À propos de ce cours
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Approx. 14 heures pour terminer

Recommandé : 7.5 hours videos and quizzes...

Anglais

Sous-titres : Arabe, Chinois (simplifié), Portugais (brésilien), Anglais, Espagnol

Compétences que vous acquerrez

PricingStrategic ManagementMarketingCompetitiveness

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Approx. 14 heures pour terminer

Recommandé : 7.5 hours videos and quizzes...

Anglais

Sous-titres : Arabe, Chinois (simplifié), Portugais (brésilien), Anglais, Espagnol

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
2 heures pour terminer

Maintaining your Customer Base

In this module we will look at strategies that can help us maintain our customer base. For this, we will take an analytical approach that helps us understand the point at which our customers will switch to a competitors and the amount of money a competitor is willing to spend to acquire our customers. Based on this understanding, we will derive applicable strategies that can help us lock in our customers strategically. We will do this by keeping in mind that also customers may apply their own strategies to avoid lock in and further, that our competitors will seek to apply strategies in the pursuit of making our customers theirs....
8 vidéos (Total 41 min), 5 lectures, 1 quiz
8 vidéos
Importance of Customer Loyalty9 min
Types of Switching Costs9 min
Customer Value and Switching5 min
Old Suppliers7 min
Customers3 min
New Suppliers2 min
Wrap Up1 min
5 lectures
Course Overview10 min
How to Use Discussion Forums10 min
Resource: Lecture Slides10 min
Get to Know Your Classmates10 min
Complete Slide Deck Week 110 min
1 exercice pour s'entraîner
Maintaining your Customer Base22 min
Semaine
2
1 heure pour terminer

Determine your Prices Wisely

We will look at the benefits of price discrimination as a strategic tool that can help us to skim off our customer’s willingness to pay and increase our utility accordingly. We are then going to learn the different ways of aligning a price discrimination strategy with successful product design and the three different ways in which a price discrimination strategy can be formulated....
8 vidéos (Total 29 min), 2 lectures, 1 quiz
8 vidéos
Price Discrimination I: Reasons to Discriminate2 min
Price Discrimination II: Synchronization with Product Differentiation3 min
First Degree Price Discrimination3 min
Second Degree Price Discrimination10 min
Third Degree Price Discrimination3 min
Intertemporal Pricing2 min
Wrap Up1 min
2 lectures
Resource: Lecture Slides10 min
Complete Slide Deck Week 210 min
1 exercice pour s'entraîner
Determine your Prices Wisely24 min
Semaine
3
1 heure pour terminer

Keep Your Business Clean

In this module we will demonstrate that if you want to operate a business you have to keep in mind that there are some powerful external entities, so-called competition authorities, that highly value and safeguard competition. While this supports and opens up opportunities for your business if it is new or relatively small and would otherwise simply be crushed by larger incumbent firms – it can also put you in danger if you have already achieved a certain size, have acquired more market power are already in a rather powerful position....
9 vidéos (Total 39 min), 2 lectures, 1 quiz
9 vidéos
Reasons for Competition Policy7 min
Instruments1 min
Cartel Agreements3 min
Factors Favoring Cartels1 min
Examples3 min
Defining Markets and Measuring Market Power11 min
Forms of Market Forclosure6 min
Wrap Up57s
2 lectures
Resource: Lecture Slides10 min
Complete Slide Deck Week 310 min
1 exercice pour s'entraîner
Keep Your Business Clean22 min
Semaine
4
1 heure pour terminer

Increase your Returns

In this module, we are going to discover two very important new concepts with which you can increase your business’s returns: Network effects and boundaries of the firm. We will find that considering these two concepts in formulating our business strategy can help us improve our strategy’s effectiveness and eventually increase our returns....
11 vidéos (Total 50 min), 2 lectures, 1 quiz
11 vidéos
Network Goods4 min
Network Effects I: Direct Network Effects7 min
Network Effects II: Indirect Network Effects4 min
Market Structure in Network Industries5 min
Economies of Scale3 min
Economies of Scope3 min
Diseconomies of Scale & Scope3 min
Reasons to Buy7 min
Reasons to Make5 min
Wrap Up1 min
2 lectures
Resource: Lecture Slides10 min
Complete Slide Deck Week 410 min
1 exercice pour s'entraîner
Increase your Returns20 min
Semaine
5
1 heure pour terminer

