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Avis et commentaires pour d'étudiants pour Foundations of marketing analytics par Ecole de commerce ESSEC

666 évaluations
176 avis

À propos du cours

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular in marketing. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. Business Analytics, Big Data and Data Science are very hot topics today, and for good reasons. Companies are sitting on a treasure trove of data, but usually lack the skills and people to analyze and exploit that data efficiently. Those companies who develop the skills and hire the right people to analyze and exploit that data will have a clear competitive advantage. It's especially true in one domain: marketing. About 90% of the data collected by companies today are related to customer actions and marketing activities.The domain of Marketing Analytics is absolutely huge, and may cover fancy topics such as text mining, social network analysis, sentiment analysis, real-time bidding, online campaign optimization, and so on. But at the heart of marketing lie a few basic questions that often remain unanswered: (1) who are my customers, (2) which customers should I target and spend most of my marketing budget on, and (3) what's the future value of my customers so I can concentrate on those who will be worth the most to the company in the future. That's exactly what this course will cover: segmentation is all about understanding your customers, scorings models are about targeting the right ones, and customer lifetime value is about anticipating their future value. These are the foundations of Marketing Analytics. And that's what you'll learn to do in this course....

Meilleurs avis

10 juin 2020

Clear practical explanation of concepts. However atleast a basic knowledge of R is essential to take up the course. Even if you don't know R the concepts can be understood except the coding part

20 avr. 2019

From the course I gained the knowledge of the fundamental of market analysis, it will not be too hard to understand, it gives you a general sense of how market analysis will be like.

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51 - 75 sur 171 Avis pour Foundations of marketing analytics

par walid s

17 mai 2018

Well done, easy to understand and useful R program to reuse for the future. thanks

par Aniruddha K

24 janv. 2020

Thank you for making me understand each and every basics in marketing analytics

par Dr K G P

16 juin 2020

Its Very use full for Marketing analytics both Academic and Business peoples.

par Vardaan g

22 déc. 2018

The course had a great flow and the instructions were on point for each video.

par Pratham S

15 avr. 2017

Topics are well explained, especially from real world scenario point of view.

par Rojas R

7 oct. 2016

This course is an excellent option to learn marketing, very nice materials!

par Piotr

9 juil. 2016

Great course. Well organized, interesting, and clear. Highly recommended.

par Yendra T P G

3 déc. 2017

The course is really practical and applied to the business point of view

par Ihar V

16 nov. 2020

The course is good and teaches the main aspects of users' segmentation.

par Eleanna S R

3 janv. 2016

very helpful, practical and with clear definitions of every term used!

par Maurício C G

17 avr. 2019

Excellent intro course to the nuts and bolts of data-driven marketing

par Fernando B

18 juin 2016

Exceptional great course for all marketing analyst. 100% recomended

par Maximilian M

22 juin 2018

excellent course. the professor coveys core concepts to the point.

par Bidyut R

10 sept. 2018

Overall it is good session on Foundations of Marketing Analytics

par Camilo E S C

4 juil. 2020

Such a great and easy to get applied marketing analytics course

par Paola V T

19 oct. 2016

Great basis to understand marketing analytics and its tools.

par Gavin C

27 nov. 2015

This specialisation just gets better and better. Bravo!

par Ponciano R

31 déc. 2018

Great course, covers a lot of practical applications.

par Keith P D C

3 déc. 2015

Great balance between theory and implementation in R.

par 武利鑫

21 août 2016


par Mohamed G

17 mars 2019

This course teaches a lot about customer analysis !

par Palaniraj C

26 mars 2018

Program was very useful we need basic SQL progarmme

par Huzaif

24 août 2020

Great practical course with good hand on exercise

par Sumit K

31 mai 2018

Great learning....step by step even foe beginners


11 juil. 2016

This course have a very good examples, thank you!