À propos de ce cours : An entrepreneur is someone who is always on the lookout for problems that can be turned into opportunities and finds creative ways to leverage limited resources to reach their goals. In this course, learners will be introduced to the fundamental concepts, theories, and frameworks of entrepreneurship and learn how to apply them within the context of the world's largest market: China. Through cases, articles, and experiential learning, learners will gain expertise in how to identify and evaluate opportunities; interpret, analyze, and build financial models to enable high-growth ventures; practice living life as an entrepreneurial leader; and create a new product or service for the Chinese market.
Les destinataires de ce cours : This course is for individuals who want to do business in China, including selling products and providing services to Chinese consumers, starting a business, or establishing a direct investment project in China.
Créé par : Université chinoise de Hong Kong
Enseigné par : Prof. Dominic Chan, Associate Director, EMBA Program, Associate Professor of Practice in Entrepreneurship, Project Director, Centre for Entrepreneurship
Department of Decision Sciences and Managerial Economics
| Informations de base | Cours 3 de 4 dans Doing Business in China Specialization |
| Niveau | Débutant |
| Engagement | 4 weeks of study, 3 hours/week |
| Langue | English |
| Comment réussir | Réussissez tous les devoirs notés pour terminer le cours. |
| Notes des utilisateurs |
Programme de cours
SEMAINE 1
Module 0: Course Preliminaries
This module provides general information about this course which you should familiarize yourself with before start working on the lecture materials. Full interviews of all guests appearing in this course are also included as supplementary materials in this module for your easy access. Enjoy!
2 vidéos, 4 lectures
- Vidéo: Entering the China Market
- Reading: Acknowledgement
- Reading: Copyright and eLearning Guidance at CUHK
- Reading: Course Overview
- Reading: Learn from the Expert Interviews
Module 1: What Is Entrepreneurship?
In this first module, you will learn to appreciate the mindset of an entrepreneur. If you are thinking of starting your own business, it is critical for you to adjust yourself to be one if you want to succeed.
26 vidéos
- Vidéo: 1.2 What Is Stopping People From Being Entrepreneurial?
- Vidéo: 1.3 Entrepreneurs Vs Professionals
- Vidéo: 1.4 Why Do People Become Entrepreneurs?
- Vidéo: 1.5 What Are The Challenges China Entrepreneurs Face
- Vidéo: 1.6 Intrapreneurs And Entrepreneurs
- Vidéo: Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)
- Vidéo: Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)
- Vidéo: Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)
- Vidéo: Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Vidéo: Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)
- Vidéo: Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)
- Vidéo: Dr Alex Li, CEO & Founder of BizCONLINE
- Vidéo: Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)
- Vidéo: Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)
- Vidéo: Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)
- Vidéo: Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)
- Vidéo: Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)
- Vidéo: Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Vidéo: Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Vidéo: Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Vidéo: Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)
- Vidéo: Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)
- Vidéo: Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)
- Vidéo: Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)
- Vidéo: Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)
Noté: Week 1 Quiz: Intrapreneurs Vs Entrepreneurs
SEMAINE 2
Module 2a. Innovation And Creativity
In Module 2a, you will learn how to generate business ideas for your startup and identify an opportunity for it.
8 vidéos
- Vidéo: 2a.2 Disruptive Business Model
- Vidéo: 2a.3 Identify An Opportunity
- Vidéo: Dr Alex Li, CEO & Founder of BizCONLINE
- Vidéo: Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)
- Vidéo: Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Vidéo: Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)
- Vidéo: Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
Module 2b. Market Validation
In Module 2b, you will learn how to examine your business ideas and prioritize them for your startup. Most importanly, you will learn how to do market validation of your ideas before actually launching them.
6 vidéos
- Vidéo: 2b.2 How Big Is Your Market?
- Vidéo: 2b.3 Prioritising The Ideas
- Vidéo: 2b.4 Market Validation Before Launching Your Product
- Vidéo: 2b.5 Your Business Positioning
- Vidéo: Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)
Noté: Week 2 Quiz: Market positioning
SEMAINE 3
Module 3. Business Plan
In this module, you will learn how to produce targeted presentation for potential investors and write your own business plan.
14 vidéos
- Vidéo: 3.2 Determine The Objectives
- Vidéo: 3.3 Choose The Right Format
- Vidéo: 3.4 Business Model
- Vidéo: 3.5 What Else Should We Include?
- Vidéo: Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)
- Vidéo: Dr Alex Li, CEO & Founder of BizCONLINE
- Vidéo: Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)
- Vidéo: Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)
- Vidéo: Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)
- Vidéo: Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)
- Vidéo: Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)
- Vidéo: Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)
- Vidéo: Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)
Noté: Week 3: Business Model Canvas
SEMAINE 4
Module 4. Startup Financing
In this module, you will learn how to get funding to support operations of your startup. You will learn about different modes of investment. Most importantly, you will learn more about the financial analysis which potential investors use to assess your startup.
21 vidéos
- Vidéo: 4.2 From Pitch to Hitch – What’s on the Investor’s Mind?
- Vidéo: 4.3 Startup Valuation
- Vidéo: 4.4 Mode of Investment
- Vidéo: 4.5 Shareholder's Agreement
- Vidéo: 4.6 Investor Incentives
- Vidéo: 4.7 Potential Return for Investors
- Vidéo: 4.8 Investment Requirement
- Vidéo: 4.9 Financial Analysis (From Investors' Perspective) - Return
- Vidéo: 4.10 Financial Analysis (From Investors’ perspective) - Operation Parameters
- Vidéo: Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Vidéo: Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)
- Vidéo: Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)
- Vidéo: Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Vidéo: Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Vidéo: Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)
- Vidéo: Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)
- Vidéo: Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)
- Vidéo: Dr Alex Li, CEO & Founder of BizCONLINE
- Vidéo: Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Vidéo: Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)
Noté: Week 4: Business Presentation
Supplementary Materials
6 vidéos
- Vidéo: Full Interview with Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)
- Vidéo: Full Interview with Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Vidéo: Full Interview with Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)
- Vidéo: Full Interview with Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)
- Vidéo: Full Interview with Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)
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Créateurs
Université chinoise de Hong Kong
Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network.
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Very good and well detailed! Highly recommend!