À propos de ce cours

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Niveau débutant

Approx. 12 heures pour terminer

Recommandé : 4 weeks of study, 3 hours/week...

Anglais

Sous-titres : Anglais

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Niveau débutant

Approx. 12 heures pour terminer

Recommandé : 4 weeks of study, 3 hours/week...

Anglais

Sous-titres : Anglais

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
1 heure pour terminer

Module 0: Course Preliminaries

This module provides general information about this course which you should familiarize yourself with before start working on the lecture materials. Full interviews of all guests appearing in this course are also included as supplementary materials in this module for your easy access. Enjoy!

...
2 vidéos (Total 5 min), 4 lectures
4 lectures
Acknowledgement10 min
Copyright and eLearning Guidance at CUHK10 min
Course Overview10 min
Learn from the Expert Interviews10 min
2 heures pour terminer

Module 1: What Is Entrepreneurship?

In this first module, you will learn to appreciate the mindset of an entrepreneur. If you are thinking of starting your own business, it is critical for you to adjust yourself to be one if you want to succeed.

...
26 vidéos (Total 106 min), 1 quiz
26 vidéos
1.4 Why Do People Become Entrepreneurs?1 min
1.5 What Are The Challenges China Entrepreneurs Face4 min
1.6 Intrapreneurs And Entrepreneurs4 min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)1 min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)1 min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3 min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)6 min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2 min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3 min
Dr Alex Li, CEO & Founder of BizCONLINE7 min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)2 min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)10 min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)2 min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3 min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)9 min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)4 min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)10 min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2 min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2 min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3 min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)2 min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)5 min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2 min
1 exercice pour s'entraîner
Week 1 Quiz: Intrapreneurs Vs Entrepreneurs4 min
Semaine
2
1 heure pour terminer

Module 2a. Innovation And Creativity

In Module 2a, you will learn how to generate business ideas for your startup and identify an opportunity for it.

...
8 vidéos (Total 55 min)
8 vidéos
Dr Alex Li, CEO & Founder of BizCONLINE14 min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)7 min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2 min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)5 min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)49s
1 heure pour terminer

Module 2b. Market Validation

In Module 2b, you will learn how to examine your business ideas and prioritize them for your startup. Most importanly, you will learn how to do market validation of your ideas before actually launching them.

...
6 vidéos (Total 30 min), 1 quiz
6 vidéos
2b.4 Market Validation Before Launching Your Product6 min
2b.5 Your Business Positioning9 min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)5 min
1 exercice pour s'entraîner
Week 2 Quiz: Market positioning8 min
Semaine
3
3 heures pour terminer

Module 3. Business Plan

In this module, you will learn how to produce targeted presentation for potential investors and write your own business plan.

...
14 vidéos (Total 88 min), 1 quiz
14 vidéos
3.4 Business Model9 min
3.5 What Else Should We Include?26 min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)11 min
Dr Alex Li, CEO & Founder of BizCONLINE4 min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)5 min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)1 min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3 min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)2 min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3 min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)3 min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)7 min
Semaine
4
4 heures pour terminer

Module 4. Startup Financing

In this module, you will learn how to get funding to support operations of your startup. You will learn about different modes of investment. Most importantly, you will learn more about the financial analysis which potential investors use to assess your startup.

...
21 vidéos (Total 119 min), 1 quiz
21 vidéos
4.4 Mode of Investment3 min
4.5 Shareholder's Agreement7 min
4.6 Investor Incentives3 min
4.7 Potential Return for Investors1 min
4.8 Investment Requirement4 min
4.9 Financial Analysis (From Investors' Perspective) - Return5 min
4.10 Financial Analysis (From Investors’ perspective) - Operation Parameters8 min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)3 min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)7 min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)4 min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)5 min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)42s
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)7 min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3 min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)6 min
Dr Alex Li, CEO & Founder of BizCONLINE11 min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2 min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)1 min
4 heures pour terminer

Supplementary Materials

...
6 vidéos (Total 227 min)
6 vidéos
Full Interview with Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)34 min
Full Interview with Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)32 min
Full Interview with Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)30 min

Enseignant

Avatar

Prof. Dominic Chan

Associate Director, EMBA Program, Associate Professor of Practice in Entrepreneurship, Project Director, Centre for Entrepreneurship
Department of Decision Sciences and Managerial Economics

À propos de Université chinoise de Hong Kong

Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network....

À propos de la Spécialisation Doing Business in China

Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans....
Doing Business in China

Foire Aux Questions

  • Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.

  • Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.