This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. Students will learn to identify the ideal analytic tool for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data; and utilize data in decision making for their agencies, organizations or clients.
Introduction to Business Analytics: Communicating with Data
Offert par
Introduction to Business Analytics: Communicating with Data
Université de l'Illinois à Urbana-Champaign
À propos de ce cours
13,625 consultations récentes
Learner Career Outcomes
Compétences que vous acquerrez
Data AnalysisAnalyticsBusiness AnalyticsHealth Care
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
16 heures pour terminer
Module 1: Pictures You See with Your Brain
This module, will help you earn the foundation needed to become a good data communicator. After completion of this module, you will know the history of data visualizaiton, understand today’s dataviz tools, make connections with visuals, and evaluate the effectiveness of data visualizations.
7 vidéos (Total 47 min), 7 lectures, 3 quiz
7 vidéos
Welcome to Introduction to Business Analytics: Communicating with Data9 min
Module 1 Overview1 min
Lecture 1-1: Studying The History of Dataviz9 min
Lecture 1-2: Understanding Today's Dataviz Tools6 min
Lecture 1-3: Making Connections With Visuals8 min
Lecture 1-4: Evaluating The Effectiveness Of Dataviz8 min
7 lectures
Syllabus30 min
About the Discussion Forums10 min
Glossary10 min
Brand Descriptions10 min
Update Your Profile10 min
Module 1 Overview20 min
Module 1 Readings1h 30min
2 exercices pour s'entraîner
Orientation Quiz10 min
Module 1 Graded Quiz30 min
Semaine
24 heures pour terminer
Module 2: Working Fast and Thinking Slow
This module will walk you through various methods to access data. The data could be either publicly available or company internal. The module also reviews why it is important for analysts to define clear objectives for their analysis. You will also be introduced to frameworks that help guide digital marketing analysis and their importance to data visualization.
5 vidéos (Total 35 min), 2 lectures, 2 quiz
5 vidéos
Module 2 Overview1 min
Lecture 2-1: Understanding The Growth Of Data6 min
Lecture 2-2: Evaluating Methods Of Data Access8 min
Lecture 2-3: Focusing Your Communication Journey8 min
Lecture 2-4: Planning Your Data Story9 min
2 lectures
Module 2 Overview20 min
Module 2 Readings7 min
1 exercice pour s'entraîner
Module 2 Graded Quiz30 min
Semaine
34 heures pour terminer
Module 3: Finding Your Data Story
In this module, you will learn an approach to finding patterns in data through visualization. You will see how charts can be used to communicate messages that can be conceptual or data driven and declarative or exploratory. Next, we will learn how to use different charting techniques to reveal data patterns. Visual aids play a major role in identifying ideas and, as a result, we will learn how to match the appropriate visual technique to the ideas we hope to expose. Next, we will explore analysis tools. RStudio is one of the most commonly used tools, and we will explore its visual capabilities. Finally, we will discuss a framework that will help analysts effectively plan for data collection, analysis, and, ultimately, visualization.
5 vidéos (Total 29 min), 2 lectures, 2 quiz
5 vidéos
Module 3 Overview2 min
Lecture 3-1: Finding Patterns In Data9 min
Lecture 3-2: Being Planful When Creating Dataviz5 min
Lecture 3-3: Understanding The Components of Visual Form3 min
Lecture 3-4: Creating Inviting Dataviz8 min
2 lectures
Module 3 Overview20 min
Module 3 Readings30 min
1 exercice pour s'entraîner
Module 3 Graded Quiz30 min
Semaine
44 heures pour terminer
Module 4: Getting Your Story Across
This module explores telling stories, through data, that connect emotionally with your audience. It will also review examples and figures that make the concept easy to understand. You will learn the major do’s and don’ts of creating dataviz and rules that lead to the clear depiction of your findings. This unit specifically focuses on Dona Wong’s guidelines for good data visualization and charts. The last leg of Module 4 teaches the three tests that help you improve your visualization. In the final step of dataviz execution, you will learn the McCandless Method for presenting visualizations. This five-step process produces the most effective communication of the graphics to your audience.
5 vidéos (Total 35 min), 2 lectures, 2 quiz
5 vidéos
Module 4 Overview1 min
Lecture 4-1: Enriching Content Through Connection8 min
Lecture 4-2: Bringing Sophistication To Charts8 min
Lecture 4-3: Improving Chart Legibility8 min
Lecture 4-4: Presenting Dataviz With Impact8 min
2 lectures
Module 4 Overview20 min
Module 4 Readings1 h
1 exercice pour s'entraîner
Module 4 Graded Quiz30 min
4.8
19 avisMeilleurs avis pour Introduction to Business Analytics: Communicating with Data
It was great to give me a better understanding about the way how we can structure and systematically deliver a great data visualization. It will definitely improve my communication.
Amazing course - my only issue is that I think it was previously part of a 6 series specialization and I can't locate the other courses.
Enseignant
Kevin Hartman
Visiting Professor & Head of Analytics at GoogleCollege of Business
Commencez à travailler pour obtenir votre master
Ce cours fait partie du diplôme intégralement en ligne Master of Business Administration (iMBA) de Université de l'Illinois à Urbana-Champaign.
Si vous êtes admis au programme complet, vos cours sont pris en compte dans votre apprentissage diplômant.
À propos de Université de l'Illinois à Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Foire Aux Questions
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