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Retour à Strategic Innovation: Building and Sustaining Innovative Organizations

Avis et commentaires pour d'étudiants pour Strategic Innovation: Building and Sustaining Innovative Organizations par Université de l'Illinois à Urbana-Champaign

1,055 évaluations
233 avis

À propos du cours

Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors and collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success. You will be able to: - Understand key ideas about innovation and product strategy - Strategize for value capture in a business model - Critically examine the roles of various players in a business ecosystem This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Meilleurs avis


10 janv. 2020

An excellent course.\n\nI am trying to complete it as soon as possible since I am busy with my work and MBA study. Then I have a plan to start with another course on my list.\n\nThanks to all the team


4 nov. 2019

I very much enjoyed completing my first course in coursera! It was very convenient with my schedule and I will be continuing these courses until I receive full completion in this particular course.

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51 - 75 sur 232 Avis pour Strategic Innovation: Building and Sustaining Innovative Organizations

par Soren G

15 févr. 2021

Excellent course with great practical examples delivered by professor Echambadi. The teaching style was interesting and kept me engaged.

par Sudhakar K

12 janv. 2021

One of the most engaging course and the Intro and Wrap up segments are very good in setting up expectations and delivering them. Thanks.

par Loh J W

30 janv. 2021

Great course! I loved that the videos came with notes and transcripts. The discussion forum and practice quizzes were very helpful too!


18 avr. 2020

These modules gives some new perspective to look at any new challenges and to improve business. I need to implement these practically.

par Carlos A B L

7 août 2020

Extremely interesting, practical and complete, designed to learn with a wide variety of tools provided by the course, I recommend it


21 janv. 2020

An amazing course which taught me how to target the market segment and reach upon the niche audience segment with innovations

par Santiago M

9 déc. 2020

Very good for understanding so many concepts. Muy buen curso para aprender muchos conceptos de innovación. Recomendado.

par Kyle G

26 janv. 2020

Excellent content and delivery. If you put in the effort, the graded writing can be both challenging and rewarding.

par Unathi n

29 juin 2020

very great course it gave very powerful insight from powerful sources on how to go about the process of innovation

par Benjamin D

6 juin 2018

Every point throughout the lessons were followed by a great example. The examples brought all ideas home for me.

par Chris J

29 nov. 2019

I am beginning to see everyday problems in the context of innovation, and the course is already paying off.

par Steven M

27 août 2018

Exceptionally helpful and interesting class! Great content, engaging instructor, and well produced videos.

par Manuela O C

30 août 2020

Me encanto y los escogí por que quiero empezar mi propio negocio y tener herramientas para hacerlo.


21 juil. 2020

Excellent course. Very valuable and readily applicable tools. The instructor Prof Raj is excellent

par Amisha B

20 avr. 2020

this course is very good for learners. it helps us to develop our knowledge more and more.


par Suresh N

13 août 2021

Very Good and informative course. It will be very useful to understand the benefits of customers

par niyoyera l

28 déc. 2020

Thanks for give us this opportunity of online learning and getting this valuable certificate.

par MORALES,Enrique A

27 avr. 2020

Es un excelente curso para orientar a cualquier persona que quiere emprender una idea o negocio.

par Uzrahan A K

22 janv. 2021

I enjoyed and learnt well through out the course. Suggest it to whoever consider taking it!

par Tripta B

9 juil. 2020

Excellent coarse. The content and structure of the coarse was just awesome. Just loved it!!

par Sam A

5 sept. 2020

Excellent organization and presentation of materials. It makes it engaging and interesting

par Martin P

17 juil. 2020

Very useful and practical, focused on the important concepts we need in real life at work.

par Jānis D

20 août 2019

Good lecturer and many usefull examples. Good, interesting language. Almoust no blablabla

par Christine R S

2 sept. 2020

Very helpful! I met my primary objective - understand what business model really is!


10 sept. 2020

Great course about strategic innovation, where to put your focus when you innovate