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Retour à Marketing in an Analog World

Avis et commentaires pour d'étudiants pour Marketing in an Analog World par Université de l'Illinois à Urbana-Champaign

823 évaluations
206 avis

À propos du cours

Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World? This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure....

Meilleurs avis

10 oct. 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

30 janv. 2020

Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.

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101 - 125 sur 201 Avis pour Marketing in an Analog World

par Eric L _

4 nov. 2020

I learned a lot about analog and digital benefits in marketing

par Saloni S

11 mars 2020

well I really enjoyed and learned a lot from the course.


par Kumar V

11 oct. 2018

An outstanding course that really dives into what's happening!

par Dulce G

3 nov. 2020

Very well organized and explained. I love the case studies!

par Roberto C

6 nov. 2018

If you want to know the future of retail, it's your course.

par Dr A R U

21 mai 2020

Superb experience.. teaching style of Aric is commendable.

par Noor S

17 août 2019

Thank you Aric! was a great course and I learned so much!!

par Deep J G

23 juil. 2020

The teacher is awesome and the course is well thought of.

par Anantharam S

27 févr. 2020

Amazing course on marketing insights for analog world!

par Kenrick H

11 nov. 2017

This course was awesome. Very fun with key insights.

par Adnan k

11 sept. 2020

A unique course with a focus on skills development

par Edson d O V

27 août 2018

One of the best COURSERA's courses!!! No doubt!!!

par Stanley J S I

4 nov. 2020

Very interesting content and a great instructor!


3 juil. 2018

The course was very practical in it's approach.

par Andrejs V

7 nov. 2017

Great topic covered, the course is up to date.

par ayman m f e

18 déc. 2018


par Vladyslav B

14 oct. 2017

Interesting , useful, and entertaining course

par Nikhil G S

6 nov. 2020

exceptionally excellent lecturer and course

par Cesar S

8 sept. 2020

Excellent professor and excellent examples.

par Hassan S

17 avr. 2018

An exceptional course, very very practical.

par Neha s

24 juil. 2020

This is a very excellent learning course

par Pragyan

16 juil. 2020

excellent experience withj this course.


6 avr. 2020

excellent, very good quality in matter

par Md I I C

12 août 2020

Excellent and very Innovative Course.

par Julia A

18 mai 2020

Very interesting course! Recommended!