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Retour à Strategic Innovation: Building and Sustaining Innovative Organizations

Avis et commentaires pour d'étudiants pour Strategic Innovation: Building and Sustaining Innovative Organizations par Université de l'Illinois à Urbana-Champaign

1,055 évaluations
233 avis

À propos du cours

Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors and collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success. You will be able to: - Understand key ideas about innovation and product strategy - Strategize for value capture in a business model - Critically examine the roles of various players in a business ecosystem This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Meilleurs avis


10 janv. 2020

An excellent course.\n\nI am trying to complete it as soon as possible since I am busy with my work and MBA study. Then I have a plan to start with another course on my list.\n\nThanks to all the team


4 nov. 2019

I very much enjoyed completing my first course in coursera! It was very convenient with my schedule and I will be continuing these courses until I receive full completion in this particular course.

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126 - 150 sur 232 Avis pour Strategic Innovation: Building and Sustaining Innovative Organizations

par DR. M R

2 mai 2020

course is very advanced and well useful to us


1 avr. 2017

An outstanding course with a great Professor!

par Zubin V

16 avr. 2019

Excellent. Practical. Put to Use immediately

par Maria H P

26 nov. 2020

practical, easy to understand, and relevant

par Emeka J E

25 avr. 2019

Great and empowering course for innovation.


22 avr. 2020

great course! learn a lot from this course

par varun b

12 août 2020

very interactive and knowledgeable course

par Amy K

14 avr. 2020

great class, deep and applicable content.

par Cristian R M S

12 oct. 2021

all its fine!!, thnaks for the knwoledge

par Artem A

6 avr. 2020

Awesome course on strategic innovation!

par Federico H

16 févr. 2022

F​ull of practice knowledge, thank you

par Asuthosh A

9 sept. 2020

I haven't received my certificate yet.


7 juil. 2020

Good Experience. very nice course.

par Uda A A

15 mars 2020

Hope to implement this course soon

par Steve W

24 avr. 2017

Great videos; clear communication

par Shalina D

20 août 2020

It was informative and enriching

par Pooran P

27 sept. 2020

Very informative and structured

par Rincymol X

1 avr. 2021

It helps to acquire new ideas.


6 nov. 2020

Amazing, Really really amazing

par Poate V N K

26 mai 2020

Excellent teaching method !!!

par 1801890

20 mai 2020

valuable material , thank you

par Valentin B

3 avr. 2021

The experience is very fluid

par Efeoghene E

28 avr. 2022

Great course for innovators


9 juin 2020

Create course and insights.