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Avis et commentaires pour d'étudiants pour Stratégie de compétition avancée par Université Louis-et-Maximilien de Munich (LMU)

4.7
étoiles
824 évaluations
178 avis

À propos du cours

Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy). In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies. We will look at examples of what is acceptable behavior under the premises of EU competition and US antitrust policies and discover exciting ways of how companies can increase their returns by strategically making use of network effects and economies of size. We will further intensify our newly acquired knowledge about network effects and discuss strategies that are explicitly tailored to network markets. We will analyze the workings of mergers and acquisitions and, moreover, support you in considering alternative strategies that can help companies grow organically....

Meilleurs avis

AA
11 févr. 2019

I like the game theory that used to explain competitive strategy. The lectures were interactive and quite challenging, which are important to keep the learner engaged and focused.

AD
30 juin 2017

Great course with relevant content and really useful strategic overview of business strategy. Enjoyed Prof. Kretschmer's innovative teaching style and the breadth of the syllabus.

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176 - 177 sur 177 Avis pour Stratégie de compétition avancée

par Panos T

17 déc. 2015

while the task of summing up a lot of information in a minimum sized presentation is always a very difficult task, the structure of the material presented was not optimal. This in turn made it difficult for me personally to actually connect the weekly information presented with the overall meaning and the objective of each module. The "why" and "how" of most modules fit to the meaning we are forming (up to week 5 -the point I am leaving this class) is not evident. Last, some of the questions contained ambiguities that could not be reasonably clarified even going back and reviewing the material of the specific segment. Thank you for the offered class in any case.

par Daniela d S M

8 mai 2021

Estoy muy agradecida por el hecho de que me otorgaran una beca pero los contenidos son muy básicos y no están estructurados de una manera práctica. Deseo que mi comentario no sea tomado a mal sino como una crítica constructiva. Les agradezco nuevamente la beca pero estaba buscando un curso mas avanzado con contenidos mas actualizados.

Atentamente

Daniela De Sousa Mendes