This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China.
À propos de ce cours
- 5 stars83,25 %
- 4 stars12,77 %
- 3 stars2,20 %
- 2 stars0,44 %
- 1 star1,32 %
Meilleurs avis pour SELLING TO CHINESE CONSUMERS
very interesting course, and very nice for new learners.
I like how it has a localised approach and does not depend to much on conceptual things.
Excellent course to learn about Chinese consumers and China market
Good overview on China consumer preference behaviours and motivation behind
À propos du Spécialisation Doing Business in China
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