4.1 How Do Chinese Consumers Understand Branding?

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4.8 (42 notes)
  • 5 stars
    34 ratings
  • 4 stars
    8 ratings
SR

Nov 26, 2017

I like how it has a localised approach and does not depend to much on conceptual things.

MA

Apr 14, 2018

Excellent course to learn about Chinese consumers and China market

À partir de la leçon
Self-Brand Connection, and How to Build a Strong Brand in China

Enseigné par

  • Prof. Letty Kwan

    Prof. Letty Kwan

    Assistant Professor

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