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Sous-titres : Anglais
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
Approx. 15 heures pour terminer
Anglais
Sous-titres : Anglais

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Université chinoise de Hong Kong

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1

Semaine 1

1 heure pour terminer

Module 0: Course Preliminaries

1 heure pour terminer
2 vidéos (Total 5 min), 4 lectures
2 vidéos
Entering the China Market2 min
4 lectures
Acknowledgement10 min
Copyright and eLearning Guidance at CUHK10 min
Course Overview10 min
Learn from the Expert Interviews10 min
2 heures pour terminer

Module 1: What Is Entrepreneurship?

2 heures pour terminer
26 vidéos (Total 106 min)
26 vidéos
1.2 What Is Stopping People From Being Entrepreneurial?2 min
1.3 Entrepreneurs Vs Professionals2 min
1.4 Why Do People Become Entrepreneurs?1 min
1.5 What Are The Challenges China Entrepreneurs Face4 min
1.6 Intrapreneurs And Entrepreneurs4 min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)1 min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)1 min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3 min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)6 min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2 min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3 min
Dr Alex Li, CEO & Founder of BizCONLINE7 min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)2 min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)10 min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)2 min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3 min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)9 min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)4 min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)10 min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2 min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2 min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3 min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)2 min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)5 min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2 min
1 exercice pour s'entraîner
Week 1 Quiz: Intrapreneurs Vs Entrepreneurs4 min
Semaine
2

Semaine 2

1 heure pour terminer

Module 2a. Innovation And Creativity

1 heure pour terminer
8 vidéos (Total 55 min)
8 vidéos
2a.2 Disruptive Business Model14 min
2a.3 Identify An Opportunity4 min
Dr Alex Li, CEO & Founder of BizCONLINE14 min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)7 min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2 min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)5 min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)49s
1 heure pour terminer

Module 2b. Market Validation

1 heure pour terminer
6 vidéos (Total 30 min)
6 vidéos
2b.2 How Big Is Your Market?2 min
2b.3 Prioritising The Ideas3 min
2b.4 Market Validation Before Launching Your Product6 min
2b.5 Your Business Positioning9 min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)5 min
1 exercice pour s'entraîner
Week 2 Quiz: Market positioning8 min
Semaine
3

Semaine 3

3 heures pour terminer

Module 3. Business Plan

3 heures pour terminer
14 vidéos (Total 88 min)
14 vidéos
3.2 Determine The Objectives3 min
3.3 Choose The Right Format2 min
3.4 Business Model9 min
3.5 What Else Should We Include?26 min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)11 min
Dr Alex Li, CEO & Founder of BizCONLINE4 min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)5 min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)1 min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3 min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)2 min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3 min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)3 min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)7 min
Semaine
4

Semaine 4

4 heures pour terminer

Module 4. Startup Financing

4 heures pour terminer
21 vidéos (Total 119 min)
21 vidéos
4.2 From Pitch to Hitch – What’s on the Investor’s Mind?6 min
4.3 Startup Valuation10 min
4.4 Mode of Investment3 min
4.5 Shareholder's Agreement7 min
4.6 Investor Incentives3 min
4.7 Potential Return for Investors1 min
4.8 Investment Requirement4 min
4.9 Financial Analysis (From Investors' Perspective) - Return5 min
4.10 Financial Analysis (From Investors’ perspective) - Operation Parameters8 min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)3 min
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)7 min
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)4 min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)5 min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)42s
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)7 min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3 min
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)6 min
Dr Alex Li, CEO & Founder of BizCONLINE11 min
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2 min
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)1 min
4 heures pour terminer

Supplementary Materials

4 heures pour terminer
6 vidéos (Total 227 min)
6 vidéos
Full Interview with Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)48 min
Full Interview with Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)37 min
Full Interview with Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)34 min
Full Interview with Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)32 min
Full Interview with Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)30 min

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À propos du Spécialisation Doing Business in China

Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans....
Doing Business in China

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