Spécialisation Doing Business in China

Commence le Jun 04

Spécialisation Doing Business in China

Interested in Doing Business in China?. Master essential knowledge, strategies and tools to do business in China.

À propos de cette Spécialisation

Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans.

Créé par :

courses
4 courses

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Projets

Conçu pour vous aider à vous exercer et à appliquer les compétences que vous avez acquises.

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Certificats

Mettez en évidence vos nouvelles compétences sur votre CV ou sur LinkedIn.

Vue d'ensemble des projets

Cours
Beginner Specialization.
No prior experience required.
  1. COURS 1

    Selling to Chinese Consumers

    Session à venir : Jun 4
    Engagement
    4 weeks of study, 3 hours/week
    Sous-titres
    English

    À propos du cours

    This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners unders
  2. COURS 2

    China Strategy

    Session à venir : Jun 4
    Engagement
    4 weeks of study, 3 hours/week
    Sous-titres
    English

    À propos du cours

    This course is designed to help you, as a strategist of a foreign company, better understand how to develop your China strategy. Specifically, after studying China’s changing strategic landscape, you will focus on mastering three strategic issue
  3. COURS 3

    Entrepreneurship

    Session à venir : Jun 4
    Engagement
    4 weeks of study, 3 hours/week
    Sous-titres
    English

    À propos du cours

    An entrepreneur is someone who is always on the lookout for problems that can be turned into opportunities and finds creative ways to leverage limited resources to reach their goals. In this course, learners will be introduced to the fundamental c
  4. COURS 4

    Doing Business in China Capstone

    Session à venir : Jun 4
    Sous-titres
    English

    À propos du cours

    Doing Business in China Capstone enables you to apply your skills to real business challenges. You’ll use your newly earned business skills to identify, explore and evaluate a real opportunity involving products. In this capstone, you are the

Créateurs

  • The Chinese University of Hong Kong

    The Chinese University of Hong Kong (CUHK) is a top Hong Kong university with strong research emphasis. The university aims to bring together China and the West.

    Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network.

  • Prof. Xufei Ma

    Prof. Xufei Ma

    Associate Professor, Director, Center for Entrepreneurship
  • Prof. Letty Kwan

    Prof. Letty Kwan

    Assistant Professor
  • Prof. Dominic Chan

    Prof. Dominic Chan

    Associate Director, EMBA Program, Associate Professor of Practice in Entrepreneurship, Project Director, Centre for Entrepreneurship

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