This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. Through an integrated set of five modules and hands-on project experiences, learners will acquire the knowledge and skills to turn their ideas gained from understanding customer needs into innovative new products.
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Customer Insights: New Product Development Orientation
Université de l'Illinois à Urbana-ChampaignÀ propos de ce cours
4 486 consultations récentes
Dates limites flexibles
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Certificat partageable
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100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Niveau débutant
Approx. 19 heures pour terminer
Anglais
Sous-titres : Français, Portugais (européen), Russe, Anglais, Espagnol
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Niveau débutant
Approx. 19 heures pour terminer
Anglais
Sous-titres : Français, Portugais (européen), Russe, Anglais, Espagnol
Offert par
Université de l'Illinois à Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Programme de cours : ce que vous apprendrez dans ce cours
4 heures pour terminer
MODULE 0: Orientation and Introduction to the Case Study Method
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course. You will also become familiar with the tools and process of analyzing a business situation.
4 heures pour terminer
5 vidéos (Total 62 min), 6 lectures, 3 quiz
3 heures pour terminer
MODULE 1: What Makes a Great New Product
The high risk and cost of new product failure highlights the importance of understanding the reasons for new product successes and failures. In this module, we will identify and discuss the major reasons for new product development successes and failures. You will experience first-hand the value of creativity in developing a new product and examine the best practices of successful firms and entrepreneurs.
3 heures pour terminer
3 vidéos (Total 35 min), 1 lecture, 2 quiz
6 heures pour terminer
MODULE 2: Product Development Customer Knowledge Requirement
This module will begin by providing an overview of the customer knowledge requirements across stages of the product development cycle. It will then provide a brief overview of qualitative and quantitative research methods and its benefits in understanding customer needs in product development.
6 heures pour terminer
4 vidéos (Total 71 min), 1 lecture, 4 quiz
3 heures pour terminer
MODULE 3: Identifying the Voice of Your Customer
This module will provide a conceptual overview of the voice of the customer method for identifying customer needs and expectations for a product or service. This module emphasizes the use of active and passive methods of observing customer behaviors.
3 heures pour terminer
3 vidéos (Total 40 min), 1 lecture, 2 quiz
4 heures pour terminer
MODULE 4: Design Thinking and Customer Journey Maps
The purpose of the journey map is to identify the touch points of engagement with customers and to identify customer needs and expectations through the eye of the customer and their experiences.
4 heures pour terminer
6 vidéos (Total 59 min), 2 lectures, 3 quiz
Avis
- 5 stars61,29 %
- 4 stars24,73 %
- 3 stars8,60 %
- 2 stars2,15 %
- 1 star3,22 %
Meilleurs avis pour CUSTOMER INSIGHTS: NEW PRODUCT DEVELOPMENT ORIENTATION
par TS14 sept. 2020
I really liked the way Prof. William Qualls explained everything lucidly that was easy to grasp even to a novice like me.
par RN8 janv. 2020
I liked the course's simplicity in delivery. The Quiz format and tool can improve.
par RR10 mai 2020
Good explanation of Concepts
Additional readings have practical examples
par IA21 juin 2019
This course get my attention to a good strategies of how to evaluate and lunch a new product.
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