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Retour à Marketing in an Analog World

Avis et commentaires pour d'étudiants pour Marketing in an Analog World par Université de l'Illinois à Urbana-Champaign

818 évaluations
204 avis

À propos du cours

Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World? This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure....

Meilleurs avis

10 oct. 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

30 janv. 2020

Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.

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151 - 175 sur 199 Avis pour Marketing in an Analog World

par Abhishek C

4 juil. 2018


par tiago t

7 févr. 2018

Aric is the best!

par Ishrat N

25 oct. 2020

Excellent Course


18 juin 2020

Analytical Tools

par Seif E T A

25 févr. 2018

Simply Excellent

par Mohit A

24 sept. 2020

Great learning!

par Malika P

8 avr. 2020

Amazing course!

par Jaime C B

20 août 2020

Great Course!

par Ajeet M

16 mai 2020

Great course!

par Abeer H

13 nov. 2020

great course


26 août 2020

nice course.

par Murtuza Z H K

31 juil. 2018

Great course

par Sarunya W

5 juil. 2018

Great course

par Vibol M

16 févr. 2018

very usefule


6 nov. 2017

Great Course

par Minghao G

6 avr. 2020

great class

par Jonathan E U V

29 nov. 2019


par Samantha L M

4 nov. 2020


par Shubham D

22 janv. 2020


par Gaurav B

16 déc. 2019


par Nitesh N

4 oct. 2020


par Sudeepti P

24 janv. 2020


par Ali a

6 nov. 2020


par Janice G

19 août 2019


par Nishant M

2 mai 2020

The course provided a good insight into the digital marketing world at a fundamental level. It is an up to date course to understand basic concepts. It helps to stay sharp with case studies and video lectures, which are very engaging. The case studies are fairly challenging and bring out your understanding of the concepts in the module. However, the feedback mechanism on the case studies via peer-to-peer reviews seems a bit flawed as there are a lot of loopholes, students copying answers without citations, some downgrading you because you provided citations and they don't know what that means, students giving bad reviews if they have been rated badly by you, even if your feedback is honest and constructive. Overall, its a good course that could help solidify your fundamental understanding of digital marketing.