de remboursement ?
Une aide financière est-elle possible ?
D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.
Coursera propose un accès universel à la meilleure formation au monde,
en partenariat avec des universités et des organisations du plus haut niveau, pour proposer des cours en ligne.
© 2019 Coursera Inc. Tous droits réservés.
