This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. Through an integrated set of five modules and hands-on project experiences, learners will acquire the knowledge and skills to turn their ideas gained from understanding customer needs into innovative new products.
Offert par
Customer Insights: New Product Development Orientation
Université de l'Illinois à Urbana-ChampaignÀ propos de ce cours
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Résultats de carrière des étudiants
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Dates limites flexibles
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Niveau débutant
Approx. 19 heures pour terminer
Anglais
Sous-titres : Français, Portugais (européen), Russe, Anglais, Espagnol
Résultats de carrière des étudiants
25%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
Approx. 19 heures pour terminer
Anglais
Sous-titres : Français, Portugais (européen), Russe, Anglais, Espagnol
Offert par
Université de l'Illinois à Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Programme du cours : ce que vous apprendrez dans ce cours
4 heures pour terminer
MODULE 0: Orientation and Introduction to the Case Study Method
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course. You will also become familiar with the tools and process of analyzing a business situation.
4 heures pour terminer
5 vidéos (Total 62 min), 6 lectures, 3 quiz
5 vidéos
Case Method Analysis14 min
Defining the Problem11 min
Writing an Executive Summary9 min
The BlackBerry Case15 min
6 lectures
Syllabus10 min
About the Discussion Forums10 min
Updating Your Profile10 min
Social Media10 min
Module 0 Readings and Resources10 min
About the Jeopardy Quiz10 min
2 exercices pour s'entraîner
Orientation Quiz30 min
Demographics Survey30 min
3 heures pour terminer
MODULE 1: What Makes a Great New Product
The high risk and cost of new product failure highlights the importance of understanding the reasons for new product successes and failures. In this module, we will identify and discuss the major reasons for new product development successes and failures. You will experience first-hand the value of creativity in developing a new product and examine the best practices of successful firms and entrepreneurs.
3 heures pour terminer
3 vidéos (Total 35 min), 1 lecture, 2 quiz
1 lecture
Module 1 Readings and Resources10 min
6 heures pour terminer
MODULE 2: Product Development Customer Knowledge Requirement
This module will begin by providing an overview of the customer knowledge requirements across stages of the product development cycle. It will then provide a brief overview of qualitative and quantitative research methods and its benefits in understanding customer needs in product development.
6 heures pour terminer
4 vidéos (Total 71 min), 1 lecture, 4 quiz
4 vidéos
Stages in New Product Development14 min
Steps in Customer Insight Research22 min
The Kellogg's Case14 min
1 lecture
Module 2 Readings and Resources10 min
3 heures pour terminer
MODULE 3: Identifying the Voice of Your Customer
This module will provide a conceptual overview of the voice of the customer method for identifying customer needs and expectations for a product or service. This module emphasizes the use of active and passive methods of observing customer behaviors.
3 heures pour terminer
3 vidéos (Total 40 min), 1 lecture, 2 quiz
3 vidéos
Voice of the Customer (VOC)12 min
House of Quality13 min
1 lecture
Module 3 Readings and Resources10 min
4 heures pour terminer
MODULE 4: Design Thinking and Customer Journey Maps
The purpose of the journey map is to identify the touch points of engagement with customers and to identify customer needs and expectations through the eye of the customer and their experiences.
4 heures pour terminer
6 vidéos (Total 59 min), 2 lectures, 3 quiz
6 vidéos
Design Thinking16 min
Design Thinking Part 21 min
Mapping Customer Experiences12 min
Creating Customer Personas7 min
Creating Customer Journey Maps17 min
Gies Online Programs3 min
2 lectures
Module 4 Readings and Resources10 min
Congratulations!10 min
1 exercice pour s'entraîner
End of Course Survey30 min
Avis
Meilleurs avis pour CUSTOMER INSIGHTS: NEW PRODUCT DEVELOPMENT ORIENTATION
par AM25 mai 2018
A very refreshing melange of quirky nuances of the market very neatly portraying the insight that is required for product development. Very enlightening!
par TS14 sept. 2020
I really liked the way Prof. William Qualls explained everything lucidly that was easy to grasp even to a novice like me.
par RK16 oct. 2020
The course is good and nicely explained the ways and means to capture Customers Insights and development new products.
par IA21 juin 2019
This course get my attention to a good strategies of how to evaluate and lunch a new product.
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