À propos de ce cours
4.4
464 notes
110 avis
Spécialisation
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Heures pour terminer

Approx. 6 heures pour terminer

Recommandé : 2 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais, Vietnamien

Compétences que vous acquerrez

CommunicationLeadershipInnovationCrisis Management
Spécialisation
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Heures pour terminer

Approx. 6 heures pour terminer

Recommandé : 2 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais, Vietnamien

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
Heures pour terminer
1 heure pour terminer

Leadership Lessons From Great Brands

What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand....
Reading
6 vidéos (Total 32 min), 3 lectures
Video6 vidéos
Introduction to Module 13 min
What Makes Brands Great6 min
The Branding-You Audit9 min
Branding-You Insight4 min
Goals7 min
Reading3 lectures
Pre-Course Survey10 min
Meet Your Professors10 min
Course Grading & Logistics10 min
Semaine
2
Heures pour terminer
25 minutes pour terminer

The Art of Leadership Storytelling Made Simple

In this module, you will learn about the art of storytelling made simple. You’ll learn to use storytelling as a powerful strategic communications tool to inform, engage, motivate and inspire those key audiences that are critical to your success. You will also be introduced to the concept of visual mind mapping as a way of helping you to effectively structure your story....
Reading
5 vidéos (Total 25 min)
Video5 vidéos
The Power of Storytelling5 min
It All Starts with the Audience7 min
The Structure of a Great Story – Visual Mind Mapping5 min
Visual Narrative Mapping Applied4 min
Semaine
3
Heures pour terminer
23 minutes pour terminer

Storytelling in Crisis: The Ultimate Marketing Event

Conquering a media-driven crisis means doing the "right" thing and then telling a fact-based story about it. In this module, you’ll learn that what you do and how well you tell your story is key to your crisis communication strategy. You’ll learn that the most effective crisis responders have planned for the unplanned and recognize that there is a big difference between knowing what to do ... and being ready to do it. ...
Reading
5 vidéos (Total 23 min)
Video5 vidéos
Crisis Response: Maximum Exposure, Minimum Delay6 min
Critical Audiences: Know who they are and how to reach them ... in a hurry4 min
The Rules of Crisis Media Engagement: "The network is calling. Now what?"5 min
Planning for the Unplanned: Know what to do ... and be ready to do it6 min
Semaine
4
Heures pour terminer
3 heures pour terminer

Leadership Storytelling and Innovation

Leadership requires an innovation mindset, but getting others inspired by new approaches or products requires storytelling. This module will augment your leadership communication capacity as you grow your organization. ...
Reading
6 vidéos (Total 32 min), 2 lectures, 1 quiz
Video6 vidéos
Leadership Storytelling and Innovation 15 min
Innovation and Storytelling Round Table: What is innovation and the leader’s role10 min
Innovation and Storytelling Round Table 2: Practical Examples10 min
Leadership Storytelling and Innovation 23 min
Conclusion of Course 2 with Dean Blount1 min
Reading2 lectures
Post-Course Survey10 min
Optional Readings10 min
4.4
110 avisChevron Right
Avantage de carrière

25%

a bénéficié d'un avantage concret dans sa carrière grâce à ce cours

Meilleurs avis

par NBJan 25th 2016

The subjects selected are relevant, the professors are very knowledgable, engaging and inspiring and they answer all the questions promptly.\n\nI enjoyed this course tremendously, highly recommended!

par MFeb 8th 2016

I liked this course a lot as it gave me the opportunity to work doing the assignment, helping me to think as an executive team leader. It was very challenged but very rewarding at the end of it.

Enseignants

Avatar

Tom Collinger

Executive Director Spiegel Research Center
Medill School of Journalism, Media, Integrated Marketing Communications
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Ernest Duplessis

Faculty
Medill School of Journalism, Media, Integrated Marketing Communications
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Hud Englehart

Faculty
Medill School of Journalism, Media, Integrated Marketing Communications
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Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications

À propos de Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

À propos de la Spécialisation Organizational Leadership

Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact. How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned. Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation....
Organizational Leadership

Foire Aux Questions

  • Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.

  • Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

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