Clear practical explanation of concepts. However atleast a basic knowledge of R is essential to take up the course. Even if you don't know R the concepts can be understood except the coding part
From the course I gained the knowledge of the fundamental of market analysis, it will not be too hard to understand, it gives you a general sense of how market analysis will be like.
par Adarsh S•
This is a really good foundational course in Marketing Analytics. The concepts covered are useful and quite relevant from a professional career perspective.
par Jason M C•
Exceptional class, very good analytical techniques. I do recommend having an R background before taking this class, but if you do, it's a treasure trove.
par Suhas W•
Marketing concepts are clearly and concisely explained. Data analytics part is nicely blended with those concepts. BIG Thumps Up from my side...!!!
par Philippe B•
Great course ! Straightforward marketing analytics concepts and good illustration of their potential application through the recitals, thanks !
par Anukriti S•
It was explained in such a structured manner that I could grasp all the concepts with ease. Extremely helpful, would definitely recommend it!
par Asif R•
great course and very well segmented for every user to learn more about customer segmentation till customer lifetime value calculation.
par Oscar M P L•
Very helpful course, it was very clear and concise. The tools provided are relevant and overall the course fulfilled my expectations .
par Erika D M•
Very well done, perfect for a beginner in marketing analytics. Easy to follow and understand. Nice first experience programming with R
par FONG S H•
Very practical and detail. But if you don't have knowledge of R or R Studio, you will find it a bit difficult to handle.
par IL G K•
■ Good lecture from outstanding professors. I'm satisfied. I would like to recommend this class. It sounds good.
par KAMAL S A•
A very well paced and insightful course. The fact that it was taught in R programming is a definite plus point.
par Maryia M•
Exciting intro into marketing analytics. The material is explained very well and easy to follow. Many thanks!
par Karolina W•
Excellent course which consisted of many real life examples and practical excercises. Highly recommended.
par Raul C•
Un curso muy bien explicado y con ejercicios prácticos que pueden usarse en la vida real. Excelente.
par Jatin J•
very good course overall. Not so extensive coding and fully explaining as to how to modify the data
par Shuvam C•
Great learning. Surely will add a lot of information for my knowledge base. Fun learning for sure.
par Soukaina E K•
Very good course, well explained and suitable even for beginners in Marketing analytics and R!
par Nicole Q•
Great introduction to how analytics can be applied to marketing and other business solutions.
par Luis G B d C•
Very good introductory course for ones who want to open one's minds for the marketing world.
par Theingi L•
it's great opportunity to learn this course. Thanks to ESSEC business school and telenor.
par Magdiel G•
Very reality-based examples, there is an obvious mastery on the subject by the professor.
par Ying-Chieh F•
An outstanding course provides clear and practical information! I learned a lot from it.
par Ana O•
Content was exactly what I was looking for, it was very well delivered and explained.
par PRABHAT K•
Excellent marketing concepts with application through R. Must take course to learn R
par Atitachat K•
I would like to know more study case it is would be more benefit for whoes enroll