An ambitious vision for the future of your organisation isn’t enough – how do you communicate this vision to get your colleagues on board? The ability to effectively communicate and persuade others is a key leadership skill. Traditional and common-sense models of communication and persuasion often fail to capture the complex nature of ‘influencing’. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) this course will develop your capacity to communicate appropriately in different situational and cultural contexts, making you a highly influential leader.
Ce cours fait partie de la Spécialisation Influencing: Storytelling, Change Management and Governance
Storytelling and influencing: Communicate with impact
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À propos de ce cours
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Ce que vous allez apprendre
Critically evaluate a range of theories to decode the components of persuasive communications
Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance
Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas
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Approx. 13 heures pour terminer
Recommandé : 6 weeks of study, 3-5 hours/week
Anglais
Sous-titres : Anglais, Français
Programme du cours : ce que vous apprendrez dans ce cours
3 heures pour terminer
The necessary art of persuasion: Understanding what matters to your audience
At the heart of persuasive communications is a solid understanding of your audience and what they find appealing. This week you will learn the basic theory of persuasive communication, including models of information processing, motivational appeals, message acceptance, fast and slow decision making and rules of effective human interactions.
3 heures pour terminer
6 vidéos (Total 34 min), 4 lectures, 2 quiz
6 vidéos
Week 1 outline3 min
1.1a What is persuasive communication?7 min
1.2b Assessing human behaviour7 min
1.3a Decision making: How it's done4 min
1.3b How to question for unconscious values8 min
4 lectures
Become a Global MBA degree learner1 min
Course overview10 min
Learning activities and assessment10 min
Explore further resources 11 h
2 exercices pour s'entraîner
Recall 1: Check your understanding15 min
Check your applied learning 11 h
3 heures pour terminer
Telling your story: Developing a dramatic narrative
Effective storytelling starts with developing persuasive content, and then structuring a dramatic narrative that will spark the imagination. In week 2, you will learn how to apply storytelling principles like shaping the beginning, building the middle, and making the ending powerful. You will learn how to find the winning idea for your story, colour it with emotions, and use metaphors to quickly connect concepts in people’s minds.
3 heures pour terminer
4 vidéos (Total 27 min), 2 lectures, 2 quiz
4 vidéos
Week 2 outline2 min
2.1 Information processing and recalling stories8 min
2.2b Why is storytelling important?9 min
2.3a Structure that story!7 min
2 lectures
2.2a Storytellers30 min
Explore further resources 21 h
2 exercices pour s'entraîner
Recall 2: Check your understanding15 min
Check your applied learning 21 h
3 heures pour terminer
Connecting with people: Developing authenticity and building rapport
Developing rapport and trust is a crucial aspect of persuasion, in fact, it crucial for any form of supportive human interactions. Often times, this means being able to read a situation and adapt the approach accordingly. In week 3, you will learn how to speak authentically, and how to quickly build and maintain rapport. The means by which this can be accomplished include the use of verbal and non-verbal cues and the techniques of matching and mirroring the body language and vocal qualities of the other person.
3 heures pour terminer
5 vidéos (Total 34 min), 2 lectures, 2 quiz
5 vidéos
Week 3 outline1 min
3.1 The art and science of building rapport8 min
3.2a Relationships only happen with rapport8 min
3.2b The matching exercise7 min
3.3a Making your meeting matter7 min
2 lectures
3.2c Communication: Mehrabian15 min
Explore further resources 31 h
2 exercices pour s'entraîner
Recall 3: Check your understanding15 min
Check your applied learning 31 h
3 heures pour terminer
Talk the talk: Creating impressions and guiding influential conversations
Group meetings can create lasting impressions, which is why it important that they are well run. But, more often than not, such meetings are unproductive. Stress and tension in meetings are also common. In week 4, you will learn how to lead influential group conversation by planning an effective meeting, be aware of the do’s and don’ts in meeting, avoid groupthink, and how to make better decisions. You will also learn the power of impression management.
3 heures pour terminer
5 vidéos (Total 33 min), 1 lecture, 2 quiz
5 vidéos
Week 4 outline2 min
4.1 Group influence and impression management7 min
4.2a The three questions to influence6 min
4.2b The need to lead6 min
4.3a The questions that get real answers9 min
1 lecture
Explore further resources 41 h
2 exercices pour s'entraîner
Recall 4: Check your understanding15 min
4: Check your applied learning1 h
Avis
4.8
Meilleurs avis pour STORYTELLING AND INFLUENCING: COMMUNICATE WITH IMPACT
par NSJan 6, 2020
Very inspiring and motivating, full of knowledge and also enjoy lectures and videos made me attach to the videos. Thanks for the epic course, see you on the next ones!
par NAOct 13, 2019
Nice course. Made me think in a way I never would have thought otherwise. Also provided me with lot of helpful tips that I can try in my daily life.
par ACNov 10, 2019
The course was very encouraging and engaging. It has helped me to grow as a professional and I'm sure it will take my career to the next level.
par MRSep 12, 2019
Great content presented in an easily digestible manner. Really enjoyed the way this was structured and the real-life examples!
par OOJan 18, 2020
This is the best online course I have ever taken. The content was so relatable, I was glued to my screen.
par TDSep 10, 2019
Amazing course with a lot of actionable tips and tricks! I would recommend this to everyone!
par GGJul 22, 2019
Great course. Very thorough. Almost a bit like a motivational talk.
par NTMar 24, 2020
Very useful course with tactical guideline and good examples
Offert par
Université Macquarie
Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society.
Commencez à travailler pour obtenir votre master
Ce cours fait partie du diplôme intégralement en ligne Global Master of Business Administration (Global MBA) de Université Macquarie.
Si vous êtes admis au programme complet, vos cours seront pris en compte dans votre apprentissage diplômant.
À propos du Spécialisation Influencing: Storytelling, Change Management and Governance
The ability to influence without force or coercion is important in any organization and at all levels. Modern managers must master the art of persuasive communication, adapt to the needs of the audience, construct a good narrative and inspire the audience to act (Communicate with Impact). They must learn to design and negotiate both informal and complex agreements, and do this in diverse workplace cultures (Negotiate and Resolve Conflict).
The Specialization applies influencing methods in two areas of great importance: change management and risk governance. Successful change management eludes many individuals and organizations, so we propose a new approach to enable you to inspire and lead transformations (Manage Change). Similarly, in the post-financial crisis environment, many organizations acknowledge the need for effective risk governance but few, if any, have achieved it. We present evidence-based methods that will help your organization achieve its objectives (Engage the Board).
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À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
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