In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage.
This course is also available in Chinese. Please go to our course catalog to access the Chinese version of Competitive Strategy.
Ce cours fait partie de la Spécialisation Competitive Strategy and Organization Design
Stratégie concurrentielle
proposé par
Spécialisation Competitive Strategy and Organization DesignUniversité Louis-et-Maximilien de Munich (LMU)
À propos de ce cours
4.7
1,740 notes
Compétences que vous acquerrez
Strategic ManagementGame TheoryCompetition (Economics)Strategic Thinking
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
1Take Care of Your Competitors
In this module, we introduce the basic concepts of game theory and use strategic games to learn competitor analysis. We answer “what is a strategy?” and look at the different ways to determine a best or dominant strategy. We also discuss the concepts of Nash Equilibrium and Prisoners’ Dilemma - and learn that it is important to anticipate and take into consideration the actions of the other players. Lastly, we analyse what happens when we change the game from simultaneous (where everybody acts at the same time) to sequential (where players move after each other).
9 vidéos (Total 68 min), 3 lectures, 3 quiz
9 vidéos
Introduction3 min
Game Setting6 min
Eliminating Dominated Strategies11 min
Nash Equilibrium11 min
Prisoners ’ Dilemma3 min
Game Setting10 min
Backward Induction8 min
Credible Threats 10 min
Wrap Up 2 min
3 lectures
How to Use Discussion Forums10 min
Get to Know Your Classmates10 min
Complete slides for week110 min
3 exercices pour s'entraîner
Simultaneous Games10 min
Sequential Games10 min
Take Care of Your Competitors20 min
Semaine
2Why Firms Work Together
According to economic theory, companies compete with each other in the marketplace. In reality, they are often friendly and cooperate with each other. In this module, we attempt to understand this strategy, and why it is good for the organizations involved. With this, we evaluate the factors that encourage or hinder cooperation and apply them in different examples.
9 vidéos (Total 61 min), 1 lecture, 5 quiz
9 vidéos
Introduction2 min
Reasons for Cooperation3 min
Finite Repetition 9 min
Backward Induction9 min
Infinite Repetition10 min
Factors Influencing Cooperation8 min
Aggressive Commitment10 min
Cooperative Commitment4 min
Wrap Up2 min
1 lecture
Complete Slides Week 210 min
5 exercices pour s'entraîner
Reasons for Cooperation6 min
Finite Repetition8 min
Infinite Repetition8 min
Commitment8 min
Why Firms Work Together20 min
Semaine
3Complementary Products and Strategic Partnerships
In this module, we introduce complements and discuss what they mean to us in economic terms. We study why companies like to sell their products in a bundle - and how complementarity creates switching costs. We also discuss the importance of that coordination among companies with complementary products. Finally, we look at strategic partnerships as a powerful tool to align companies’ interests in this specific setting.
7 vidéos (Total 43 min), 1 lecture, 4 quiz
7 vidéos
Introduction2 min
Complements: Examples and Definitions7 min
Generic Strategies 8 min
Positive Externalities 9 min
Examples 4 min
Strategic Partnerships 7 min
Wrap Up3 min
1 lecture
Complete Slides Week 310 min
4 exercices pour s'entraîner
Complements8 min
Strategies for Complements8 min
Complements and Cooperation8 min
Complementary Products and Strategic Partnerships20 min
Semaine
4Entering a New Market
This module is about market entry. We first look at different tools to assess the attractiveness of a market – and then discuss strategies that have proven to be helpful for entering a new market, such as positioning and marketing strategies. We also look from the other perspective, and analyse what established businesses can do to keep new competitors out of the market.
10 vidéos (Total 81 min), 1 lecture, 4 quiz
10 vidéos
Introduction1 min
Market Attractiveness 6 min
Structural Entry Barriers12 min
Strategic Entry Barriers6 min
Commitment / Value Chain Reconfiguration10 min
Judo Economics / Niche Market 10 min
Structural Entry Barriers / Commitment12 min
Limit Pricing / Predatory Pricing 8 min
Pre-Emption 5 min
Wrap Up3 min
1 lecture
Complete Slides Week 410 min
4 exercices pour s'entraîner
Market Choice and Entry Barriers10 min
Entry Strategies8 min
Entry Deterrence10 min
Entering a New Market20 min
4.7
379 avis46%
a commencé une nouvelle carrière après avoir terminé ces cours
39%
a bénéficié d'un avantage concret dans sa carrière grâce à ce cours
11%
a obtenu une augmentation de salaire ou une promotion
Meilleurs avis
par AA•Jan 11th 2016
I have no previous business experience and I really enjoyed this class. It gave me insight into game theory and marketing and product development concepts. Good pace and good explanation of topics.
par OO•Jul 23rd 2018
I had a great time with Prof. Tobias Kretschmer. The course was really eye-opening for me and gave me a lot of perspective in the business world. Looking forward to the remaining courses for sure.
Enseignant
Tobias Kretschmer
ProfessorInstitute for Strategy, Technology and Organization
À propos de Université Louis-et-Maximilien de Munich (LMU)
As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences.
À propos de la Spécialisation Competitive Strategy and Organization Design
Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners.
The specialization is indended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Employed professionals and management students will benefit from deepening and refreshing their existing knowledge by means of our specialization. Learners with non-business backgrounds will gain valuable additional business insights complementing their existing knowledge.
Participants will learn to understand and analyze
● behavior of organizations in situations in which strategic decisions are interdependent
● strategies to build up and maintain a customer base
● internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors
● the design of an effective organization that can compete, grow and adjust flexibly to different environments
This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you!
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
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