This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Facebook Ads Manager to expand not only your knowledge, but your social media marketing portfolio. At the end of this course, you’ll take the Facebook Digital Marketing Associate Certification exam.
Ce cours fait partie de la Nombre de Marketing appliqué au réseau social Facebook Certificat Professionnel
Offert par
À propos de ce cours
186,839 consultations récentes
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 4 sur 6 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Approx. 10 heures pour terminer
Anglais
Sous-titres : Français, Portugais (européen), Russe, Anglais, Espagnol
Ce que vous allez apprendre
Structure campaigns in Facebook Ads Manager
Build an ad that aligns with your marketing objectives and target it to your intended audience
Set a budget, placement, and schedule for your ads in Facebook Ads Manager
Become certified as a Facebook Digital Marketing Associate
Compétences que vous acquerrez
Social Media MarketingAds ManagerFacebook Advertising
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 4 sur 6 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Approx. 10 heures pour terminer
Anglais
Sous-titres : Français, Portugais (européen), Russe, Anglais, Espagnol
Offert par
Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.
Programme du cours : ce que vous apprendrez dans ce cours
3 heures pour terminer
First Steps in Facebook Ads Manager
In this first week, you’ll learn how advertising on Facebook and Instagram with Ads Manager works. You’ll learn how to structure an ad campaign in Ads Manager and you’ll learn how Facebook charges for ads and where ads are shown.
3 heures pour terminer
12 vidéos (Total 51 min), 6 lectures, 2 quiz
12 vidéos
Advertising with Facebook Ads Manager Overview2 min
Introduction to Daniel Kob1 min
Careers in Digital Marketing5 min
First Steps in Facebook Ads Manager Overview 53s
Tools to Advertise on Facebook5 min
Ad Placements6 min
The Facebook Ad Auction7 min
Campaign Structure3 min
Set Up Your Ad Account3 min
How to Navigate Ads Manager6 min
First Steps in Facebook Ads Manager Conclusion1 min
6 lectures
Advertising with Facebook Course Syllabus10 min
How to Be Successful in This Course10 min
Professional Certificate Job Search Resources Overview10 min
User Interface Note: Professional Certificate Content10 min
Community Guidelines10 min
Glossary of Terms10 min
2 exercices pour s'entraîner
Introduction to Ads Manager Practice Quiz10 min
First Steps in Facebook Ads Manager Quiz20 min
2 heures pour terminer
Determine Your Campaign Objective and Budget
In the second week of this course, you’ll learn how to match your marketing goals to the right Facebook campaign objective. You’ll also learn how to determine the budget for your campaign and how to set your budget and choose your bidding strategies in Ads Manager.
2 heures pour terminer
7 vidéos (Total 29 min), 4 lectures, 2 quiz
7 vidéos
Set a Campaign Objective6 min
Examples of Campaigns in Ads Manager 2 min
Determine Your Campaign Budget4 min
Set a Budget in Ads Manager3 min
Campaign Bid Strategies9 min
Determine Your Campaign Objective and Budget Conclusion1 min
4 lectures
Overview of Available Campaign Objectives10 min
Determine Whether You Fall into a Special Advertising Category10 min
Campaign Bid Strategy Guide10 min
A/B Testing10 min
2 exercices pour s'entraîner
Find the Campaign Objective that Matches Your Business Goal Practice Quiz10 min
Determine Your Campaign Objective and Budget Quiz15 min
2 heures pour terminer
Select Your Audience, Platforms and Schedule
In this week, you’ll learn how to select the audience for your ad campaign and how to use the Facebook pixel to create custom or lookalike audiences. You’ll also learn how to choose placements and schedule your ads in Ads Manager.
2 heures pour terminer
12 vidéos (Total 64 min), 2 lectures, 2 quiz
12 vidéos
Introduction to Audiences in Ads Manager7 min
The 3 Types of Audience6 min
Core Audiences7 min
Introduction to Facebook Pixel6 min
Custom Audiences7 min
Lookalike Audiences6 min
Choose Ad Placements in Ads Manager5 min
Optimization & Spending Controls5 min
Schedule Your Ad Set3 min
Estimate Your Audience Reach6 min
Select Your Audience, Placements and Schedule Conclusion1 min
2 lectures
Targeting Options for Core Audiences10 min
Overview of Available Ad Placements10 min
2 exercices pour s'entraîner
Creating an Audience in Ads Manager Practice Quiz10 min
Select Your Audience, Placements and Schedule Quiz20 min
2 heures pour terminer
Create Your Ads and Evaluate Your Campaign Results
This week, you’ll learn how to create your ads, including selecting images or videos and creating the accompanying copy. You’ll also learn how to evaluate your campaign results in Ads Manager.
2 heures pour terminer
8 vidéos (Total 42 min), 3 lectures, 2 quiz
8 vidéos
Ad Formats6 min
Create Your Ads in Ads Manager6 min
Edit and Troubleshoot Your Campaign7 min
Understand Your Campaign Performance6 min
Analyze Your Campaign Results7 min
How the Campaign Objective Determines Your Key Metrics5 min
Create Your Ads and Evaluate Your Campaign Results Conclusion1 min
3 lectures
Overview of Available Ad Formats10 min
Adhering to Policies in Ads Manager 10 min
Guide: Analyzing Your Campaign Results10 min
2 exercices pour s'entraîner
How to Create Your Ads in Ads Manager Practice Quiz15 min
Create Your Ads and Evaluate Your Campaign Results Quiz15 min
Avis
Meilleurs avis pour ADVERTISING WITH FACEBOOK
par JF6 déc. 2020
Very good instruction on creating Facebook advertising. You really have to do it before you understand all the options available. This course was just what I was looking for.
par MG10 déc. 2020
Daniel Kob explains every detail clearly. He is very thorough in every lecture showing his expertise and experience in the field. Thank you for this course.
par MS1 janv. 2021
Awesome course that takes into the backend and analytics of Facebook Advertising and how to make it work for your brand or your business
par MA7 déc. 2020
Amazing course! there have been discussed details on the Facebook advertisement and the instructor covered all the things about that.
À propos du Nombre de Marketing appliqué au réseau social Facebook Certificat Professionnel
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
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