In this course, you will focus on reshaping digital consumer search. In particular, you will gain an understanding of digital marketing strategy planning and development.
Ce cours fait partie de la Spécialisation Digital Consumer Search and Marketing
Offert par
Spécialisation Digital Consumer Search and MarketingQueen Mary University of LondonÀ propos de ce cours
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 2 sur 4 dans le
Niveau débutant
Marketing professionals looking to enhance their knowledge of digital marketing tools and strategies and influence digital consumer search.
Approx. 14 heures pour terminer
Anglais
Sous-titres : Anglais
Ce que vous allez apprendre
Digital marketing strategy planning and development
The role of digital channels and omnichannel marketing
The role of 7Ps (product, price, place, promotion, segmentation, targeting and positioning) in digital marketing strategy planning
How to differentiate in the digital marketplace
Compétences que vous acquerrez
- Digital Marketing Strategy Planning
- Omnichannel Marketing
- Differentiation in Digital Marketplace
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 2 sur 4 dans le
Niveau débutant
Marketing professionals looking to enhance their knowledge of digital marketing tools and strategies and influence digital consumer search.
Approx. 14 heures pour terminer
Anglais
Sous-titres : Anglais
Offert par
Queen Mary University of London
Queen Mary University of London is a leading research-intensive university with a difference – one that opens the doors of opportunity to anyone with the potential to succeed. Ranked 117 in the world, the University has over 28000 students and 4400 members of staff. We are a truly global university: over 160 nationalities are represented on our 5 campuses in London, and we also have a presence in Malta, Paris, Athens, Singapore and China. The reach of our education is extended still further through our online provision.
Programme de cours : ce que vous apprendrez dans ce cours
4 heures pour terminer
Week 1
This week focuses on digital marketing strategy planning and development. We will discuss the scope and importance of a digital marketing strategy, concentrating on elements of digital marketing strategy such as, SWOT analysis and target market strategy planning. We will then focus on concepts such as digital disruption, internal audit for digital marketing activities, and digital revenue metrics. This week ends with a discussion of target market strategy planning and its role in making a better connection between the company or brand with digital audiences.
4 heures pour terminer
4 vidéos (Total 18 min), 6 lectures, 6 quiz
3 heures pour terminer
Week 2
This week focuses on the role of the marketing mix in digital marketing strategy planning and development. We will discuss the role of influencers in digital marketing strategy, the role of branding and launch of digital products, digital channels of distribution, and the importance of pricing in the digital marketplace. This week ends with a discussion of pricing strategies.
3 heures pour terminer
4 vidéos (Total 15 min), 6 lectures, 4 quiz
3 heures pour terminer
Week 3
This week focuses on the role of promotion, processes, people and physical evidence in digital marketing planning and development. We will first examine promotion and advertising in the digital marketplace, before moving on to the role of processes in the digital marketing mix. This week will also focus on the importance of people in generating content and contributing to digital marketing strategy. Finally, this week ends with a discussion on the role of physical evidence in a digital marketing strategy.
3 heures pour terminer
4 vidéos (Total 14 min), 6 lectures, 5 quiz
4 heures pour terminer
Week 4
This week builds on existing knowledge and further emphasises on segmentation, targeting and positioning as elements of digital marketing strategy planning and development. We will use existing knowledge to elaborate on strategic positioning and differentiation in the digital marketplace. The week ends with a discussion on the characteristics of digital marketing strategy for the future.
4 heures pour terminer
4 vidéos (Total 14 min), 7 lectures, 7 quiz
À propos du Spécialisation Digital Consumer Search and Marketing
Digital Consumer Search and Marketing builds on the foundations of digital consumer behaviour and digital marketing. You will learn how to optimise marketing efforts across digital channels.
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