An ambitious vision for the future of your organisation isn’t enough – how do you communicate this vision to get your colleagues on board? The ability to effectively communicate and persuade others is a key leadership skill. Traditional and common-sense models of communication and persuasion often fail to capture the complex nature of ‘influencing’. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) this course will develop your capacity to communicate appropriately in different situational and cultural contexts, making you a highly influential leader.
Storytelling and influencing: Communicate with impact
proposé par
Université Macquarie
À propos de ce cours
53,574 consultations récentes
Les étudiants prenant part à ce Course sont
- Writers
- Chief Financial Officers (CFOs)
- Community Managers
- Marketing Analysts
- Entrepreneurs
Ce que vous allez apprendre
Critically evaluate a range of theories to decode the components of persuasive communications
Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance
Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
13 heures pour terminer
The necessary art of persuasion: Understanding what matters to your audience
At the heart of persuasive communications is a solid understanding of your audience and what they find appealing. This week you will learn the basic theory of persuasive communication, including models of information processing, motivational appeals, message acceptance, fast and slow decision making and rules of effective human interactions.
6 vidéos (Total 34 min), 4 lectures, 2 quiz
6 vidéos
Week 1 outline3 min
1.1a What is persuasive communication?7 min
1.2b Assessing human behaviour7 min
1.3a Decision making: How it's done4 min
1.3b How to question for unconscious values8 min
4 lectures
Become a Global MBA degree learner1 min
Course overview10 min
Learning activities and assessment10 min
Explore further resources 11 h
2 exercices pour s'entraîner
Recall 1: Check your understanding15 min
Check your applied learning 11 h
Semaine
23 heures pour terminer
Telling your story: Developing a dramatic narrative
Effective storytelling starts with developing persuasive content, and then structuring a dramatic narrative that will spark the imagination. In week 2, you will learn how to apply storytelling principles like shaping the beginning, building the middle, and making the ending powerful. You will learn how to find the winning idea for your story, colour it with emotions, and use metaphors to quickly connect concepts in people’s minds.
4 vidéos (Total 27 min), 2 lectures, 2 quiz
4 vidéos
Week 2 outline2 min
2.1 Information processing and recalling stories8 min
2.2b Why is storytelling important?9 min
2.3a Structure that story!7 min
2 lectures
2.2a Storytellers30 min
Explore further resources 21 h
2 exercices pour s'entraîner
Recall 2: Check your understanding15 min
Check your applied learning 21 h
Semaine
33 heures pour terminer
Connecting with people: Developing authenticity and building rapport
Developing rapport and trust is a crucial aspect of persuasion, in fact, it crucial for any form of supportive human interactions. Often times, this means being able to read a situation and adapt the approach accordingly. In week 3, you will learn how to speak authentically, and how to quickly build and maintain rapport. The means by which this can be accomplished include the use of verbal and non-verbal cues and the techniques of matching and mirroring the body language and vocal qualities of the other person.
5 vidéos (Total 34 min), 2 lectures, 2 quiz
5 vidéos
Week 3 outline1 min
3.1 The art and science of building rapport8 min
3.2a Relationships only happen with rapport8 min
3.2b The matching exercise7 min
3.3a Making your meeting matter7 min
2 lectures
3.2c Communication: Mehrabian15 min
Explore further resources 31 h
2 exercices pour s'entraîner
Recall 3: Check your understanding15 min
Check your applied learning 31 h
Semaine
43 heures pour terminer
Talk the talk: Creating impressions and guiding influential conversations
Group meetings can create lasting impressions, which is why it important that they are well run. But, more often than not, such meetings are unproductive. Stress and tension in meetings are also common. In week 4, you will learn how to lead influential group conversation by planning an effective meeting, be aware of the do’s and don’ts in meeting, avoid groupthink, and how to make better decisions. You will also learn the power of impression management.
5 vidéos (Total 33 min), 1 lecture, 2 quiz
5 vidéos
Week 4 outline2 min
4.1 Group influence and impression management7 min
4.2a The three questions to influence6 min
4.2b The need to lead6 min
4.3a The questions that get real answers9 min
1 lecture
Explore further resources 41 h
2 exercices pour s'entraîner
Recall 4: Check your understanding15 min
4: Check your applied learning1 h
4.9
10 avisPrincipaux examens pour Storytelling and influencing: Communicate with impact
Great content presented in an easily digestible manner. Really enjoyed the way this was structured and the real-life examples!
Amazing course with a lot of actionable tips and tricks! I would recommend this to everyone!
Enseignants
Associate Professor Lawrence Ang
Macquarie Business SchoolDepartment of Marketing
Arabella MacPherson
Director, Resonate CommunicationsÀ propos de Université Macquarie
Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
À quoi ai-je droit si j'achète le Certificat ?
Lorsque vous achetez un Certificat, vous bénéficiez d'un accès à tout le contenu du cours, y compris les devoirs notés. Lorsque vous avez terminé et réussi le cours, votre Certificat électronique est ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
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