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Retour à Leadership Communication for Maximum Impact: Storytelling

Avis et commentaires pour l'étudiant pour Leadership Communication for Maximum Impact: Storytelling par Université Northwestern

600 notes
141 avis

À propos du cours

Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation....

Meilleurs avis


Jan 25, 2016

The subjects selected are relevant, the professors are very knowledgable, engaging and inspiring and they answer all the questions promptly.\n\nI enjoyed this course tremendously, highly recommended!


Feb 08, 2016

I liked this course a lot as it gave me the opportunity to work doing the assignment, helping me to think as an executive team leader. It was very challenged but very rewarding at the end of it.

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126 - 139 sur 139 Examens pour Leadership Communication for Maximum Impact: Storytelling

par Julian V

Jan 24, 2016

I think that this course could have more content.

par Hamze G

Nov 19, 2015

The topic was so intersting but the content was not enought practical!

par Anastasiya N

Nov 29, 2015

I like the course and the material; I would suggest to include quiz, to the end of each section.

As well, it will be easier to write a story from final task after each section, not at the very end

par Carla S L

Jun 21, 2016

It's a good course, with valuable information about Storytelling applied for Leadership in organizations. However, don't expect much depth in the classes.

par Jia X

Jun 17, 2016

Content is good, but exercises could be improved, should also add a few interactive quizzes (e.g. a quiz before the segment to ask what they think are the 3 - 4 factors of X,Y,Z; then a quiz at end to summarize). Also add sources.

par Joan L

Aug 01, 2019

Thank you for providing practical methodologies for building the stories. The Crisis Response approach was very useful.

I would prefer to have assignments each week than to combine them all into the the final week. This allows to integrate the learnings and also preparing and marking the assignments doesn't take as long.

par Steven Z

Feb 13, 2017

Unlike the previous course in this sequence, this course provided little to no substantial information. While I fully agree with the premise of the course, the importance of leadership communication through storytelling, this course presented no sources, psychological research, or evidence to defend its arguments. It provided great "lay advice" with little to no research base. I would not recommend this course for anything beyond casual reading. It is not substantiated.

par Mary N

Feb 07, 2016

The material was beneficial but I would have found the course more helpful if there were weekly assignments rather than one assignment at the end of the course that incorporated all of the principles.

par emmanuel b c v

Nov 19, 2015

No enseña mucho sobre storytelling, deben de mejorar

par Marta G

Nov 13, 2018

Poor qualification since you seem to pass the course even if there is no one willing to grade your submission.. I reviewed 5 jobs out of 3 suggested to review and I didn't get any review. So I am supposed to have passed with 66% and with no feedback at all. In this case, I suggest the University do something to check unreviewed submissions.

par David A

Nov 18, 2018

Course seemed like a bit of an afterthought, and the final assignment was a hypothetical scenario, which made it significantly less interesting and valuable.

par Anton P

Apr 20, 2017

Huge backlog of assignments from other sessions of the course that are waiting for peer reviews makes it very difficult to get your own assignment peer reviewed, even if you submit before deadline. Course content is not substantiated with research. Assignment instructions and grading criteria are badly misaligned, which is probably why there is such a big backlog of old assignments from earlier sessions.

The person responsible for the course should take the following actions:

1) Aligning the grading criteria with the assignment instructions

2) Clearing out the backlog of assignments that have not yet been peer reviewed. I estimate that there are 50-100 still pending review, many were submitted almost one year ago.

par Skalidis S

Apr 28, 2017

Overall this course was very shallow and only touched the surface on the matters discussed. The professors refrained to only mention a few cases of how companies dealt with certain matters rather than provide the tools used in order to reach those decisions. Also, the title of this course barely matches the expectation one has about the content

par Sachin D

Aug 23, 2017

I found the storytelling professors not as enthusiastic and effective as I hoped.