Aucune connaissance prérequise.
Spécialisation Doing Business in China
Interested in Doing Business in China?. Master essential knowledge, strategies and tools to do business in China.
Offert par
Spécialisation Doing Business in ChinaUniversité chinoise de Hong KongÀ propos de ce Spécialisation
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Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans.
Projet d'apprentissage appliqué
In this capstone project, students will use their own research and what they have learned in the three courses to come up with the final business plan and a 1-minute pitch presentation. Students are expected to come up with innovative product ideas and use the materials learned in this course to supplement this capstone project.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
Cours en ligne à 100 %
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Planning flexible
Définissez et respectez des dates limites flexibles.
Niveau débutant
Approx. 4 mois pour terminer
3 heures/semaine recommandées
Anglais
Sous-titres : Anglais, Français, Portugais (européen), Russe, Espagnol
Certificat partageable
Obtenez un Certificat lorsque vous terminez
Cours en ligne à 100 %
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Planning flexible
Définissez et respectez des dates limites flexibles.
Niveau débutant
Aucune connaissance prérequise.
Approx. 4 mois pour terminer
3 heures/semaine recommandées
Anglais
Sous-titres : Anglais, Français, Portugais (européen), Russe, Espagnol
Cette Spécialisation compte 4 cours
Selling to Chinese Consumers
80 évaluations
This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China.
China Strategy
35 évaluations
This course is designed to help you, as a strategist of a foreign company, better understand how to develop your China strategy. Specifically, after studying China’s changing strategic landscape, you will focus on mastering three strategic issues: who – the major players in China, how – the entry modes, and where – the location strategy for your China business. This course is aimed to deliver updated knowledge and real experiences of developing China strategy.
Entrepreneuriat
129 évaluations
An entrepreneur is someone who is always on the lookout for problems that can be turned into opportunities and finds creative ways to leverage limited resources to reach their goals. In this course, learners will be introduced to the fundamental concepts, theories, and frameworks of entrepreneurship and learn how to apply them within the context of the world's largest market: China. Through cases, articles, and experiential learning, learners will gain expertise in how to identify and evaluate opportunities; interpret, analyze, and build financial models to enable high-growth ventures; practice living life as an entrepreneurial leader; and create a new product or service for the Chinese market.
Doing Business in China Capstone
10 évaluations
Doing Business in China Capstone enables you to apply your skills to real business challenges. You’ll use your newly earned business skills to identify, explore and evaluate a real opportunity involving products.
Offert par
Université chinoise de Hong Kong
Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network.
Foire Aux Questions
Puis-je obtenir des crédits universitaires si je réussis la Spécialisation ?
Can I just enroll in a single course?
Puis-je m'inscrire à un seul cours ?
Can I take the course for free?
Puis-je suivre le cours gratuitement ?
Ce cours est-il vraiment accessible en ligne à 100 % ? Dois-je assister à certaines activités en personne ?
Quelle est la durée nécessaire pour terminer la Spécialisation ?
Do I need to take the courses in a specific order?
Will I earn university credit for completing the Specialization?
Puis-je obtenir des crédits universitaires si je réussis la Spécialisation ?
D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.
