In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage.
Ce cours fait partie de la Spécialisation Competitive Strategy and Organization Design
Stratégie concurrentielle
Offert par
Spécialisation Competitive Strategy and Organization DesignUniversité Louis-et-Maximilien de Munich (LMU)
À propos de ce cours
54,252 consultations récentes
Résultats de carrière des étudiants
40%
ont commencé une nouvelle carrière après avoir terminé ce cours
32%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
12%
a obtenu une augmentation de salaire ou une promotion
Compétences que vous acquerrez
Strategic ManagementGame TheoryCompetition (Economics)Strategic Thinking
Résultats de carrière des étudiants
40%
ont commencé une nouvelle carrière après avoir terminé ce cours
32%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
12%
a obtenu une augmentation de salaire ou une promotion
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 1 sur 4 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Approx. 17 heures pour terminer
Recommandé : 10 hours of videos and quizzes
Anglais
Sous-titres : Anglais, Espagnol, Ukrainien, Chinois (simplifié)
Programme du cours : ce que vous apprendrez dans ce cours
2 heures pour terminer
Take Care of Your Competitors
In this module, we introduce the basic concepts of game theory and use strategic games to learn competitor analysis. We answer “what is a strategy?” and look at the different ways to determine a best or dominant strategy. We also discuss the concepts of Nash Equilibrium and Prisoners’ Dilemma - and learn that it is important to anticipate and take into consideration the actions of the other players. Lastly, we analyse what happens when we change the game from simultaneous (where everybody acts at the same time) to sequential (where players move after each other).
2 heures pour terminer
9 vidéos (Total 68 min), 3 lectures, 3 quiz
9 vidéos
Introduction3 min
Game Setting6 min
Eliminating Dominated Strategies11 min
Nash Equilibrium11 min
Prisoners ’ Dilemma3 min
Game Setting10 min
Backward Induction8 min
Credible Threats 10 min
Wrap Up2 min
3 lectures
How to Use Discussion Forums10 min
Get to Know Your Classmates10 min
Complete slides for week110 min
3 exercices pour s'entraîner
Simultaneous Games10 min
Sequential Games10 min
Take Care of Your Competitors20 min
2 heures pour terminer
Why Firms Work Together
According to economic theory, companies compete with each other in the marketplace. In reality, they are often friendly and cooperate with each other. In this module, we attempt to understand this strategy, and why it is good for the organizations involved. With this, we evaluate the factors that encourage or hinder cooperation and apply them in different examples.
2 heures pour terminer
9 vidéos (Total 61 min), 1 lecture, 5 quiz
9 vidéos
Introduction2 min
Reasons for Cooperation3 min
Finite Repetition 9 min
Backward Induction9 min
Infinite Repetition10 min
Factors Influencing Cooperation8 min
Aggressive Commitment10 min
Cooperative Commitment4 min
Wrap Up2 min
1 lecture
Complete Slides Week 210 min
5 exercices pour s'entraîner
Reasons for Cooperation6 min
Finite Repetition8 min
Infinite Repetition8 min
Commitment8 min
Why Firms Work Together20 min
2 heures pour terminer
Complementary Products and Strategic Partnerships
In this module, we introduce complements and discuss what they mean to us in economic terms. We study why companies like to sell their products in a bundle - and how complementarity creates switching costs. We also discuss the importance of that coordination among companies with complementary products. Finally, we look at strategic partnerships as a powerful tool to align companies’ interests in this specific setting.
2 heures pour terminer
7 vidéos (Total 43 min), 1 lecture, 4 quiz
7 vidéos
Introduction2 min
Complements: Examples and Definitions7 min
Generic Strategies 8 min
Positive Externalities 9 min
Examples 4 min
Strategic Partnerships 7 min
Wrap Up3 min
1 lecture
Complete Slides Week 310 min
4 exercices pour s'entraîner
Complements8 min
Strategies for Complements8 min
Complements and Cooperation8 min
Complementary Products and Strategic Partnerships20 min
2 heures pour terminer
Entering a New Market
This module is about market entry. We first look at different tools to assess the attractiveness of a market – and then discuss strategies that have proven to be helpful for entering a new market, such as positioning and marketing strategies. We also look from the other perspective, and analyse what established businesses can do to keep new competitors out of the market.
