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Avis et commentaires pour d'étudiants pour Foundations of marketing analytics par Ecole de commerce ESSEC

666 évaluations
176 avis

À propos du cours

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular in marketing. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. Business Analytics, Big Data and Data Science are very hot topics today, and for good reasons. Companies are sitting on a treasure trove of data, but usually lack the skills and people to analyze and exploit that data efficiently. Those companies who develop the skills and hire the right people to analyze and exploit that data will have a clear competitive advantage. It's especially true in one domain: marketing. About 90% of the data collected by companies today are related to customer actions and marketing activities.The domain of Marketing Analytics is absolutely huge, and may cover fancy topics such as text mining, social network analysis, sentiment analysis, real-time bidding, online campaign optimization, and so on. But at the heart of marketing lie a few basic questions that often remain unanswered: (1) who are my customers, (2) which customers should I target and spend most of my marketing budget on, and (3) what's the future value of my customers so I can concentrate on those who will be worth the most to the company in the future. That's exactly what this course will cover: segmentation is all about understanding your customers, scorings models are about targeting the right ones, and customer lifetime value is about anticipating their future value. These are the foundations of Marketing Analytics. And that's what you'll learn to do in this course....

Meilleurs avis

10 juin 2020

Clear practical explanation of concepts. However atleast a basic knowledge of R is essential to take up the course. Even if you don't know R the concepts can be understood except the coding part

20 avr. 2019

From the course I gained the knowledge of the fundamental of market analysis, it will not be too hard to understand, it gives you a general sense of how market analysis will be like.

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101 - 125 sur 171 Avis pour Foundations of marketing analytics

par Veceslav K

27 janv. 2016

Super but not free! :(

par Yu I

13 juil. 2016

Tha course was great!

par Karthik G

20 mars 2018

Understood how to an

par Vinodh K

31 mars 2018

Marketing Analytics

par Durga B P

3 août 2016

Really good course

par Sivadas K

23 mars 2018

Very useful for t

par Pedro M P

19 déc. 2015

Amazing Teacher

par Naveenan P

20 août 2018

Very essential

par Andre A C

12 nov. 2018

Arnaud rocks.

par Christian O

18 mars 2016

Great course!

par siddhartha m

13 mai 2017

nice course

par Sebastien P

30 oct. 2015

Excellent !

par Francisco V

24 avr. 2016

Great one!

par Subhankar B

17 oct. 2018


par Xuan

22 févr. 2020


par Manikandan S

9 avr. 2018


par akula r

1 août 2020



5 juin 2020



17 sept. 2018


par K V S R

26 mai 2020


par mansi g

28 janv. 2020


par Navakotti C

4 avr. 2018


par Jagadeesh V

8 oct. 2018



26 sept. 2018


par T K

9 avr. 2018