À propos de ce cours

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Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant

Some familiarity with business is helpful, but not required.

Approx. 12 heures pour terminer
Anglais
Sous-titres : Anglais

Ce que vous allez apprendre

  • Market and competition applications in product pricing

  • How to utilize game theory to influence market pricing

  • How to leverage competitor pricing models and knowledge of the product lifecycle to price products

  • Strategies for price discrimination in competitive markets

Compétences que vous acquerrez

Competitor Pricing ModelsPricing StrategiesPricing to CompetitionPrice DiscriminationMarket Segmentation
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant

Some familiarity with business is helpful, but not required.

Approx. 12 heures pour terminer
Anglais
Sous-titres : Anglais

Offert par

Logo Université de Virginie

Université de Virginie

Logo BCG

BCG

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1

Semaine 1

3 heures pour terminer

Understanding the Playing Field

3 heures pour terminer
10 vidéos (Total 43 min), 3 lectures, 3 quiz
10 vidéos
Three Lenses4 min
Course Introduction2 min
Legal Structures Related to Pricing4 min
The Sherman Antitrust Act4 min
The Clayton Act4 min
The Robinson-Patman Act3 min
Common Practices & Shifts in Interpretation6 min
Competitive Framework7 min
Week 1 Takeaways1 min
3 lectures
Course Overview & Requirements10 min
Survey10 min
Using Discussion Forums to Deepen Your Learning10 min
3 exercices pour s'entraîner
Practice Quiz on Legal Aspects of Pricing24 min
Practice Quiz on the Competitive Framework6 min
Week 1 Quiz on Understanding the Playing Field36 min
Semaine
2

Semaine 2

2 heures pour terminer

Predicting Competitive Reactions

2 heures pour terminer
10 vidéos (Total 46 min)
10 vidéos
Value Mapping5 min
Value Mapping: Sandisk vs PNY5 min
Introduction to Game Theory2 min
The Prisoner's Dilemma5 min
The Evolution of Cooperation8 min
Signaling Games4 min
Extensive Form Signaling Games7 min
Gas Wars and Takeaways4 min
Week 2 Takeaways59s
3 exercices pour s'entraîner
Practice Quiz on Value Mapping9 min
Practice Quiz on Game Theory21 min
Week 2 Quiz on Predicting Competitive Reactions36 min
Semaine
3

Semaine 3

3 heures pour terminer

Disrupting Markets and Engaging in "Coopetition"

3 heures pour terminer
13 vidéos (Total 57 min), 1 lecture, 3 quiz
13 vidéos
Competitor Pricing Models3 min
Competitive Price Moves: Understand Competitive Dynamics9 min
Competitive Price Moves: Assess Your Options6 min
Competitive Price Moves: Choose and Execute Best Move4 min
Price Wars6 min
Pricing through the Product Life Cycle6 min
Pricing in the Growth Phase3 min
Pricing in the Maturity Phase6 min
Pricing in the Decline Phase5 min
Case Introduction: SmartOps2 min
Case Debrief: SmartOps1 min
Week 3 Takeaways1 min
1 lecture
Case Study: SmartOps Corporation: Forging Smart Alliances?10 min
3 exercices pour s'entraîner
Practice Quiz on Competitor Pricing Models18 min
Practice Quiz on Pricing through the Product Life Cycle12 min
Week 3 Quiz on Disrupting Markets and Engaging in Coopetition36 min
Semaine
4

Semaine 4

4 heures pour terminer

Implementing Price Discrimination in Competitive Markets

4 heures pour terminer
10 vidéos (Total 60 min)
10 vidéos
Customer Segmentation Strategies10 min
B2B Segmentation Strategies5 min
Weber-Fechner Law of Pricing4 min
Weber-Fechner and Pricing9 min
Pricing Your Least Expensive Products4 min
Pricing Your Most Expensive Products3 min
Bundle Pricing9 min
Creating Economically Sound Pricing Bundles9 min
Week 4 Takeaways1 min
4 exercices pour s'entraîner
Practice Quiz on Customer Segmentation Strategies9 min
Practice Quiz on Product Line Pricing12 min
Practice Quiz on Bundle Pricing9 min
Week 4 Quiz on Implementing Price Discrimination in Competitive Markets36 min

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À propos du Spécialisation Pricing Strategy Optimization

In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically....
Pricing Strategy Optimization

Foire Aux Questions

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