Module 4. Getting your story across a number of important concepts that we're going to talk about here in this module. One of this idea of enriching content through contrast and using contrast in a way that draws our audience's attention to those elements that we want them to see and away from those distracting elements that we don't want our audience dwelling on. We'll also talk about bringing sophistication to charts through some great guidelines from Donald Wong that really applies a great deal of visual polish and takes our visual from good to great, and helps us more efficiently communicate with our audience. We will take a really pretty awful chart and improve it. So we're going to get hands-on and walk through the process of applying all of these different guidelines and frameworks that we've been talking about. Finally, we will be on our feet and present database. We have a process that will help us ensure that that's done in an impactful way that connects with our audience, and does that in a way that they will understand and we can get our meaning certainly across. Just to root us in some of the concepts we've been talking about. We have this McCandless framework, which says, here are the four elements of good data visualization. We spent a great deal of time talking about how we collect information, build a story, identify a goal, put all those things together, and then put it into a visual form that communicates. The problem that we ran into with that framework is that, it didn't go very deep into what good visual form was. This is important because in our process, we have been doing the visual discovery and finding the patterns in our data. We are now at a point where Berinato would call everyday database, we might call client ready database, where we want to present them with a visual that immediately communicates the insights that we've found. To do that, we need some idea of what good visual form is, and that's where this framework comes into play. It's the idea of having clear meaning, the idea of featuring a sophisticated use of contrast, and then finally the idea of featuring refined execution in our visual. Talked about clear meaning already. We're going to move into now the final two elements of this three-pronged framework, and wrap up the idea of what good database is.