2 heures pour terminer
10 vidéos (Total 81 min), 1 lecture, 4 quiz
10 vidéos
Introduction1 min
Market Attractiveness 6 min
Structural Entry Barriers12 min
Strategic Entry Barriers6 min
Commitment / Value Chain Reconfiguration10 min
Judo Economics / Niche Market 10 min
Structural Entry Barriers / Commitment12 min
Limit Pricing / Predatory Pricing 8 min
Pre-Emption 5 min
Wrap Up3 min
1 lecture
Complete Slides Week 410 min
4 exercices pour s'entraîner
Market Choice and Entry Barriers10 min
Entry Strategies8 min
Entry Deterrence10 min
Entering a New Market20 min
Avis
4.7
Meilleurs avis pour STRATÉGIE CONCURRENTIELLE
par VVSep 22, 2016
It's a course that will develop your capacity of watch the company's decisions for a theoretical way, and be able to understand their choices.\n\nThese decisions will be needed for a sustainable firm.
par AAJan 10, 2016
I have no previous business experience and I really enjoyed this class. It gave me insight into game theory and marketing and product development concepts. Good pace and good explanation of topics.
par OOJul 22, 2018
I had a great time with Prof. Tobias Kretschmer. The course was really eye-opening for me and gave me a lot of perspective in the business world. Looking forward to the remaining courses for sure.
par JBFeb 4, 2020
I always wondered why businesses took to certain actions, now I understand the reasoning for some business decisions. With this course I feel more confident to pursue business education.
par FFOct 30, 2019
Sir I thank you wholeheartedly, you taught me in such a good way. And I was very happy to do this course. And I thank Corsera for giving me the opportunity to do this course for free.
par SRMar 5, 2017
The concepts are clear and well presented. Quiz questions are relevant to the course material. Flexible due dates make it possible to fit this course in a busy professional life.
par NTFeb 28, 2016
I would like to thank professor Tobias Kretschmer and his team at LMU for teaching me this course. Thank you for giving me a chance to learn those wonderful things free online.
par IGAug 17, 2015
The course is amazing and very helpful for everyone who works on Business Development and Business Strategy. Definitely need the second course - Advanced Competitive Strategy.
par AHOct 13, 2015
It is an excellent course. My only feedback is to make it even more interactive that makes the students engage and learn. Also provide more real-life and challenging examples.
par BTSep 3, 2015
i really enjoyed this course and i learned a lot from it...competitive strategy is really a great course and people interested in business should definitely try this course..
par MAMar 8, 2016
Muy útil, describe conceptos realmente aplicables a la realidad, ayuda mucho para pensar como construir valor para quienes trabajamos en mercados de consumo masivo.
par IMNov 14, 2015
Good analytical concepts into strategy with competitors. Recommended for anyone who is in business and or intends to start a business in a competitive environment.
Offert par
Université Louis-et-Maximilien de Munich (LMU)
As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences.
À propos du Spécialisation Competitive Strategy and Organization Design
Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners.
The specialization is indended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Employed professionals and management students will benefit from deepening and refreshing their existing knowledge by means of our specialization. Learners with non-business backgrounds will gain valuable additional business insights complementing their existing knowledge.
Participants will learn to understand and analyze
● behavior of organizations in situations in which strategic decisions are interdependent
● strategies to build up and maintain a customer base
● internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors
● the design of an effective organization that can compete, grow and adjust flexibly to different environments
This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you!
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
Quelle est la politique de remboursement ?
Une aide financière est-elle possible ?
D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.
