An ambitious vision for the future of your organisation isn’t enough – how do you communicate this vision to get your colleagues on board? The ability to effectively communicate and persuade others is a key leadership skill. Traditional and common-sense models of communication and persuasion often fail to capture the complex nature of ‘influencing’. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) this course will develop your capacity to communicate appropriately in different situational and cultural contexts, making you a highly influential leader.
Ce cours fait partie de la Spécialisation Influencing: Storytelling, Change Management and Governance
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Spécialisation Influencing: Storytelling, Change Management and GovernanceUniversité MacquarieÀ propos de ce cours
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Approx. 18 heures pour terminer
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Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol, Hongrois
Ce que vous allez apprendre
Critically evaluate a range of theories to decode the components of persuasive communications
Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance
Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 3 sur 4 dans le
Approx. 18 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol, Hongrois
Offert par
Université Macquarie
Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society.
Programme de cours : ce que vous apprendrez dans ce cours
3 heures pour terminer
The necessary art of persuasion: Understanding what matters to your audience
At the heart of persuasive communications is a solid understanding of your audience and what they find appealing. This week you will learn the basic theory of persuasive communication, including models of information processing, motivational appeals, message acceptance, fast and slow decision making and rules of effective human interactions.
3 heures pour terminer
6 vidéos (Total 34 min), 3 lectures, 2 quiz
3 heures pour terminer
Telling your story: Developing a dramatic narrative
Effective storytelling starts with developing persuasive content, and then structuring a dramatic narrative that will spark the imagination. In week 2, you will learn how to apply storytelling principles like shaping the beginning, building the middle, and making the ending powerful. You will learn how to find the winning idea for your story, colour it with emotions, and use metaphors to quickly connect concepts in people’s minds.
3 heures pour terminer
4 vidéos (Total 27 min), 2 lectures, 2 quiz
3 heures pour terminer
Connecting with people: Developing authenticity and building rapport
Developing rapport and trust is a crucial aspect of persuasion, in fact, it crucial for any form of supportive human interactions. Often times, this means being able to read a situation and adapt the approach accordingly. In week 3, you will learn how to speak authentically, and how to quickly build and maintain rapport. The means by which this can be accomplished include the use of verbal and non-verbal cues and the techniques of matching and mirroring the body language and vocal qualities of the other person.
3 heures pour terminer
5 vidéos (Total 34 min), 3 lectures, 2 quiz
3 heures pour terminer
Talk the talk: Creating impressions and guiding influential conversations
Group meetings can create lasting impressions, which is why it important that they are well run. But, more often than not, such meetings are unproductive. Stress and tension in meetings are also common. In week 4, you will learn how to lead influential group conversation by planning an effective meeting, be aware of the do’s and don’ts in meeting, avoid groupthink, and how to make better decisions. You will also learn the power of impression management.
3 heures pour terminer
5 vidéos (Total 33 min), 1 lecture, 2 quiz
Avis
- 5 stars84,52 %
- 4 stars13,43 %
- 3 stars1,61 %
- 2 stars0,34 %
- 1 star0,08 %
Meilleurs avis pour STORYTELLING AND INFLUENCING: COMMUNICATE WITH IMPACT
par AA12 juil. 2020
It's a course that sum up the most important skills you need to learn for your professional life. Amazing material and subject conducted in a very fun and appealing way. Thanks for both instructors.
par SA8 août 2021
This is by far the most engaging and interesting Coursera course I've ever took. It's absolutely worth spending your time. The auxiliary materials are brilliant as well as main lectures.
par JZ31 janv. 2021
Excellent training!! it helps a lot to understand how to structure a message and connect with an audience I need a lot of practice but now I have a solid base to start developing a story.
par JD24 mai 2020
I have taken other courses on speaking and found this to be a helpful supplement to what I've already learned. I think speakers at all levels could benefit from this course.
À propos du Spécialisation Influencing: Storytelling, Change Management and Governance
The ability to influence without force or coercion is important in any organization and at all levels. Modern managers must master the art of persuasive communication, adapt to the needs of the audience, construct a good narrative and inspire the audience to act (Communicate with Impact). They must learn to design and negotiate both informal and complex agreements, and do this in diverse workplace cultures (Negotiate and Resolve Conflict).
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