Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy).
Ce cours fait partie de la Spécialisation Competitive Strategy and Organization Design
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Spécialisation Competitive Strategy and Organization DesignUniversité Louis-et-Maximilien de Munich (LMU)À propos de ce cours
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Résultats de carrière des étudiants
57%
ont commencé une nouvelle carrière après avoir terminé ce cours
58%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
12%
a obtenu une augmentation de salaire ou une promotion
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Cours 2 sur 4 dans le
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Approx. 12 heures pour terminer
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Sous-titres : Arabe, Français, Portugais (brésilien), Chinois (simplifié), Italien, Portugais (brésilien), Vietnamien, Coréen, Allemand, Russe, Turc, Anglais, Espagnol, Chinois
Compétences que vous acquerrez
PricingStrategic ManagementMarketingCompetitiveness
Résultats de carrière des étudiants
57%
ont commencé une nouvelle carrière après avoir terminé ce cours
58%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
12%
a obtenu une augmentation de salaire ou une promotion
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 2 sur 4 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Approx. 12 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (brésilien), Chinois (simplifié), Italien, Portugais (brésilien), Vietnamien, Coréen, Allemand, Russe, Turc, Anglais, Espagnol, Chinois
Offert par
Université Louis-et-Maximilien de Munich (LMU)
As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences.
Programme du cours : ce que vous apprendrez dans ce cours
2 heures pour terminer
Maintaining your Customer Base
In this module we will look at strategies that can help us maintain our customer base. For this, we will take an analytical approach that helps us understand the point at which our customers will switch to a competitors and the amount of money a competitor is willing to spend to acquire our customers. Based on this understanding, we will derive applicable strategies that can help us lock in our customers strategically. We will do this by keeping in mind that also customers may apply their own strategies to avoid lock in and further, that our competitors will seek to apply strategies in the pursuit of making our customers theirs.
2 heures pour terminer
8 vidéos (Total 41 min), 5 lectures, 1 quiz
8 vidéos
Introduction1 min
Importance of Customer Loyalty9 min
Types of Switching Costs9 min
Customer Value and Switching5 min
Old Suppliers7 min
Customers3 min
New Suppliers2 min
Wrap Up1 min
5 lectures
Course Overview10 min
How to Use Discussion Forums10 min
Resource: Lecture Slides10 min
Get to Know Your Classmates10 min
Complete Slide Deck Week 110 min
1 exercice pour s'entraîner
Maintaining your Customer Base30 min
1 heure pour terminer
Determine your Prices Wisely
We will look at the benefits of price discrimination as a strategic tool that can help us to skim off our customer’s willingness to pay and increase our utility accordingly. We are then going to learn the different ways of aligning a price discrimination strategy with successful product design and the three different ways in which a price discrimination strategy can be formulated.
1 heure pour terminer
8 vidéos (Total 29 min), 2 lectures, 1 quiz
8 vidéos
Introduction1 min
Price Discrimination I: Reasons to Discriminate2 min
Price Discrimination II: Synchronization with Product Differentiation3 min
First Degree Price Discrimination3 min
Second Degree Price Discrimination10 min
Third Degree Price Discrimination3 min
Intertemporal Pricing2 min
Wrap Up1 min
2 lectures
Resource: Lecture Slides10 min
Complete Slide Deck Week 210 min
1 exercice pour s'entraîner
Determine your Prices Wisely30 min
1 heure pour terminer
Keep Your Business Clean
In this module we will demonstrate that if you want to operate a business you have to keep in mind that there are some powerful external entities, so-called competition authorities, that highly value and safeguard competition. While this supports and opens up opportunities for your business if it is new or relatively small and would otherwise simply be crushed by larger incumbent firms – it can also put you in danger if you have already achieved a certain size, have acquired more market power are already in a rather powerful position.
1 heure pour terminer
9 vidéos (Total 39 min), 2 lectures, 1 quiz
9 vidéos
Introduction1 min
Reasons for Competition Policy7 min
Instruments1 min
Cartel Agreements3 min
Factors Favoring Cartels1 min
Examples3 min
Defining Markets and Measuring Market Power11 min
Forms of Market Forclosure6 min
Wrap Up57s
2 lectures
Resource: Lecture Slides10 min
Complete Slide Deck Week 310 min
1 exercice pour s'entraîner
Keep Your Business Clean30 min
2 heures pour terminer
Increase your Returns
In this module, we are going to discover two very important new concepts with which you can increase your business’s returns: Network effects and boundaries of the firm. We will find that considering these two concepts in formulating our business strategy can help us improve our strategy’s effectiveness and eventually increase our returns.
2 heures pour terminer
11 vidéos (Total 50 min), 2 lectures, 1 quiz
11 vidéos
Introduction2 min
Network Goods4 min
Network Effects I: Direct Network Effects7 min
Network Effects II: Indirect Network Effects4 min
Market Structure in Network Industries5 min
Economies of Scale3 min
Economies of Scope3 min
Diseconomies of Scale & Scope3 min
Reasons to Buy7 min
Reasons to Make5 min
Wrap Up1 min
2 lectures
Resource: Lecture Slides10 min
Complete Slide Deck Week 410 min
1 exercice pour s'entraîner
Increase your Returns30 min
Avis
Meilleurs avis pour STRATÉGIE DE COMPÉTITION AVANCÉE
par AA11 févr. 2019
I like the game theory that used to explain competitive strategy. The lectures were interactive and quite challenging, which are important to keep the learner engaged and focused.
par AD30 juin 2017
Great course with relevant content and really useful strategic overview of business strategy. Enjoyed Prof. Kretschmer's innovative teaching style and the breadth of the syllabus.
par JL2 août 2020
Excellent course that is both clear and challenging. It provides my in depth knowledge and tools to establish/analysis competitive strategies and/or competitive life cycles.
par AM3 mars 2018
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À propos du Spécialisation Competitive Strategy and Organization Design
Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners.
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