Clear practical explanation of concepts. However atleast a basic knowledge of R is essential to take up the course. Even if you don't know R the concepts can be understood except the coding part
From the course I gained the knowledge of the fundamental of market analysis, it will not be too hard to understand, it gives you a general sense of how market analysis will be like.
par Chandramohan S•
par Ryan R•
I highly recommend this course because of its applicable use of R programming. I had no knowledge of R, but was able to pick it up quickly because the professor made it applicable to real life scenarios. My only negative was that it was too short of a course; I hope the team at ESSEC considers making a intermediate course to continue on with this training.
par Rachel O•
I have great learning on this even though I has some experiences on building marketing prediction model. It has refreshed my memory and also I have learned new thing in this course too. Thanks Prof for conducting this course.
par Shikha S•
This course so far is really very useful in my academics and through this course, I am now well-versed with all the marketing strategies used in the industry.
I would like to thank the professor for teaching us so well.
par Aritro S R•
Really enjoyed the lectures & the example. The quizzes could have been more challenging: both in terms of structuring the problem & coding
par Subham S D•
This is a very good course which describes about how you can analyse your customers buying behaviour to make changes to your business.
par PARTH G•
This course is well explained by Professor. Sometimes i found myself in trouble using R Syntax because i wasn't much familiar with it
par Krishna C•
Course is great with actual coding examples so that students can understand how the actual process happens.
par Manish T•
The course provides good insights in Marketing Analytics and impart introductory knowledge on the subject.
par Wendy B•
Very interesting course material. However, I do NOT recommend anyone to pay for the specialization.
par Nils R•
Very good for an overview. Would have been excellent with a more in-depth and demanding sequel.
par tom p•
Great introduction to the topic. Built on the last course and deepened my R knowledge a lot.
par aman g•
Received theoretical as well as practical knowledge from the course
par Rakesh K•
Just one more short videos on other methods of Marketing Analytics
par Gretchen Z•
Need some extra work in order to get this certification.
par Shivanand R K•
Great and Excellent thoughts and course material.
Great course, less useful than the first one
par Swarna S T•
Everything is shown in practical examples
par Harmandeep S B•
Good course and very simply taught.
par Jumana S•
a great way to compute rather th
par Priyanka G•
Contents of the course is ni
par Suriyamoorthy K•
Under the Marketing Techniqu
Good introductory course...
par Harits M•
I like the use case a lot!
par Sanjay B•
Good knowledge course.