Identifying Customer Needs through Lead Users

Loading...
En provenance du cours de University of Illinois at Urbana-Champaign
Customer Insights: New Product Development Orientation
4 notes
University of Illinois at Urbana-Champaign
4 notes
À partir de la leçon
MODULE 3: Identifying the Voice of Your Customer
This module will provide a conceptual overview of the voice of the customer method for identifying customer needs and expectations for a product or service. This module emphasizes the use of active and passive methods of observing customer behaviors.

Rencontrer les enseignants

  • William Qualls
    William Qualls
    Professor Emeritus of Marketing
    Business Administration, Gies College of Business

Explorer notre catalogue

Rejoignez-nous gratuitement et obtenez des recommendations, des mises à jour et des offres personnalisées.