À propos de ce cours
4.7
1,700 notes
371 avis
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Heures pour terminer

Approx. 17 heures pour terminer

Recommandé : 10 hours of videos and quizzes...
Langues disponibles

Anglais

Sous-titres : Anglais, Ukrainien, Chinois (simplifié)

Compétences que vous acquerrez

Strategic ManagementGame TheoryCompetition (Economics)Strategic Thinking
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Heures pour terminer

Approx. 17 heures pour terminer

Recommandé : 10 hours of videos and quizzes...
Langues disponibles

Anglais

Sous-titres : Anglais, Ukrainien, Chinois (simplifié)

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
Heures pour terminer
2 heures pour terminer

Take Care of Your Competitors

In this module, we introduce the basic concepts of game theory and use strategic games to learn competitor analysis. We answer “what is a strategy?” and look at the different ways to determine a best or dominant strategy. We also discuss the concepts of Nash Equilibrium and Prisoners’ Dilemma - and learn that it is important to anticipate and take into consideration the actions of the other players. Lastly, we analyse what happens when we change the game from simultaneous (where everybody acts at the same time) to sequential (where players move after each other)....
Reading
9 vidéos (Total 68 min), 3 lectures, 3 quiz
Video9 vidéos
Game Setting6 min
Eliminating Dominated Strategies11 min
Nash Equilibrium11 min
Prisoners ’ Dilemma3 min
Game Setting10 min
Backward Induction8 min
Credible Threats 10 min
Wrap Up 2 min
Reading3 lectures
How to Use Discussion Forums10 min
Get to Know Your Classmates10 min
Complete slides for week110 min
Quiz3 exercices pour s'entraîner
Simultaneous Games10 min
Sequential Games10 min
Take Care of Your Competitors20 min
Semaine
2
Heures pour terminer
2 heures pour terminer

Why Firms Work Together

According to economic theory, companies compete with each other in the marketplace. In reality, they are often friendly and cooperate with each other. In this module, we attempt to understand this strategy, and why it is good for the organizations involved. With this, we evaluate the factors that encourage or hinder cooperation and apply them in different examples....
Reading
9 vidéos (Total 61 min), 1 lecture, 5 quiz
Video9 vidéos
Reasons for Cooperation3 min
Finite Repetition 9 min
Backward Induction9 min
Infinite Repetition10 min
Factors Influencing Cooperation8 min
Aggressive Commitment10 min
Cooperative Commitment4 min
Wrap Up2 min
Reading1 lecture
Complete Slides Week 210 min
Quiz5 exercices pour s'entraîner
Reasons for Cooperation6 min
Finite Repetition8 min
Infinite Repetition8 min
Commitment8 min
Why Firms Work Together20 min
Semaine
3
Heures pour terminer
2 heures pour terminer

Complementary Products and Strategic Partnerships

In this module, we introduce complements and discuss what they mean to us in economic terms. We study why companies like to sell their products in a bundle - and how complementarity creates switching costs. We also discuss the importance of that coordination among companies with complementary products. Finally, we look at strategic partnerships as a powerful tool to align companies’ interests in this specific setting....
Reading
7 vidéos (Total 43 min), 1 lecture, 4 quiz
Video7 vidéos
Complements: Examples and Definitions7 min
Generic Strategies 8 min
Positive Externalities 9 min
Examples 4 min
Strategic Partnerships 7 min
Wrap Up3 min
Reading1 lecture
Complete Slides Week 310 min
Quiz4 exercices pour s'entraîner
Complements8 min
Strategies for Complements8 min
Complements and Cooperation8 min
Complementary Products and Strategic Partnerships20 min
Semaine
4
Heures pour terminer
2 heures pour terminer

Entering a New Market

This module is about market entry. We first look at different tools to assess the attractiveness of a market – and then discuss strategies that have proven to be helpful for entering a new market, such as positioning and marketing strategies. We also look from the other perspective, and analyse what established businesses can do to keep new competitors out of the market....
Reading
10 vidéos (Total 81 min), 1 lecture, 4 quiz
Video10 vidéos
Market Attractiveness 6 min
Structural Entry Barriers12 min
Strategic Entry Barriers6 min
Commitment / Value Chain Reconfiguration10 min
Judo Economics / Niche Market 10 min
Structural Entry Barriers / Commitment12 min
Limit Pricing / Predatory Pricing 8 min
Pre-Emption 5 min
Wrap Up3 min
Reading1 lecture
Complete Slides Week 410 min
Quiz4 exercices pour s'entraîner
Market Choice and Entry Barriers10 min
Entry Strategies8 min
Entry Deterrence10 min
Entering a New Market20 min
4.7
371 avisChevron Right
Orientation de carrière

45%

a commencé une nouvelle carrière après avoir terminé ces cours
Avantage de carrière

35%

a bénéficié d'un avantage concret dans sa carrière grâce à ce cours
Promotion de carrière

13%

a obtenu une augmentation de salaire ou une promotion

Meilleurs avis

par AAJan 11th 2016

I have no previous business experience and I really enjoyed this class. It gave me insight into game theory and marketing and product development concepts. Good pace and good explanation of topics.

par OOJul 23rd 2018

I had a great time with Prof. Tobias Kretschmer. The course was really eye-opening for me and gave me a lot of perspective in the business world. Looking forward to the remaining courses for sure.

Enseignant

Avatar

Tobias Kretschmer

Professor
Institute for Strategy, Technology and Organization

À propos de Ludwig-Maximilians-Universität München (LMU)

As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences....

À propos de la Spécialisation Competitive Strategy and Organization Design

Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners. The specialization is indended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Employed professionals and management students will benefit from deepening and refreshing their existing knowledge by means of our specialization. Learners with non-business backgrounds will gain valuable additional business insights complementing their existing knowledge. Participants will learn to understand and analyze ● behavior of organizations in situations in which strategic decisions are interdependent ● strategies to build up and maintain a customer base ● internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors ● the design of an effective organization that can compete, grow and adjust flexibly to different environments This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you!...
Competitive Strategy and Organization Design

Foire Aux Questions

  • Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.

  • Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

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