In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage.
Ce cours fait partie de la Spécialisation Competitive Strategy and Organization Design
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Spécialisation Competitive Strategy and Organization DesignUniversité Louis-et-Maximilien de Munich (LMU)À propos de ce cours
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Sous-titres : Arabe, Français, Ukrainien, Portugais (européen), Chinois (simplifié), Italien, Portugais (brésilien), Vietnamien, Allemand, Russe, Anglais, Espagnol
Compétences que vous acquerrez
Strategic ManagementGame TheoryCompetition (Economics)Strategic Thinking
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 1 sur 4 dans le
Approx. 19 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Ukrainien, Portugais (européen), Chinois (simplifié), Italien, Portugais (brésilien), Vietnamien, Allemand, Russe, Anglais, Espagnol
Offert par
Université Louis-et-Maximilien de Munich (LMU)
As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences.
Programme du cours : ce que vous apprendrez dans ce cours
3 heures pour terminer
Take Care of Your Competitors
In this module, we introduce the basic concepts of game theory and use strategic games to learn competitor analysis. We answer “what is a strategy?” and look at the different ways to determine a best or dominant strategy. We also discuss the concepts of Nash Equilibrium and Prisoners’ Dilemma - and learn that it is important to anticipate and take into consideration the actions of the other players. Lastly, we analyse what happens when we change the game from simultaneous (where everybody acts at the same time) to sequential (where players move after each other).
3 heures pour terminer
9 vidéos (Total 68 min), 3 lectures, 3 quiz
3 heures pour terminer
Why Firms Work Together
According to economic theory, companies compete with each other in the marketplace. In reality, they are often friendly and cooperate with each other. In this module, we attempt to understand this strategy, and why it is good for the organizations involved. With this, we evaluate the factors that encourage or hinder cooperation and apply them in different examples.
3 heures pour terminer
9 vidéos (Total 61 min), 1 lecture, 5 quiz
3 heures pour terminer
Complementary Products and Strategic Partnerships
In this module, we introduce complements and discuss what they mean to us in economic terms. We study why companies like to sell their products in a bundle - and how complementarity creates switching costs. We also discuss the importance of that coordination among companies with complementary products. Finally, we look at strategic partnerships as a powerful tool to align companies’ interests in this specific setting.
3 heures pour terminer
7 vidéos (Total 43 min), 1 lecture, 4 quiz
3 heures pour terminer
Entering a New Market
This module is about market entry. We first look at different tools to assess the attractiveness of a market – and then discuss strategies that have proven to be helpful for entering a new market, such as positioning and marketing strategies. We also look from the other perspective, and analyse what established businesses can do to keep new competitors out of the market.
3 heures pour terminer
10 vidéos (Total 81 min), 1 lecture, 4 quiz
Avis
Meilleurs avis pour STRATÉGIE CONCURRENTIELLE
par JA28 nov. 2020
splendid experience! the pacing was fantastic, the delivery flawless. if you're remotely interested in understanding the concept that is game theory, this is the course for you. i have no complaints.
par AA10 janv. 2016
I have no previous business experience and I really enjoyed this class. It gave me insight into game theory and marketing and product development concepts. Good pace and good explanation of topics.
par OO22 juil. 2018
I had a great time with Prof. Tobias Kretschmer. The course was really eye-opening for me and gave me a lot of perspective in the business world. Looking forward to the remaining courses for sure.
par AZ13 août 2015
Really interesting subject, with helpful quizzes. Some technical issues with the videos but nothing there to stop you from gaining some really helpful skills, if you dig business related courses.
À propos du Spécialisation Competitive Strategy and Organization Design
Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners.
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