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Avis et commentaires pour d'étudiants pour Marketing in an Analog World par Université de l'Illinois à Urbana-Champaign

823 évaluations
206 avis

À propos du cours

Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World? This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure....

Meilleurs avis

10 oct. 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

30 janv. 2020

Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.

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126 - 150 sur 201 Avis pour Marketing in an Analog World

par Favian R

7 sept. 2020

A really great teacher and dynamics

par Vallabhaneni S

29 mai 2020

Course is good know about marketing

par Lim K B J

29 mars 2020

Very good analog marketing course.

par Wendy J

23 oct. 2019

Amazing Course! Great knowledge!

par Farhad S R

7 mai 2018

The best course of this package.

par keki k

11 nov. 2017

Thanks for the wonderful insight

par Otis Y Y

23 juin 2020

Learning a lot of new knowledg

par Jennifer H

7 nov. 2019

Excellent Course learned a lot

par Latoya D G

19 août 2020

Absolutely love this course!

par Pranshu G

16 mai 2020

that was a great experience

par Amir M M L

29 janv. 2020

Great Course & Information

par Mahaluckshmi K

28 oct. 2020

course content is awesome

par Vincent O

4 août 2019

Good course. Learn a lot

par Sidharth M

25 oct. 2018

Really nice experience !

par Carlos M

10 nov. 2019

the professor is great!

par Javier V

11 juin 2018

Excellent, eye opening

par Abrar A

10 sept. 2020

A very unique course

par Alexander K

9 nov. 2020

Very useful course!

par Igor P

4 nov. 2020

Great experience !

par RORY C

22 oct. 2019

Loving this class.

par Antony J L

14 déc. 2018

Excellent course!!

par Emeka J E

4 nov. 2020

Great experience.

par charmi d

25 oct. 2020


par Ailyn A A

25 oct. 2020

Excellent Course.

par Podshivalova I

11 oct. 2020

Very interesting!