Strategies in Network Markets

We will build upon our knowledge from module 4 and look into competition in network markets, adoption rates and the advantage of critical mass. Following from this, we will learn why this is essential for reaching the point of critical mass. We will moreover discuss ways in which companies can raise the attention of potential consumers and reduce their perceived risk....
7 vidéos (Total 46 min), 2 lectures, 1 quiz
7 vidéos
Achieving Critical Mass6 min
Raising Attention and Downsizing Perceived Risks9 min
Strategies in Standardization14 min
Knowing the Target Market3 min
Strategic Pricing11 min
Wrap Up54s
2 lectures
Resource: Lecture Slides10 min
Complete Slide Deck Week 510 min
1 exercice pour s'entraîner
Strategies in Network Markets20 min
Semaine
6
2 heures pour terminer

Achieve Growth with the Help of Partners

We will look at the trends, goals and processes of mergers and acquisitions, differentiate the two terms and examine external and internal factors that can hinder the process. We will also find out about the striking advantages that can make a successful merger or an acquisition worthwhile if you have identified the right match for your company and we will eventually learn about the process that is involved in real world M&A activities....
11 vidéos (Total 57 min), 2 lectures, 1 quiz
11 vidéos
Trends3 min
Differences8 min
Goals for Partners and Buyers7 min
Goals for Targets3 min
Overview5 min
Pre Merger Considerations8 min
Merger Control3 min
Post Merger Integration12 min
Success of M&As4 min
Wrap Up53s
2 lectures
Resource: Lecture Slides10 min
Complete Slide Deck Week 610 min
1 exercice pour s'entraîner
Achieve Growth with the Help of Partners20 min
Semaine
7
1 heure pour terminer

Grow Organically

In this special bonus module, we will discuss the relationship between profitability and growth on the one hand and the limitations that are faced by small companies on the other. We will learn what organic growth is and that it can be achieved by either protecting and building up our existing customer base and product lines, or by developing new products or markets – or, in turn, by diversifying our products portfolio. We will acknowledge and address external and internal limitations to growth and – as a final consideration – will look into the possibilities of international strategies for growth....
7 vidéos (Total 25 min), 2 lectures, 1 quiz
7 vidéos
Growth and Profitability3 min
Organic Growth6 min
External Limitations2 min
Internal Limitations5 min
International Strategies4 min
Wrap Up56s
2 lectures
Resource: Lecture Slides10 min
Complete Slide Deck Week 710 min
1 exercice pour s'entraîner
Grow Organically20 min
Semaine
8
1 heure pour terminer

Final Exam

...
1 quiz
1 exercice pour s'entraîner
Final Exam18 min
4.7
106 avisChevron Right

50%

a commencé une nouvelle carrière après avoir terminé ces cours

58%

a bénéficié d'un avantage concret dans sa carrière grâce à ce cours

14%

a obtenu une augmentation de salaire ou une promotion

Meilleurs avis

par AAFeb 12th 2019

I like the game theory that used to explain competitive strategy. The lectures were interactive and quite challenging, which are important to keep the learner engaged and focused.

par ADJul 1st 2017

Great course with relevant content and really useful strategic overview of business strategy. Enjoyed Prof. Kretschmer's innovative teaching style and the breadth of the syllabus.

Enseignant

Avatar

Tobias Kretschmer

Professor
Institute for Strategy, Technology and Organization

À propos de Université Louis-et-Maximilien de Munich (LMU)

As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences....

À propos de la Spécialisation Competitive Strategy and Organization Design

Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners. The specialization is indended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Employed professionals and management students will benefit from deepening and refreshing their existing knowledge by means of our specialization. Learners with non-business backgrounds will gain valuable additional business insights complementing their existing knowledge. Participants will learn to understand and analyze ● behavior of organizations in situations in which strategic decisions are interdependent ● strategies to build up and maintain a customer base ● internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors ● the design of an effective organization that can compete, grow and adjust flexibly to different environments This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you!...
Competitive Strategy and Organization Design

Foire Aux Questions

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